How Conversion Technologies Company Celebros, Creates Innovative Solutions for E-Commerce


By Ofer Alt, CEO

E-retailers spend a large part of their day giving customers the best online shopping experience — optimizing store performance, monitoring queries and clicks, maintaining their catalog – while trying to reduce “user abandonment.”  They also spend a significant amount of money to drive traffic to their site either using SEO or SEM, but fall short in converting the traffic once it gets to their site.   Celebros address this challenge with its latest and most innovative suite of conversion technologies specifically geared to helping e-retailers maximize the return on this investment by increasing their conversions.

Designed as the ultimate tool for today’s online merchandising professionals, Conversion Pro V8 boasts easy to use features and applications suitable for any size e-commerce site.   It is the most powerful and fastest site-search, navigation and merchandizing tool on the market.

Since our company was founded in 2000, our mission and focus has always been to help our clients achieve their goals.  We tailor all of our unique solutions to meet our clients individual needs, developing the most innovative solutions available based on their feedback.

The big idea:  Concept Based Technologies

In the past 12 years, Celebros has revolutionized e-commerce by creating intelligent, concept-based search solutions for online stores.  Since that time, Celebros has emerged as the industry leader in site-search, navigation and merchandizing conversion technologies, developing cutting edge solutions that employs the most advanced Natural Language Processing (NLP) technology available.

Our company prides itself as being 100% retail focused.  Our conversion technologies allow online merchants of all sizes to have the effective tools they’ll need to convert visitors and browsers into paying customers, with results they will see immediately.  Conversion Pro V8 is designed as a full package for site search, dynamic navigation and merchandizing excellence along with accompanying features such as reports and analytics.

Among Conversion Pro V8’s powerful features is the flexibility to instantly create, monitor and update dynamic campaigns, based on active data taken from a shopper’s current choices and habits.  Think of it as having a live salesperson on the floor of your virtual shop.

The system combines that important user action-based information, including top queries and fallbacks, with streamlined, proactive merchandising features to create instant campaigns, tweak shoppers top queries, add synonyms, create virtual categories and manage refinement display.

User Friendly

Perhaps the most exciting feature in Conversion Pro V8 is the ability to create Virtual Categories™ on the go.  The reason it’s so exciting is because now merchants have the ability to bypass the hassle of making online hard-code changes to shop categories and catalogs while going directly to market with the desired changes.

Using cutting-edge conversion technologies, we created Conversion Pro V8 with the “best of breed” concept-based semantic technologies.  This simplifies those daily search and merchandizing tasks every retailer faces.   This new version allows an e-retailer to convert visitors that traditionally were falling by the sideways of the “Long-Tail” – where most revenues are.

Warp Speed, Bulls Eye Accuracy

Hundreds of online retailers around the world who employ Celebros conversion technologies understand the Celebros difference.  They understand that in addition to relevancy and accuracy, performance can make or break a solution.  To date, Celebros is the only in-memory site-search engine with the record response time of 0.05 seconds per query or less.  That’s because search results are indexed and pre-loaded into the system’s memory storage, making it the quickest for returning relevant and accurate search results each and every time.

Measurable Value, Better ROI

Another thing that sets us apart is our measurable value.  Celebros customers see immediate and dramatic results after going live with our solutions.  One client recently reported an immediate increase in conversions with the implementation of Conversion Pro V8.  This contributed to 37% of revenues, with a conversion rate of 8.08% – more than four times their previous rate of 1.75% without Conversion Pro V8.  Their Per Visit Value increased from $1.41  to  $7.37, and their Average Order Value (AOV) increase of 13%, from $80.70  to  $91.21.  Stickiness of the site tripled, with a pages per visit increase from five pages per visit to 15.   The average time on site more than tripled and their bounce rate was reduced to just over 2% from nearly 49%.

The bottom line is this:  With Celebros Pro V8, we continue to offer clients an industry-breaking technology that is shattering the E-commerce status-quo. Celebros conversion technologies empower our clients by giving them a unique edge,  the capabilities to intelligently convert visitors and browsers into paying customers — something every online merchant wants.


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