Usually the words only and 92% don’t work together in a sentence, but I actually find it surprising that only 92% of online retailers use paid search to acquire new customers. It just seems weird to be an online store and not advertising in THE most obvious online way – SEO and paid listings with the major search engines.
The ebusiness article, where I got this stat from, based on a report released by Shop.org and conducted by Forrester Research, goes on to predict huge increases in online retail sales over the next five years.
Tags: online retailer, online store, paid listing, search engines, SEO, Traffic Builder
May 22, 2008 at 5:04 pm |
The words “only 92%” definitely don’t work together in a sentence. However, it’s a good attention getter. As for Paid Search, it is a necessity for a lot of businesses that aren’t effectively applying a solid SEO plan. Although, Paid Search should still be a part of the overall marketing mix to some degree.