Archive for the ‘New Products’ Category

Why Using Semantic Site Search Technologies vs. Text Technologies will boost your Ecommerce Conversions

June 20, 2012

It is a fact that online consumers are sometimes busy and are eager to complete the online checkout procedures easily and quickly. Lots of online dealers think that once they’ve gotten the shoppers to the point of sale, their job is already complete and conversions will automatically take place. However, this is not the case.   Abandoned shopping carts can happen for various reasons and in certain cases, it’s the checkout page that’s the problem. Improving the functionality and look of your website can make a significant difference in your conversion rates.

If you have an online store, then you will of course want to get the best possible returns from your investment. There are several ways out there that you can use to make your ecommerce site stand out from the rest and obtain better conversion rates and sales. One way to do this is by benefiting from the site search feature of Celebros ConversionPro V8. Using the 250 Natural Language Processing algorithms, the ConversionPro V8 distinguishes which word in the question is a personal term, a product or expression associated to its price.

The site search features performs as a channel between the shop’s catalog and the natural language of the customer, bringing consumers to the particular products they want through employing their own distinctive search terms. Semantic site search can definitely provide a significant advantage for your business as it is designed to give users an incomparable search experience. This tool gives highly accurate results which are organized categorically and improves your chances of increasing your conversion rates.

While text based site search often does not provide users the kind of results they want, semantic site search definitely offers a uniquely more accurate experience. Whenever users submit a search query to semantic site search, it is returned highly accurate and this has the result of providing users extremely relevant content, assuring that they will not only find what they are searching for, but also learn other significant content.

As you can see, using a tool like this can prove to be very valuable for your business, especially if you are just starting out. Through making use of a highly functional, fast and accurate site search solution, you will not only be able to increase your conversion rates, but you’ll also gain more customers that will patronize your business. Celebros site search is an in-memory solution which has the sites results indexed as well as pre-loaded into the memory. It is also guaranteed to be the fastest for returning relevant search results, which will of course benefit your business a lot. Using this tool will allow your customers to convert on your website by finding their desired products using their distinctive shopping terms and language.

Remember that shoppers use search engines to hunt for services, information and products that they are interested in. A website that uses good tools to increase their conversion rates will definitely achieve success and get the results that they want for their business.

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Celebros is Revolutionizing the e-Commerce Shopping Experience

June 18, 2012

Celebros is the global leader in site search, navigation, merchandizing and conversion technologies but that hasn’t always been the case. Not too long ago Celebros was a sole provider of site search but realized they could offer a great deal more to e-Commerce merchants. Celebros created ConversionProV8 which is a feature-rich suite with not only a concept-based semantic site-search but nine cutting-edge features. This revolutionary technology has helped Celebros become an international leader, catapulting the company to the top of the e-Commerce industry, and has their competition scratching their heads.

At the recent Internet Retailer Conference and Exhibition (IRCE 2012) held in Chicago everyone was “buzzing” about the overwhelming response to ConversionProV8.

E-commerce retailers, partners and even the competition wanted to experience first-hand how the features worked and get a closer look at how this leading conversion technology suite is transforming the e-Commerce retailer’s website and business.

“Since we implemented Celebros’ ConversionProV8, our search results have been vastly improved,” said Jody Sherman, CEO and Co-Founder of Ecomom.com.  “The speed of results and the positive impact on our server loads has really helped with our capacity as well.  It’s also by far the easiest Magento integration we’ve had.”

“Our conversion technologies will give e-Commerce retailers the most powerful and effective tools available to convert visitors and browsers into actual paying customers,” said Ofer Alt, CEO of Celebros. “We believe that Celebros’ ConversionProV8 will give e-Commerce retailers the necessary features to simplify their customers shopping experience.”

Celebros’ ConversionProV8 solution is the most powerful site-search merchandizing and navigation tool on the market. Designed as the ultimate tool for today’s online merchandizing and e-commerce professionals with the “best of breed” concept-based semantic site-search, ConversionProV8 simplifies daily search and merchandizing tasks that every e-tailer faces.  ConversionProV8 has nine features that set them apart from the competition. This state of the art suite was designed for and by e-commerce professionals.  The nine features include:1.    

  1. Concept-based natural language Site Search understands a shopper’s intent and returns relevant and accurate results – on the first page – with a response time of 0.05 seconds or less, every time
  2. Advanced Auto Complete completes your customer’s search terms as they type, returning accurate results with lightning fast speed. Your most popular products are matched to the most popular queries, perfectly showcasing your catalog
  3. Multi-Select Navigation enables customers to select multiple values or attributes in the same search. The Multi-Select tool enhances user experience by allowing shoppers to select multiple options in each search thus being able to find what they want faster and in the same way they would look for in a real shop
  4. Guided Navigation is the most popular tool for online shoppers. By connecting your shop’s navigation and search you are streamlining the shopping experience in your shop there for allowing your customers to search and navigate for products they want with the least amount of effort and the most positive results
  5. Cross-Sell is a feature that knows your inventory better than you do. Expose customers to more products, increase average order size! Like any good salesperson, Cross Sell’s powerful recommendation engine “knows” your inventory and suggests additional items that may be of interest to your customers while they’re shopping
  6. Virtual Categories help to instantly introduce new product groups to match market trends and demands. Creating new points of interest in your shop without manipulating your catalog has never been so easy
  7. Dynamic Merchandizing Engine allows you to create banner campaigns, redirect landing pages and other campaign types in just minutes
  8. Gift/Product Finder guided shopping funnel directs shoppers to what they are looking for, immediately delivering useful and personalized results based on the user input
  9. LiveSight Analytics helps you get an “under the hood” look at what’s bringing your visitors to your site. See what your visitors are focusing on while visiting your site, what they click on and why they are not converting into paid customers.

Celebros ConversionProV8 is the ultimate solution for action rich features designed for e-Commerce excellence.  If you haven’t seen the Conversion ProV8 demonstration you will definitely want to experience what e-Commerce merchants are raving about.

For more information, please visit www.celebros.com, follow Celebros on Twitter at http://twitter.com/celebrossearch or “Like Us” on Facebook at http://www.facebook.com/pages/Celebros/216298918455932

Celebros and Classy Llama Studios Partner Bringing Revolutionary Conversion Technologies to Magento E-Commerce Sites

May 30, 2012

Magento Partners deliver Conversion ProV8 suite of Conversion Technologies resulting in dramatically higher conversion rates while improving overall shopping experience.

Celebros Inc., the global leader in site search, navigation, merchandizing and conversion technologies, announced that it has entered into a strategic partnership with Classy Llama Studios, a Magento Gold Partner and Site Integrator, to provide the ConversionPro V8 suite of Conversion Technologies to their Magento Enterprise clients helping to dramatically increase conversion rates by 300-800% while providing a boost to the overall shopping experience.

Classy Llama Studios is a full-service eCommerce firm specializing in eCommerce strategy, marketing, creative, and development, all centered around the Magento Enterprise platform. They worked with a number of platforms prior to Magento, but when Magento was released back in March of 2008, they knew it would become the gold standard for eCommerce. They immediately began investing in the Magento ecosystem, and launched one of the first Magento eCommerce sites. Since then, they have completed over 70 sites, many of them requiring a deep level of software development finesse, on the Magento platform and are working with many of those companies to bring their businesses to the next level. They are excited at what Magento Enterprise has become over the years and see this growth continuing for a long time into the future!

“One of the strengths with Magento is its ability to easily integrate services like Celebros,” said Rob Tull, Director of Solutions at Classy Llama Studios. “With semantic search being the future of search, we have recommended and will continue to recommend Celebros suite of conversion technologies as a great search, navigation and merchandizing solution for the Magento platform. We continue to appreciate our relationship with Celebros because in addition to their unique search offering, they are great to work with and responsive to our inquiries and the needs of our clients.

“Magento has provided the tools to developers and strategic industry partners to build the best e-Commerce platform and experience available. Our partnership with Classy Llama Studios, one of the leading Site Integrators for Magento stores, will enable merchants to realize untapped sources of revenue and empower their customers to find the products they want with ease using their own language,” said Ofer Alt, CEO of Celebros. “They have a total of nine Magento Certified Developers with seven having the distinction of the Plus certification. This means that they have more Certified Developers than any company in the world. They also have the privilege of being a member of the Developer Certification Board. It will enable Classy Llama Studios to continue to be able to find and create dependable solutions for their Magento eCommerce stores and be able to provide results that work as expected.”

“As a Magento Gold Partner, we’re focused on advancing this evolution and partnering with Classy Llama Studios. This will allow Celebros to rapidly grow and provide the ConversionPro V8 suite of Conversion Technologies to even more users of the Magento platform. The Celebros hosted Software-as-a-Service (SaaS) solution that makes a difference to hundreds of top online-shops globally, dramatically simplifies implementation and lowers the barriers to benefit from the cutting edge search and merchandising capabilities.”

“Site-search technology can affect the majority of a store’s traffic, making a critical impact on the store’s performance,” Roy Rubin, CEO and Founder of Magento said. “Celebros has further created the toolset for our Solution Partners to effectively integrate site-search with merchandizing, navigation, reviews, ratings, and other compelling content into a unique shopping experience.”

About Classy Llama Studios
Classy Llama Studios is a leading eCommerce agency and an industry leader in Magento development. They specialize in eCommerce strategy, marketing, creative and development. Classy Llama Studios works with eCommerce merchants who want to take their eCommerce business to the next level by implementing eCommerce best practices powered by solid technology implementation and effective design.http://www.classyllamastudios.com

About Magento
Magento is the fastest growing eCommerce platform with over 225 solution providers, 100,000 merchants and brands worldwide and a host of Industry Partners that create applications and extensions for the Magento platform. Magento is a feature-rich, professional Open Source eCommerce platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Based in Los Angeles, Magento is a fast-paced, entrepreneurial organization dedicated to the mission of enabling the eCommerce ecosystem.
http://www.magentocommerce.com

About Celebros
Celebros, Inc. is the global leader in e-Commerce site-search, merchandizing and conversion technologies for online retailers. Celebros revolutionized e-Commerce by creating intelligent, concept-based search for online retailers. Since that time, Celebros has emerged as the industry leader in conversion technologies, developing a patented cutting edge search solution that employs the most advanced Natural Language Processing (NLP) technology available. Celebros is the only provider of conversion technologies that is available in seven languages. Celebros customers include over 400 e-Commerce retailers and merchants in eleven countries, including the United States, Europe and Asia. A number of these are among Internet Retailer’s Top 100/500 companies. The privately held Celebros is headquartered in northern New Jersey, with offices in California, Israel, London, Munich and Paris. For more information, please visit http://www.celebros.com, follow Celebros on Twitter athttp://twitter.com/celebrossearch or “Like Us” on Facebook athttp://www.facebook.com/pages/Celebros/216298918455932

Celebros and Redstage Networks Partner To Bring Cutting Edge Conversion Technologies to Magento E-Commerce Sites

May 25, 2012

Magento Partners deliver ConversionProV8 suite of Conversion Technologies resulting in dramatically higher conversion rates

 

Celebros Inc., the global leader in site search, navigation, merchandizing and conversion technologies, announced that it has entered into a partnership with Redstage Networks, an e-Commerce agency that specializes in Magento, to provide the ConversionPro V8 suite of Conversion Technologies to their Magento clients helping to dramatically increase conversion rates while providing a boost to the overall shopping experience.

Redstage Networks, a New Jersey based leading e-commerce solutions agency, specializes in working with the Magento eCommerce platform. Having worked on over 150 Magento projects, Redstage is the most advanced and experienced agency in the industry.

“At Redstage, we’re very passionate about delivering the right technologies to our clients,” said Adam Morris, CEO of Redstage Networks. “There are so many tools and systems available to businesses now. Our clients rely on us to have the knowledge and experience to make them a world class competitor. A brilliant system like ConversionProV8 that simultaneously improves user experience and instantly improves the bottom line is a no brainer for any Magento customer.”

“Magento has provided the tools to developers and strategic industry partners to build the best e-Commerce platform and experience available. Our partnership with Redstage will enable merchants to realize untapped sources of revenue and empower their customers to find the products they want with ease using their own language,” said Ofer Alt, CEO of Celebros. “As a Magento Enterprise Partner, we’re focused on advancing this evolution and partnering with Redstage Networks. This will allow Celebros to rapidly grow and provide the ConversionPro V8 suite of Conversion Technologies to even more users of the Magento platform. The Celebros hosted Software-as-a-Service (SaaS) solution that makes a difference to hundreds of top online-shops globally, dramatically simplifies implementation and lowers the barriers to benefit from the cutting edge search and merchandising capabilities.”

“Site-search technology can affect the majority of a store’s traffic, making a critical impact on the store’s performance,” Roy Rubin, CEO and Founder of Magento said. “Celebros has further created the toolset for our Solution Partners to effectively integrate site-search with merchandizing, navigation, reviews, ratings, and other compelling content into a unique shopping experience.”

About Redstage Networks
Redstage Networks, a leading eCommerce solutions agency, specializes in working with the Magento eCommerce platform. They are a firm that operates by accomplished business and marketing professionals and backed by a team of creative and computer science gurus. Their passion is for their eCommerce sites to look beautiful and function flawlessly but also have exceptional conversion rates. Redstage Networks is truly enthusiastic about what they accomplish every day, and they enjoy working with clients that demand excellence and are equally passionate about their business. http://www.redstagenetworks.com

About Magento
Magento is the fastest growing eCommerce platform with over 225 solution providers, 100,000 merchants and brands worldwide and a host of Industry Partners that create applications and extensions for the Magento platform. Magento is a feature-rich, professional Open Source eCommerce platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Based in Los Angeles, Magento is a fast-paced, entrepreneurial organization dedicated to the mission of enabling the eCommerce ecosystem. http://www.magentocommerce.com

About Celebros
Celebros, Inc. is the global leader in e-Commerce site-search, merchandizing and conversion technologies for online retailers. Celebros revolutionized e-Commerce by creating intelligent, concept-based search for online retailers. Since that time, Celebros has emerged as the industry leader in conversion technologies, developing a patented cutting edge search solution that employs the most advanced Natural Language Processing (NLP) technology available. Celebros is the only provider of conversion technologies that is available in seven languages. Celebros customers include over 400 e-Commerce retailers and merchants in eleven countries, including the United States, Europe and Asia. A number of these are among Internet Retailer’s Top 100/500 companies. The privately held Celebros is headquartered in northern New Jersey, with offices in California, Israel, London, Munich and Paris. For more information, please visit http://www.celebros.com, follow Celebros on Twitter athttp://twitter.com/celebrossearch or “Like Us” on Facebook athttp://www.facebook.com/pages/Celebros/216298918455932

We released the new Celebros Conversion Technologies video

May 24, 2012

After endless hours of research, writing, screening, voice overs, sketches, cat fights and a whole lot of love we are happy to announce that the all new Celebros Conversion Technologies video is live and ready for screening.

Place your favorite bag of popcorn in the nuker, sit back and enjoy the flick!

Oh yeah, share it!

Celebros and Orange Collar Media Partner, Delivering Higher Conversion Rates to Magento E-Commerce Sites

May 22, 2012

Celebros Inc., the global leader in site search, navigation, merchandizing and conversion technologies, announced that it has entered into a strategic partnership with Orange Collar Media, a Magento Gold Partner and Site Integrator to provide the ConversionPro V8 suite of Conversion Technologies to their Magento Enterprise clients helping to dramatically increase conversion rates by 300-800% while providing a boost to the overall shopping experience.

Orange Collar Media, a Denver based Magento Gold partner, is composed of brilliant creative and impressive technical minds that build and design e-Commerce websites delivering outstanding solutions that are sensible and that drive profit.

“We don’t just build websites, we build User Experiences that generate revenue and streamline business operations,” said Shane Blandford, CEO of Orange Collar Media. “Orange Collar Media is excited about our partnership with Celebros. By partnering with Celebros it brings a new level of semantic site search and dynamic marketing abilities to our clients that ultimately will lead to higher conversion rates. The ConversionPro V8 product is exactly the type of product that our clients have been looking for that brings together Semantic Site Search, Navigation, Merchandizing and Analytics in one seamless product.”

“Magento has fundamentally changed the e-Commerce platform game by rapidly growing an active community of Solution Partners, developers and site integrators such as Orange Collar Media. It has really opened the door for broader innovation by merchants who had previously been priced out of the cutting edge of eCommerce,” said Ofer Alt, CEO of Celebros. “As a Magento Enterprise Partner, we’re focused on advancing this encouraging evolution and partnering with Orange Collar Media. This will allow Celebros to rapidly grow and provide the ConversionPro V8 suite of Conversion Technologies to even more users of the Magento platform. The Celebros hosted Software-as-a-Service (SaaS) solution that makes a difference to hundreds of top online-shops globally, dramatically simplifies implementation and lowers the barriers to benefit from the cutting edge search and merchandising capabilities.”

“Site-search technology can affect the majority of a store’s traffic, making a critical impact on the store’s performance,” Roy Rubin, CEO and Founder of Magento said. “Celebros has further created the toolset for our Solution Partners to effectively integrate site-search with merchandizing, navigation, reviews, ratings, and other compelling content into a unique shopping experience.”

About Orange Collar Media
Orange Collar Media, a Magento Gold partner, builds and designs websites to inform, advise and grow brands. Based in Denver, they focus on completing projects on time with excellence and exceeding their clients’ expectations. Working with Orange Collar Media means that you have made an investment. You will have something that will truly help your business succeed. http://www.orangecollarmedia.com

About Magento
Magento is the fastest growing eCommerce platform with over 225 solution providers, 100,000 merchants and brands worldwide and a host of Industry Partners that create applications and extensions for the Magento platform. Magento is a feature-rich, professional Open Source eCommerce platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Based in Los Angeles, Magento is a fast-paced, entrepreneurial organization dedicated to the mission of enabling the eCommerce ecosystem. http://www.magentocommerce.com

About Celebros
Celebros, Inc. is the global leader in e-Commerce site-search, merchandizing and conversion technologies for online retailers. Celebros revolutionized e-Commerce by creating intelligent, concept-based search for online retailers. Since that time, Celebros has emerged as the industry leader in conversion technologies, developing a patented cutting edge search solution that employs the most advanced Natural Language Processing (NLP) technology available. Celebros is the only provider of conversion technologies that is available in seven languages. Celebros customers include over 400 e-Commerce retailers and merchants in eleven countries, including the United States, Europe and Asia. A number of these are among Internet Retailer’s Top 100/500 companies. The privately held Celebros is headquartered in northern New Jersey, with offices in California, Israel, London, Munich and Paris. For more information, please visit http://www.celebros.com, follow Celebros on Twitter athttps://twitter.com/celebrossearch or “Like Us” on Facebook athttp://www.facebook.com/pages/Celebros/216298918455932

Three Easy Steps to Promoting Your Most Profitable Products

April 6, 2012

Merchandizing Best Practices:

Three Easy Steps to Promoting Your Most Profitable Products

By Ofer Alt, CEO

I think it’s fair to say that every e-tailer wants to promote – and sell — their most profitable products. If one of those hi-margin items happens to be the hot product du jour, it may already be flying off the virtual shelf.  But if those products are hard to find on your site, you need to promote them so they come up in search results and end up in your customers’ checkout basket. In other words, implementing a little merchandizing strategy will not only get your customer’s attention, it will bring you higher order values and increased conversions

The solution is easy and quick, and just happens to be one of ConversionPro V8’s most powerful features.  With just three easy steps you can create a promotion campaign that will showcase your most profitable products, narrow down the choices and redirect customers to your top brands.  Smart merchandising will boost your conversions and benefit your bottom line.

1.   Create a Category Promotion Campaign

Let’s say you want to create a Hunger Games category promotion as a tie-in with the wildly successful movie and books series.  Whether your shop sells outdoor survival gear, designer clothes, or jewelry, your Hunger Games category promotion will boost the products you select to show up first in search results without having to manipulate your catalog. The campaign is activated by a shopper’s search query, and hi-end items, like those golden-heel booties or fitted Lurex sweater worn by characters in the film, will come up first.

2.   Create an Alternative Products Campaign

Replacing low margin products with more profitable ones is easy when you create an Alternative Products Campaign. This will also allow you to replace products that typically have a low conversion rate with higher conversion rate products based on market trends and analytics.

3.   Create landing pages and redirect pages for top brands.

Landing pages and redirect pages are another way to bring shoppers to top brands.  These pages can include any information about your special tie-in, free shipping, etc.

So why not give your site an instant conversion boost with a special promotion campaign you can implement in minutes?  It’s a great way to merchandize your hi margin products and you’ll see immediate results.

With a minimal amount of merchandising effort, you’ll see “the odds will ever be in your favor.”

To learn how you can boost your conversions by 300-800% learn more about ConversionPro V8 today.

How (Real Time) Analytics Can Help Predict Customer Behavior

March 27, 2012

by Ofer Alt, CEO Celebros.com

Many e-retailers rely on analytics to monitor customer behavior, evaluate traffic sources and understand which products are selling.    Reports can be generated by Google Analytics, for example, that will provide a good breakdown of what customers are doing when they visit their site.  Valuable information, for sure, but it is all in the past tense. These analytics simply cannot show current activity or fine-tune results, such as identifying where customers are clicking on a given page or what they’re ignoring.

As a result, online retailers can only make changes based on hindsight “reactive”.  While this may help predict some buyer behavior, it is somewhat limiting.  This can also mean lost customers and revenue.

What if you could see what customers were doing on your site, in real time, “predictive”?  And what if you could make meaningful changes, like directing customers to the products you want them to see – or deleting those with lagging sales – while they’re shopping?

You can.  Only Celebros offers a unique “under the hood” look at what’s really happening on your site, while it’s happening.  With our LiveSight Analytics, one of the 13 features included in our ConversionPro V8 Solution, you actually get a real time look at customer behavior.

Here’s how it works:  Using real-time analytics, live Heatmaps and live traffic source tracking, LiveSight converts comprehensive data into visual tools and analyzes visitor behavior and trends while they are on your site.  You see it as a live overlay on your website.

Featured in Mashable’s “Spark of Genius” series, this easy to use technology makes it simple to see exactly how visitors are using and interacting with your site.

By tracking and capturing real time analytics, you’ll be able to make instant changes and updates as needed, because you’ll be able to see how customers are interacting with your site, where they’re clicking, the content they’re searching for, what they’re buying or not buying and why.

Get to know what’s really happening on your site so you can keep it current, relevant and optimized, and tailored to your customers’ buying habits.

Beyond site search

March 21, 2012

by Ofer Alt, CEO Celebros.com

How Celebros is Redefining the World of e-Commerce

    with Conversion Technologies 

In the world of e-commerce, it’s fair to say that all e-retailers share a common goal: To convert browsers into paying customers. While an excellent site search function is key piece of the pie, how a site organizes, catalogs and merchandizes product are crucial ingredients for lowering bounce rates and increasing conversions.

Successful online shops accomplish their conversion goals by making their site easy to search and navigate and by staying relevant with industry trends.

At Celebros, we approach the e-commerce industry from a holistic perspective, with the understanding that no one feature functions in a vacuum.  We provide our customers with an intelligent site search solution, but we know that in order to make that search the best it can be, the site needs good merchandizing information.  Similarly, when analytics are thrown into the mix, the search function becomes that much stronger.  In other words, each component is connected and dependent on the other.

Early on, we recognized that we had an obligation to provide clients with a full spectrum solution.  We saw that when an e-retailer uses different solution providers — ie, one company for site search and merchandizing, another for analytics – the site isn’t optimized because these solutions don’t share a common language.

Our approach: Give our clients the ability to provide the best online shopping experience to their customers, convert browsers into paying customers, and increase revenues.

Celebros responded to the market demand for a one-stop shop solution with a full spectrum of what Celebros calls “Conversion Technologies.”  We took the holistic approach and developed ConversionPro V8, a feature-rich solution that goes beyond site search with 13 conversion technologies, all designed to increase conversions.

Created as the ultimate tool for today’s online merchandising professionals, Conversion Pro V8 boasts easy to use features and applications suitable for any size e-commerce site.  It’s the most powerful and fastest site-search, navigation and merchandizing tool available on the market.

ConversionPro V8’s features include intelligent site search;  auto complete technology; guided navigation; dynamic merchandizing; multi select; virtual categories; gift finder; cross sell and analytics with LiveSights technology.

With ConversionPro V8’s cutting edge conversion technologies, an e-retailer can create a Virtual Category to instantly introduce products as soon as a new trend hits the market or to meet a demand. Creating a Virtual Category is as easy as re-grouping products and creating new points of interest on your site. This feature is unique to Celebros and is not available on any other platform.

Imagine a feature that knows your inventory better than you do! With Cross Sell, e-retailers can expose customers to more products and increase average order size. Like any good salesperson, Cross Sell’s powerful recommendation engine “knows” your inventory and suggests additional items that may be of interest to your customers while they’re shopping.

Another unique feature is LiveSite analytics, which gives a real-time, “under the hood” look at what’s bringing visitors to your site. This also allows merchants to see what those potential customers are doing, why they’re not converting to paying customers, and make adjustments and tweaks as needed.

Successful e-retailers understand that they need a unique edge to stay in the game. Celebros’ conversion technologies continue to give hundreds of online shops that edge with conversion rates that soar 300 to 800 percent.

Join the global Conversion Technologies revolution and go beyond site search.

How Celebros Beat Google To The Future

March 18, 2012

by Ofer Alt

Earlier today, I noticed a LinkedIn post that read: “Google Gives Search a Refresh.”    Naturally, being an avid user of almost all things Google, I clicked on the link and was somewhat amazed by the article’s title: “With Semantic Search, Google Eyes Competitors.”

Google is, by and large, a text based search engine with semantic search capabilities that delivers rather good results based on keywords entered into the search box.  In an interview with Computerworld, Google Fellow Amit Singhal described how Google “is working to give its search engine a better understanding of the words used in queries.”   He explained that Google’s ability to deliver this experience is just a function of how the search engine understands the question, and also “truly understanding all the data that’s out there. And right now, our understanding is pretty darn limited.”

Singhal continued to describe what he sees as “the next generation of search” based on “how humans understand the world.”  In other words, Google is planning a complete overhaul of its search engine, which will, as Singhal sees it, take them into ‘the future of search.’   As it stands now, he explained, when a user enters a query, “we cross our fingers and hope there’s a Web page out there with the answer.”

Naturally, I thought “Really?  Google??  And then I asked myself this:  Has Google been “misleading” users with false or irrelevant information because of its inability to actually understand the true intent behind the users query?”

Why is it my business to ask this question?

Because site search is my business. And because my company, Celebros, has been providing “the next generation of search” for the past 12 years.

As the recognized global leader in site-search, merchandizing and conversion technologies for online retailers, Celebros owns 2 patents and has built its platform entirely on “semantic search” technologies that are powered by our 250 natural language processing (NLP) smart algorithms patents.

Not only has Celebros beaten Google to “the future” by at least 12 years with the fastest (average response times of 0.05 seconds or less) most powerful semantic conversion technologies engine for e-commerce merchants, our patented technology is available in seven foreign languages!

Yes, I admit that our technologies are used by e-commerce websites across the globe vs. the “traditional” content sites but shouldn’t feeding your browsers relevant and correct results be of top priority, I mean isn’t that what search and service is all about?

Since early 2000, Celebros has been empowering e-commerce merchants around the world with powerful semantic based conversion technologies which allow visitors and customers’ to find the products they want using their own natural language and unique terms, “based on how humans understand the world” to quote Singhal.

In essence, we provide a bridge between human language and the merchants’ product catalog.  At Celebros, we like to say that people are not droids.  There is no one specific way to search.

Let me give you an example.

Suppose you are a consumer in the market for a brand new white Japanese car.  You begin your search like most people, on Google.com.  You type the following query in your natural human language,  “White Japanese Cars.”  But instead of getting relevant, organic results based on your natural query such as Toyota, Nissan, Honda etc. you are shown all kinds of irrelevant links, such as “Why do the Japanese love white cars;” and “Why are so many cars in Japan white?”

This is a perfect example of the error common to text based search, and the way Google currently “services” its customers.

Not convinced? Let me give you another example. Let’s say you are about to get engaged and you are looking for that perfect pink diamond ring you know she loves.  The only problem is that you have a limited budget.  How do you convey your rather simple request on the website in the same way that you would ask a human salesperson?  It’s simple!

With Celebros’ semantic based conversion technologies, a consumer can go to a website and enter into the search bar: “white mens addidas shoes size 13,” and be served with the exact results the customers was expecting.  Now that is relevancy!  No wonder our customers see their average conversions increase 300 – 800%.  Note, we even misspelled the brand name (adidas).

But don’t just take my word for it:  Try it yourself by going to www.roadrunnersports.com and entering the above query.

Celebros has taken this natural semantic language approach and successfully incorporated the technology into 13 different conversion technologies for e-commerce merchants.  Among them are site search, guided navigation, predictive merchandizing, cross-sell and product recommendations, product finders, rich advanced auto-complete, analytics and more.

I could not have said it any better than Dan Olds, analyst at Gabriel Consulting Group.  “By adding semantic algorithms to the process, the results should be more suited to answering the questions people are actually asking, rather than just delivering keyword matches. The process should also reduce user frustration and “search fatigue.”

Olds’ last point is extremely important.   “Reducing user frustration and search fatigue” is something every e-retailer wants to avoid at all costs.

If you look at the analytics chart below, you’ll see how semantic search keeps a customer engaged – in other words – how it reduces frustration and search fatigue.  Specifically, this represents a live customer who used the semantic site search feature on a site that is equipped with Celebros Conversion Pro V8 suite of conversion technologies.

The two sections, “Visits without site search” and “Visits with site search” tell two very different stories. It is obvious to even the novice that the “visits with site search” segment produces a much greater overall user experience by drastically reducing the bounce rate (users leaving the site) and increasing the time spent on the site by a factor of 3.  Also, in this analytics snapshot, the average amount of pages the visitor viewed per visit, jumped from a mere 5.21 to just over 15

I guess all that is left to say to Google at this point is this:

Welcome to the (present) future.


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