The Exact Science of Merchandising

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Okay, well obviously there’s no EXACT science to merchandising, but what science really is precise?

As any retailer knows, merchandising is a never-ending, fine-tuning affair that can make all the difference in your bottom-line.

A recent NRF posting gave some great advice, that rang true.

Basically it can be summarized as such:

hindsight + recent trends + strategy and planning + timely (re)actions = merchandising success

The key is being aware of all these elements at once, and once you’ve got a handle on the “situation”, continue to persevere.

Yesterday’s treasure is so often today’s trash. People’s wants (and perceived wants) change quickly, and since people are your consumer base….

You are not a mind-reader, so you may not be able to accurately predict every detail of demand, no matter how much you plan. But if people don’t quite purchase as you’d predicted, don’t be proud, be flexible. Make changes to your promotions, and if possible actual inventory, on a regular, per need basis.

If you are not equipped to handle all this activity on your own, or simply don’t want to, there is help out there. I’ve always been an advocate of paying for services others can do better.

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One Response to “The Exact Science of Merchandising”

  1. sandrar Says:

    Hi! I was surfing and found your blog post… nice! I love your blog. 🙂 Cheers! Sandra. R.

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