Archive for the ‘Best Web Practices’ Category

live analytics for ecommerce conversions

October 5, 2012

LiveSight Analytics

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Take the guessing work out of your analytics and visually watch your visitors interact with your website!

Live tracking!  Real time analytics!   Heatmap overlays!  Keep your site current and fully optimized!

The powerful analytics technology is now fully integrated into ConversionPro V8, giving you the ability to monitor and analyze shopper’s behavior, in real time. Not only will you benefit from an “under the hood” look at what’s bringing your visitors to your site you will see what those visitors are doing and why they are not converting into paid customers. With this information, you’ll be able to keep your site current, relevant and optimized.

Celebros analytics lets e-retailers see how visitors use their site – where people are clicking, scrolling to, what links brought them to the site, what they are paying attention to or what they are ignoring, valuable information for any online retailer.

Included in the analytics package is a smart feature based on live customer action that shows you what customers are searching for, the amount of clicks from a search term to a product, click through rates, if the products have a sudden decrease in popularity what terms were customers searching that resulted in a fallback. This powerful tool allows the merchant to act upon the live customer usage in real-time by adding or editing synonyms, creating landing pages, new banner pages, redirect campaigns etc. all based off the live reports.

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Celebros analytics featured X-Ray Heatmap technology displays user clicks and mouse movements, and follows live traffic sources through a transparent overlay on your website.

Live Click Heatmaps show’s clicks in real time. So if your visitors are going to parts of your site where there are no links you can add them and capitalize on the traffic.

Mouse Movements Heatmap tracks all scrolls, mouse movements and data entry from visitors and displays high (hot) and low (cold) traffic areas of your website. Talk about UI, you can make sure every inch of your site is generating the activity you want and avoiding frustration that you don’t want.

X-Ray Technology helps you see even more. Not only links but images, flash and buttons are clicked, How far down the page they’ve scrolled,

Overlay Tool Bar is a real-time snapshot of your site’s key metrics using both site-based data and behavioral data. When you have this depth of knowledge in real time, you can react in real time to boost conversions. You’ll know up to the minute which traffic sources are currently referring the most traffic.

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Celebros successfully completes full extension and code review with the Magento ECG group

September 27, 2012

Magento Expert Consulting Group’s rigorous review process cements Celebros’ position as the industry leader in site search, merchandizing and navigation conversion technologies.

Celebros, Inc., the leading provider of site search, merchandizing and conversion technologies for online retailers, announced today that it has successfully completed a rigorous full Magento extension and full code review by ECG, Magento’s highly respected Expert Consulting Group.

A successful ECG review is the result of a rigorous audit process that demonstrates how the Celebros technology has attained the highest level of code design, product reliability and durability. Magento ECG review also ensures that Celebros conversion technologies conform to stringent code standards and offer customers a single, seamless service for their Magento code.

“Magento is the fastest growing eCommerce platform in the world,” said Jeffrey Tower, USA General Manager for Celebros. “Magento’s ECG successful review represents yet another big step forward in Celebros’ efforts to equip Magento (online) retailers with the best possible site search and conversion technologies tools.”

Since 2000, Celebros has transformed eCommerce with intelligent, concept-based semantic site search for online stores. Leveraging the most advanced Natural Language Processing (NLP) technology, Celebros’ new ConversionPro V8 equip e-commerce merchants with the needed tools to generate additional revenue by converting more site visitors into satisfied customers.

Currently, Celebros technology plays an important role in the success of more than 1,200 eCommerce sites headquartered around the world. Celebros clients include InternetRetailer Top 100/500 companies from a range of industry segments, revenue and catalog sizes – many of which directly benefit from Celebros’ close and ongoing partnership with Magento.

Tower added, “Going forward, we anticipate Celebros’ relationship with Magento to grow and create additional opportunities for both companies.  As online retailing continues to evolve, we look forward to helping Magento clients and other eCommerce companies achieve significant sales growth through the deployment of conversion-focused site solutions.”

Celebros is Revolutionizing the e-Commerce Shopping Experience

June 18, 2012

Celebros is the global leader in site search, navigation, merchandizing and conversion technologies but that hasn’t always been the case. Not too long ago Celebros was a sole provider of site search but realized they could offer a great deal more to e-Commerce merchants. Celebros created ConversionProV8 which is a feature-rich suite with not only a concept-based semantic site-search but nine cutting-edge features. This revolutionary technology has helped Celebros become an international leader, catapulting the company to the top of the e-Commerce industry, and has their competition scratching their heads.

At the recent Internet Retailer Conference and Exhibition (IRCE 2012) held in Chicago everyone was “buzzing” about the overwhelming response to ConversionProV8.

E-commerce retailers, partners and even the competition wanted to experience first-hand how the features worked and get a closer look at how this leading conversion technology suite is transforming the e-Commerce retailer’s website and business.

“Since we implemented Celebros’ ConversionProV8, our search results have been vastly improved,” said Jody Sherman, CEO and Co-Founder of Ecomom.com.  “The speed of results and the positive impact on our server loads has really helped with our capacity as well.  It’s also by far the easiest Magento integration we’ve had.”

“Our conversion technologies will give e-Commerce retailers the most powerful and effective tools available to convert visitors and browsers into actual paying customers,” said Ofer Alt, CEO of Celebros. “We believe that Celebros’ ConversionProV8 will give e-Commerce retailers the necessary features to simplify their customers shopping experience.”

Celebros’ ConversionProV8 solution is the most powerful site-search merchandizing and navigation tool on the market. Designed as the ultimate tool for today’s online merchandizing and e-commerce professionals with the “best of breed” concept-based semantic site-search, ConversionProV8 simplifies daily search and merchandizing tasks that every e-tailer faces.  ConversionProV8 has nine features that set them apart from the competition. This state of the art suite was designed for and by e-commerce professionals.  The nine features include:1.    

  1. Concept-based natural language Site Search understands a shopper’s intent and returns relevant and accurate results – on the first page – with a response time of 0.05 seconds or less, every time
  2. Advanced Auto Complete completes your customer’s search terms as they type, returning accurate results with lightning fast speed. Your most popular products are matched to the most popular queries, perfectly showcasing your catalog
  3. Multi-Select Navigation enables customers to select multiple values or attributes in the same search. The Multi-Select tool enhances user experience by allowing shoppers to select multiple options in each search thus being able to find what they want faster and in the same way they would look for in a real shop
  4. Guided Navigation is the most popular tool for online shoppers. By connecting your shop’s navigation and search you are streamlining the shopping experience in your shop there for allowing your customers to search and navigate for products they want with the least amount of effort and the most positive results
  5. Cross-Sell is a feature that knows your inventory better than you do. Expose customers to more products, increase average order size! Like any good salesperson, Cross Sell’s powerful recommendation engine “knows” your inventory and suggests additional items that may be of interest to your customers while they’re shopping
  6. Virtual Categories help to instantly introduce new product groups to match market trends and demands. Creating new points of interest in your shop without manipulating your catalog has never been so easy
  7. Dynamic Merchandizing Engine allows you to create banner campaigns, redirect landing pages and other campaign types in just minutes
  8. Gift/Product Finder guided shopping funnel directs shoppers to what they are looking for, immediately delivering useful and personalized results based on the user input
  9. LiveSight Analytics helps you get an “under the hood” look at what’s bringing your visitors to your site. See what your visitors are focusing on while visiting your site, what they click on and why they are not converting into paid customers.

Celebros ConversionProV8 is the ultimate solution for action rich features designed for e-Commerce excellence.  If you haven’t seen the Conversion ProV8 demonstration you will definitely want to experience what e-Commerce merchants are raving about.

For more information, please visit www.celebros.com, follow Celebros on Twitter at http://twitter.com/celebrossearch or “Like Us” on Facebook at http://www.facebook.com/pages/Celebros/216298918455932

We released the new Celebros Conversion Technologies video

May 24, 2012

After endless hours of research, writing, screening, voice overs, sketches, cat fights and a whole lot of love we are happy to announce that the all new Celebros Conversion Technologies video is live and ready for screening.

Place your favorite bag of popcorn in the nuker, sit back and enjoy the flick!

Oh yeah, share it!

Give Your Site the Gift That Keeps on Giving

April 16, 2012

Reduce Shopper Anxiety and Increase Sales with Gift Finder

by Ofer Alt

 

We’ve passed the Ides of March and the dreaded Ides of April, which means one thing:        We’re heading right into the next big gift buying season: Mothers’ Day, Father’s Day, graduations and weddings galore.  So what better time to highlight a great little feature that will help any e-shop get through this busy time.  It’s an automated “gift expert” that will help your customers find the gifts they want, with a minimum of stress and effort, and a maximum return of happy customers.

The feature I’m referring to is Gift Finder, which, in my opinion, is one of the more underrated and powerful tools you can add to your site.

Gift Finder’s power begins even before a shopper begins their search!

How?  Gift Finder asks specific questions in order to direct customers to the most specific items, and delivers personalized, useful results based on their answers. Not only does this module help relieve the gift giver’s shopping anxiety and stress, it increases the chances the browser will convert to a paying customer.

In other words, Gift Finder performs much like a live sales person would. Who are you shopping for? Is the recipient male or female? What’s the occasion?  What gift category, price range, size, etc.  The combinations can be added to a drop down menu that the shopper checks off, and results are returned quickly and accurately.

Gift Finder is one of thirteen powerful features found in Celebros ConversionPro V8, the only conversion platform that gives you the flexibility to turn your catalog into a dynamic shop that’s relevant, current, personalized and optimized for higher conversions and increased sales.

So make it easier for your customers to shop for all those mothers, fathers, graduates, brides and grooms. Reduce their anxiety and increase your conversions with Gift Finder!

Empower Your Customers’ Online Shopping Experience with Guided Navigation

April 9, 2012

by Ofer Alt, CEO

 

For the most part, e-retailers devote an enormous amount of resources into building their site, making it inviting exciting and interesting. That’s all well and good – but are they giving equal time to search and navigation?  Are they giving their potential customers the right tools to find the products they came to buy?

A great looking site – your storefront —  is important for bringing in  the curious, potential customer.  Converting that curious shopper into a paying customer is, of course, your desired goal.  Having a powerful, intelligent site search feature is a key component for any online shop. We know th­­­­­at customers who use site search are responsible for upwards of 55% of an online shop’s total revenue.

Still, there’s a way to enhance that site search experience and give customers an even more powerful shopping experience.  ConversionPro V8’s Guided Navigation feature empowers shoppers by narrowing their search, making your site easy to navigate.  Customers will find exactly what they’re looking for with minimal effort and the most positive results — in the shortest possible time.

Exactly how does this work?  Most people begin a search with vague and non-specific terms and get frustrated with either a lack of specific results or too many returned results.  What they’re missing is the product’s attributes, which, had they input them into the search, would yield better results.  For example, someone searching for a “little black dress” may get too many results become overwhelmed and leave the site.  They didn’t narrow their search because they didn’t dig down deep enough.

What guided navigation does is provide that drop down list of attributes, or facets, for that search and narrows down the choices to a simple click.  Going back to the “little black dress,” the choices could be narrowed by dress length, size, price, manufacturer, fabric, style, etc.  Guided navigation is especially powerful for sites that carry large inventories with a broad range of features, like tools or medical supplies.

So guide your shoppers with ConversionPro V8’s Guided Navigation and give your customers the easiest, most powerful online shopping experience available.  You’ll see your e-shop benefit from impressive conversion rates and increased revenue.

Three Easy Steps to Promoting Your Most Profitable Products

April 6, 2012

Merchandizing Best Practices:

Three Easy Steps to Promoting Your Most Profitable Products

By Ofer Alt, CEO

I think it’s fair to say that every e-tailer wants to promote – and sell — their most profitable products. If one of those hi-margin items happens to be the hot product du jour, it may already be flying off the virtual shelf.  But if those products are hard to find on your site, you need to promote them so they come up in search results and end up in your customers’ checkout basket. In other words, implementing a little merchandizing strategy will not only get your customer’s attention, it will bring you higher order values and increased conversions

The solution is easy and quick, and just happens to be one of ConversionPro V8’s most powerful features.  With just three easy steps you can create a promotion campaign that will showcase your most profitable products, narrow down the choices and redirect customers to your top brands.  Smart merchandising will boost your conversions and benefit your bottom line.

1.   Create a Category Promotion Campaign

Let’s say you want to create a Hunger Games category promotion as a tie-in with the wildly successful movie and books series.  Whether your shop sells outdoor survival gear, designer clothes, or jewelry, your Hunger Games category promotion will boost the products you select to show up first in search results without having to manipulate your catalog. The campaign is activated by a shopper’s search query, and hi-end items, like those golden-heel booties or fitted Lurex sweater worn by characters in the film, will come up first.

2.   Create an Alternative Products Campaign

Replacing low margin products with more profitable ones is easy when you create an Alternative Products Campaign. This will also allow you to replace products that typically have a low conversion rate with higher conversion rate products based on market trends and analytics.

3.   Create landing pages and redirect pages for top brands.

Landing pages and redirect pages are another way to bring shoppers to top brands.  These pages can include any information about your special tie-in, free shipping, etc.

So why not give your site an instant conversion boost with a special promotion campaign you can implement in minutes?  It’s a great way to merchandize your hi margin products and you’ll see immediate results.

With a minimal amount of merchandising effort, you’ll see “the odds will ever be in your favor.”

To learn how you can boost your conversions by 300-800% learn more about ConversionPro V8 today.

How (Real Time) Analytics Can Help Predict Customer Behavior

March 27, 2012

by Ofer Alt, CEO Celebros.com

Many e-retailers rely on analytics to monitor customer behavior, evaluate traffic sources and understand which products are selling.    Reports can be generated by Google Analytics, for example, that will provide a good breakdown of what customers are doing when they visit their site.  Valuable information, for sure, but it is all in the past tense. These analytics simply cannot show current activity or fine-tune results, such as identifying where customers are clicking on a given page or what they’re ignoring.

As a result, online retailers can only make changes based on hindsight “reactive”.  While this may help predict some buyer behavior, it is somewhat limiting.  This can also mean lost customers and revenue.

What if you could see what customers were doing on your site, in real time, “predictive”?  And what if you could make meaningful changes, like directing customers to the products you want them to see – or deleting those with lagging sales – while they’re shopping?

You can.  Only Celebros offers a unique “under the hood” look at what’s really happening on your site, while it’s happening.  With our LiveSight Analytics, one of the 13 features included in our ConversionPro V8 Solution, you actually get a real time look at customer behavior.

Here’s how it works:  Using real-time analytics, live Heatmaps and live traffic source tracking, LiveSight converts comprehensive data into visual tools and analyzes visitor behavior and trends while they are on your site.  You see it as a live overlay on your website.

Featured in Mashable’s “Spark of Genius” series, this easy to use technology makes it simple to see exactly how visitors are using and interacting with your site.

By tracking and capturing real time analytics, you’ll be able to make instant changes and updates as needed, because you’ll be able to see how customers are interacting with your site, where they’re clicking, the content they’re searching for, what they’re buying or not buying and why.

Get to know what’s really happening on your site so you can keep it current, relevant and optimized, and tailored to your customers’ buying habits.

How Celebros Beat Google To The Future

March 18, 2012

by Ofer Alt

Earlier today, I noticed a LinkedIn post that read: “Google Gives Search a Refresh.”    Naturally, being an avid user of almost all things Google, I clicked on the link and was somewhat amazed by the article’s title: “With Semantic Search, Google Eyes Competitors.”

Google is, by and large, a text based search engine with semantic search capabilities that delivers rather good results based on keywords entered into the search box.  In an interview with Computerworld, Google Fellow Amit Singhal described how Google “is working to give its search engine a better understanding of the words used in queries.”   He explained that Google’s ability to deliver this experience is just a function of how the search engine understands the question, and also “truly understanding all the data that’s out there. And right now, our understanding is pretty darn limited.”

Singhal continued to describe what he sees as “the next generation of search” based on “how humans understand the world.”  In other words, Google is planning a complete overhaul of its search engine, which will, as Singhal sees it, take them into ‘the future of search.’   As it stands now, he explained, when a user enters a query, “we cross our fingers and hope there’s a Web page out there with the answer.”

Naturally, I thought “Really?  Google??  And then I asked myself this:  Has Google been “misleading” users with false or irrelevant information because of its inability to actually understand the true intent behind the users query?”

Why is it my business to ask this question?

Because site search is my business. And because my company, Celebros, has been providing “the next generation of search” for the past 12 years.

As the recognized global leader in site-search, merchandizing and conversion technologies for online retailers, Celebros owns 2 patents and has built its platform entirely on “semantic search” technologies that are powered by our 250 natural language processing (NLP) smart algorithms patents.

Not only has Celebros beaten Google to “the future” by at least 12 years with the fastest (average response times of 0.05 seconds or less) most powerful semantic conversion technologies engine for e-commerce merchants, our patented technology is available in seven foreign languages!

Yes, I admit that our technologies are used by e-commerce websites across the globe vs. the “traditional” content sites but shouldn’t feeding your browsers relevant and correct results be of top priority, I mean isn’t that what search and service is all about?

Since early 2000, Celebros has been empowering e-commerce merchants around the world with powerful semantic based conversion technologies which allow visitors and customers’ to find the products they want using their own natural language and unique terms, “based on how humans understand the world” to quote Singhal.

In essence, we provide a bridge between human language and the merchants’ product catalog.  At Celebros, we like to say that people are not droids.  There is no one specific way to search.

Let me give you an example.

Suppose you are a consumer in the market for a brand new white Japanese car.  You begin your search like most people, on Google.com.  You type the following query in your natural human language,  “White Japanese Cars.”  But instead of getting relevant, organic results based on your natural query such as Toyota, Nissan, Honda etc. you are shown all kinds of irrelevant links, such as “Why do the Japanese love white cars;” and “Why are so many cars in Japan white?”

This is a perfect example of the error common to text based search, and the way Google currently “services” its customers.

Not convinced? Let me give you another example. Let’s say you are about to get engaged and you are looking for that perfect pink diamond ring you know she loves.  The only problem is that you have a limited budget.  How do you convey your rather simple request on the website in the same way that you would ask a human salesperson?  It’s simple!

With Celebros’ semantic based conversion technologies, a consumer can go to a website and enter into the search bar: “white mens addidas shoes size 13,” and be served with the exact results the customers was expecting.  Now that is relevancy!  No wonder our customers see their average conversions increase 300 – 800%.  Note, we even misspelled the brand name (adidas).

But don’t just take my word for it:  Try it yourself by going to www.roadrunnersports.com and entering the above query.

Celebros has taken this natural semantic language approach and successfully incorporated the technology into 13 different conversion technologies for e-commerce merchants.  Among them are site search, guided navigation, predictive merchandizing, cross-sell and product recommendations, product finders, rich advanced auto-complete, analytics and more.

I could not have said it any better than Dan Olds, analyst at Gabriel Consulting Group.  “By adding semantic algorithms to the process, the results should be more suited to answering the questions people are actually asking, rather than just delivering keyword matches. The process should also reduce user frustration and “search fatigue.”

Olds’ last point is extremely important.   “Reducing user frustration and search fatigue” is something every e-retailer wants to avoid at all costs.

If you look at the analytics chart below, you’ll see how semantic search keeps a customer engaged – in other words – how it reduces frustration and search fatigue.  Specifically, this represents a live customer who used the semantic site search feature on a site that is equipped with Celebros Conversion Pro V8 suite of conversion technologies.

The two sections, “Visits without site search” and “Visits with site search” tell two very different stories. It is obvious to even the novice that the “visits with site search” segment produces a much greater overall user experience by drastically reducing the bounce rate (users leaving the site) and increasing the time spent on the site by a factor of 3.  Also, in this analytics snapshot, the average amount of pages the visitor viewed per visit, jumped from a mere 5.21 to just over 15

I guess all that is left to say to Google at this point is this:

Welcome to the (present) future.

Best Practices – How to Capitalize on your Long Tail

March 13, 2012

By Ofer Alt, CEO Celebros

 

Retailers are constantly looking for ways to increase revenue on their online shop. One area they simply cannot afford to ignore is known as the “Long Tail,” those less-searched keyword variations, that is too often, a source of missed revenue.

Statistics indicate that popular search terms account for only 30% of overall searches performed on the web, while the remaining 70% of search queries occur within the so-called “Long Tail.”  For some stores, the Long Tail percentage is even more impressive. In fact, one of our customers reported that as much as 91.5% of his site’s revenue was generated by the Long Tail!

Most e-retailers work under the assumption that if they check their Top 50 search terms frequently and make manual adjustments to show relevant search results, they are covered.   However,  what they fail to realize is that even if they did an excellent job ensuring the Top 50 search terms show good results (assuming these don’t change on a daily/weekly basis), they still have theoretically maximized only 5 to 10% of revenue!

How can you maximize profits from your Long Tail? Here are four practical suggestions:

  • Start with an intelligent site search engine, one that understands human language and the semantic function of each word in a search query.   An intelligent search engine will guarantee that relevant results are generated for your Long Tail and more importantly, will recommend a similar item if the brand/category/item is not available.

 

  • Make sure your site has a good catalog classification tool, complete with attribute and synonym management capabilities.  This will increase the chances that your products are included in relevant categories and are easily found.

 

  • Give your site the ability to add new categories according to changing consumer habits and trends without manipulating your catalog’s data. The regrouping of products from different catalog categories supports Long Tail search queries and creates extended merchandizing capabilities with new, relevant points of interest.

 

  • Give your site the ability to quickly and easily optimize your search solution to support your shoppers unique language and constantly evolving vernacular.  This enables even the most eccentric search words to immediately bring up relevant results.

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