Have you heard? Word-of-mouth is all the rage

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Web 2.0 is all about socializing.  And socializing is all about sharing.

There are countless articles and research studies about the power of Web 2.0, social networking and how to make a buck in the process.  Online word-of-mouth marketing has become a domain of its own.

According to Dave Friedman, President Central Region for award winning digital marketing firm Avenue A/Razorfish, in a recent Internet Retailer article, “78% of respondents to a recent survey say word-of-mouth is the top source of information in their product decisions, 84% of consumers with annual incomes of more than $150,000 use product reviews when making purchases, and 91% of mothers say the recommendations of other moms are key factors in their buying decisions”.

In other words, if you’re an online retailer, you probably want to start spreading the word.

Where to start? According to Friedman, you should be marketing via social sites such as Facebook and MySpace, writing and responding on blogs, and incorporating product ratings and reviews on your ecommerce site.


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