Only 92% of online stores use paid search?

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Usually the words only and 92% don’t work together in a sentence, but I actually find it surprising that only 92% of online retailers use paid search to acquire new customers. It just seems weird to be an online store and not advertising in THE most obvious online way – SEO and paid listings with the major search engines.

The ebusiness article, where I got this stat from, based on a report released by Shop.org and conducted by Forrester Research, goes on to predict huge increases in online retail sales over the next five years.

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One Response to “Only 92% of online stores use paid search?”

  1. EPORIA Says:

    The words “only 92%” definitely don’t work together in a sentence. However, it’s a good attention getter. As for Paid Search, it is a necessity for a lot of businesses that aren’t effectively applying a solid SEO plan. Although, Paid Search should still be a part of the overall marketing mix to some degree.

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