eTail East

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I just got back from eTail East in Washington DC, which was hosted at the Washington Hilton hotel. I was just about to add a link to their website, when I noticed it is already built for the 2009 exhibit – including basic details! We could all learn something from that level of preparedness.

This foresight and awareness of detail paid off in many ways. In particular, I have to say, the eTail personnel were very involved and helpful, ensuring that all who attended got the most of the experience. A special thanks goes to Michelle and Seth for their extraordinary attention and assistance.

In terms of our participation, a highlight for me was when Lynette Montgomery from pictureframes.com shared her experiences working with Celebros’ advanced site search & navigation solution, during the Search Day round tables on Monday August 4th. The increase in search traffic, click through rate, conversion rate, and average order size amazed all who were in attendance.

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