Archive for the ‘Search’ Category

Celebros successfully completes full extension and code review with the Magento ECG group

September 27, 2012

Magento Expert Consulting Group’s rigorous review process cements Celebros’ position as the industry leader in site search, merchandizing and navigation conversion technologies.

Celebros, Inc., the leading provider of site search, merchandizing and conversion technologies for online retailers, announced today that it has successfully completed a rigorous full Magento extension and full code review by ECG, Magento’s highly respected Expert Consulting Group.

A successful ECG review is the result of a rigorous audit process that demonstrates how the Celebros technology has attained the highest level of code design, product reliability and durability. Magento ECG review also ensures that Celebros conversion technologies conform to stringent code standards and offer customers a single, seamless service for their Magento code.

“Magento is the fastest growing eCommerce platform in the world,” said Jeffrey Tower, USA General Manager for Celebros. “Magento’s ECG successful review represents yet another big step forward in Celebros’ efforts to equip Magento (online) retailers with the best possible site search and conversion technologies tools.”

Since 2000, Celebros has transformed eCommerce with intelligent, concept-based semantic site search for online stores. Leveraging the most advanced Natural Language Processing (NLP) technology, Celebros’ new ConversionPro V8 equip e-commerce merchants with the needed tools to generate additional revenue by converting more site visitors into satisfied customers.

Currently, Celebros technology plays an important role in the success of more than 1,200 eCommerce sites headquartered around the world. Celebros clients include InternetRetailer Top 100/500 companies from a range of industry segments, revenue and catalog sizes – many of which directly benefit from Celebros’ close and ongoing partnership with Magento.

Tower added, “Going forward, we anticipate Celebros’ relationship with Magento to grow and create additional opportunities for both companies.  As online retailing continues to evolve, we look forward to helping Magento clients and other eCommerce companies achieve significant sales growth through the deployment of conversion-focused site solutions.”

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Five Steps to Internal Search Analytics Nirvana

August 22, 2012

Five Steps to Internal Search Analytics Nirvana

 

# 1: Understand Site Search Usage.

# 2: What are Site Visitors Searching for?

# 3: Measure Internal Site Search Quality.

#4: Three Words: Categories, Attributes, Concepts

# 5: Life Is About Results: Measure Outcomes and Monetize Analytics

I borrowed these 5 bullet points (with a little tweak) and the great title from a blog on Google analytics and you can see the original article here. Everything else is my interpretation from a Celebros point of view.

Here at Celebros we can help you reach your Nirvana and I wanted to talk about these 5 points in more detail.

In the world of Site Search, Google analytics will tell you how many people are using your search box but our Live Sight Analytics feature incorporated into our ConversionPro V8 suite fills in the blanks. It gives you Live Tracking, real time analytics, and heat map overlays.

I should warn you its highly addictive watching that real time customer interaction as it also gives you information about your whole site design. The heat map overlay gives you as much information as a whole room full of volunteers with cameras strapped to their heads recording where they are looking on the site. Monitor your own interaction and see how you place the mouse pointer in the area you’re reading , you’ll even catch yourself moving it in the same way some people use their finger to trace a long a line of text. That’s what a heat map can show you.

Simply listening to people can be one of the most powerful tools you have to achieving success. Active listening is the art of concentrating your mind to hear everything that’s being said or asked for and not just switching off to prepare your reply after the first few words. Here at Celebros we talk about attending to the Long tail and you may have seen our blog on the subject (it’s still on our web site have a look) that’s active listening at its best and our back office tool gives you the list of all search terms used. Not only that but every term can be reacted upon, you can affect what results are shown and even set up a merchandising campaign from the same page to demonstrate to the customer you heard what they asked for and have personalized their experience. Personal shoppers are a premium item in the bricks and mortar store but standard on a Celebros site.

Measuring the search quality, in fact assessing any changes you make to your site can only truly be seen in one area and that’s the bottom line. At Celebros we believe that in putting a suite of products together under the Conversion Pro V8 banner our greatest testimony comes in sharing your success.

Those three words above apply to the quality of your data and how a bridge is built to bring the whole of your catalogue in front of the customer. Have understandable categories and cover all stock attributes and then link the concept of the search term to your catalogue. At Celebros we do the work and our experts build your solution. The greatest tragedy for any site owner must surely be having a search term met with the answer “zero results found”. Just think what you would do with a sales advisor who goes to the warehouse and can’t find an item that the customer is asking for but you know it’s there. That goes on every day if you have a substandard textual search device.

Finally, in the business world we are all ultimately measured by results, you’re only as good as yesterdays, last weeks, last months, or last year’s figures. The power to react to customer behavior or outside environmental changes instantly mean that as good as your analytics package is, without instant reaction it’s just raw data that ultimately tells you where you failed, or where the missed opportunities were. The Celebros back office gives you the power to turn data into Business Intelligence and Monetize Analytics.

If you want to know more then visit out website www.celebros.com, message me through LinkedIn, email me at nicholasd@celebros.com or give me a call on +44 (0)208-816-8998.

THE PSYCHOLOGY OF SITE SEARCH

July 15, 2012

THE PSYCHOLOGY OF SITE SEARCH

I write this as somebody who has been involved in e-commerce and specifically site search for a number of years now, but my background was in retail on the front line. I have sat on the fitting stool, stood behind the cash register, done meet and greet at the door, been an overworked assistant store manager then run operations like Best Buy and left the industry as a field based regional executive. So I can offer a personal relevant perspective to those of you who are exploring the online channel.

Your online store may have been up and running for a decent period of time now and yes you are generating sales. Let’s face it you have paid enough to designers, integrators and digital agencies so you know it looks the part. You may also have paid out to those agencies offering to get you traffic, you have been optimized, modified, tagged and analyzed. To quote the Field Of Dreams “if you build it – they will come”, so, you have built it, they have come and yet they are not spending money, they are not converting into paying customers in the same way that somebody who made the effort to visit your bricks and mortar store is.

 

The reason for this is simple, either they found what they wanted but had an objection to buying it, (be it product, service or price ) OR they couldn’t find what they were looking for or even see something they wanted that was on your stock file. And that is OUR problem because that’s what we do. We can serve the customer with search results that are relevant to their enquiry and we can show them additional items that complement the item they are buying to increase your average order size. We can also merchandize your store so that your long tail is being constantly displayed; your best margin products get prominence (because we care for your bottom line) and requests for products your shop doesn’t carry are met with a suitable alternative. To round this off and keep it very simple – we have the best set of tools to enable you to reach record conversion and customer satisfaction numbers.

To put this in a real world perspective let me draw you an analogy:

You have just opened your finest high street flagship store, you have spent a fortune on the building, fixtures and fittings, your buyers have sourced the finest inventory at amazing prices, you have advertised in the national papers on TV and radio. The customers are queuing out the door but when they come in they are just not going to the checkouts. The problem is there is no staff on the floor, or the one staff member there can’t understand what the customer is asking for or is “ignorant” of what’s in stock and when he gets asked he just sulkily says you don’t carry products fitting the customer’s request and all but sends them next door. There is no information about the products anywhere (such as sizes, prices or colors) so nobody can find anything. The windows aren’t dressed so passing traffic won’t enter. There are no floor stacks to act as an impulse purchase, things are priced but the great offers aren’t highlighted and on top of all this the security cameras are off and the managers are in the cafeteria so no one is watching the customer behavior.

 

Now let’s see that scenario with a Celebros team in store:

Customers are met at the door, and politely asked what they are looking for. Then the smart multi-lingual assistant who understands true meaning behind any inquiry (in any language) walks the customer to the correct department, takes them down the right aisle, stops at the correct shelf and points to the most relevant item the customer is most likely to place in their basket. This item comes with all relevant attributes requested by the shopper (color, size, etc.).

On top of this as the customer is being escorted across the store various relevant offers pop up indicating famous brands or popular items in that department, items on sale and a free delivery service. When the item goes in the basket the assistant shows the customer relevant items they might also like, not just batteries or accessories, but items other people have historically bought with the same item.

So now you have a sales floor manager on a one to one basis for every customer, who is also recording what they touched, how long they read the label for, whether they turned it over and read the back, he follows them round the store and notes how long it takes to walk down each aisle, everything they did in fact whilst in the store. Being a gifted floor manager, he remembers this information and will use it for other customers who demonstrate the same behavior.

Sounds better, doesn’t it? This is what Celebros can do for you.

Visit our site for more details on our new ConversionPro V8 suite of conversion technologies including our best of breed award winning Semantic Site Search technology.

 

About The Author- Nick Dryer is the Celebros Sales Manager for all territories other than the Americas. Prior to this position he worked as Customer Relations Manager for companies such as Apple and Mio, after spending over 20 years in the UK Retail sector with companies such as The Link, PC World and Russell and Bromley.

 

 

SLI Systems text site-search vs Celebros Semantic site-search

June 28, 2012

If you have an online store, then you will of course want to get the best possible returns from your investment. There are several ways out there that you can use to make your ecommerce site stand out from the rest and obtain better conversion rates and sales. One way to do this is by benefiting from the site search feature of Celebros ConversionPro V8.   Using the 250 Natural Language Processing algorithms, the semantic site-search found within ConversionPro V8 distinguishes which word in the question is a personal term, a product or expression associated to its price and will allow you to empower your customers to use their own language and search terms.

The site search features performs as a channel between the shop’s catalog and the natural language of the customer, bringing consumers to the particular products they want through employing their own distinctive search terms.   Semantic site search will provide a significant advantage for your business as it is designed to give users an incomparable search experience.   This tool gives highly accurate results which are organized categorically and improves your chances of increasing your conversion rates.

While text based site-search often does not provide users the kind of results they want, semantic site search definitely offers a uniquely more accurate experience. Whenever users submit a search query to semantic site search, it is returned highly accurate and this has the result of providing users extremely relevant content, assuring that they will not only find what they are searching for, but also learn other significant content that is directly relevant to their search and purchasing needs.

There are many text based companies that boast their “site-search” abilities and algorithms such as “Sli-Systems”, “search spring”, “nextopia” and even “Google commerce” but at the end of the day all they are providing is marketing fluff and a nice gift wrapping to a rather simple text matching “site-search” that can not tell the difference between pricing, colors, gender, differentiation or use of the words “over”, “under” in a query.  The use of a text based site search tool is plainly a disservice to your potential customers.

Need an example?

Suppose you are a consumer in the market for a brand new white Japanese car.  You begin your search like most people, on Google.com.  You type the following query in your natural human language,  “White Japanese Cars.”  But instead of getting relevant, organic results based on your natural query such as Toyota, Nissan, Honda etc. you are shown all kinds of irrelevant links, such as “Why do the Japanese love white cars;” and “Why are so many cars in Japan white?”  You have just been exposed to “text” based search which you will get if you use a service such as SLI-systems or other text site search.

Need an example of “semantic site search”?

Not convinced?

With Celebros’ semantic based conversion technologies, a consumer can go to a website and enter into the search bar: “white mens addidas shoes size 13,” and be served with the exact results the customers was expecting.  Now that is relevancy!  No wonder our customers see their average conversions increase 300 – 800%.  Note, we even misspelled the brand name (adidas).

But don’t just take my word for it:  Try it yourself by going to www.roadrunnersports.com and entering the above query.

Celebros has taken this natural semantic language approach and successfully incorporated the technology into 13 different conversion technologies for e-commerce merchants.  Among them are site search, guided navigation, predictive merchandizing, cross-sell and product recommendations, product finders, rich advanced auto-complete, analytics and more.

As you can see, using a tool like the semantic site search can prove to be very valuable for your business, especially if you are just starting out.   Through making use of a highly functional, fast and accurate site search solution, you will not only be able to increase your conversion rates, but you’ll also gain more customers that will patronize your business. Celebros site search is an in-memory solution which has the sites results indexed as well as pre-loaded into the memory. It is also guaranteed to be the fastest for returning relevant search results, which will of course benefit your business a lot. Using this tool will allow your customers to convert on your website by finding their desired products using their distinctive shopping terms and language.

Remember that shoppers use search engines to hunt for services, information and products that they are interested in. A website that uses good tools to increase their conversion rates will definitely achieve success and get the results that they want for their business.

The Truth behind Long Tail Search Terms and How they Boost ROI

June 20, 2012

Long tail search terms are group of keyword phrases which are put together to attract specific viewers to a website.   Unlike single keywords, long tail search terms are utilized to give depth to the data placed on the web page and the target audience of the website.  Long tail search terms will allow you to get the quality of traffic that you need, which will increase your ROI that will lead to more profits as well as less spending for unwelcomed clicks on your advertisements.

For online retailers, using long tail search terms is really important to boost your ROI and get your desired results that will benefit your business. Using long tail search terms to advertise your niche will be less expensive in your cost per click biding as your phrase must not be popular. It should be specific as the usual keywords will really cost you a lot. When making long tail search terms, you have to put yourself in the position of the person searching for the information or product that you are marketing. A good means for you to do this is by joining online discussion groups and find out how they’re asking questions. This will provide you with an idea on several good keyword phrases that you should use to benefit your business.

For an instance, you are selling televisions. If you will use the word television as the keyword, it will be too broad and will cost you a great deal from random ad clicks. You can instead use a long tailed search term like “black 3d 55” television with high resolution and internet capabilities”.   This makes more sense for the amount that you will spend to use a specific phrase to represent the product that you are promoting. Using this method will significantly take down on the amount of clicks and views your website gets, which is in fact a good thing if you’re working on your CTR and ROI.

Celebros provides a concept-based site search features as part of its ground breaking ConversionPro V8 suite of conversion technologies which recognizes a visitor’s intent and provides significant and accurate results each time on the first page, which means a customer can simply conduct a long tail search on a website powered by Celebros and find the products they want.  For the merchant this means increased conversion rates as well as revenue for the online businesses.   Their ConversionPro V8 goes beyond site search and features nine enhancing tools including Auto Complete, Multi Select, Gift Finder, Cross Sell, Dynamic Merchandizing, Guided Navigation, LiveSight Analytics and Virtual Categories, which are all designed to improve conversion rates and revenue.

Through using the 250 Natural Language Processing algorithms, the ConversionPro V8 recognizes which word in the question is a product, personal term or expression or attribute related to the price. The site search feature also serves as a bridge between the shopper’s natural language as well as human terminology and the shop’s catalog, which brings shoppers to their desired products using their unique search terms.

Why Using Semantic Site Search Technologies vs. Text Technologies will boost your Ecommerce Conversions

June 20, 2012

It is a fact that online consumers are sometimes busy and are eager to complete the online checkout procedures easily and quickly. Lots of online dealers think that once they’ve gotten the shoppers to the point of sale, their job is already complete and conversions will automatically take place. However, this is not the case.   Abandoned shopping carts can happen for various reasons and in certain cases, it’s the checkout page that’s the problem. Improving the functionality and look of your website can make a significant difference in your conversion rates.

If you have an online store, then you will of course want to get the best possible returns from your investment. There are several ways out there that you can use to make your ecommerce site stand out from the rest and obtain better conversion rates and sales. One way to do this is by benefiting from the site search feature of Celebros ConversionPro V8. Using the 250 Natural Language Processing algorithms, the ConversionPro V8 distinguishes which word in the question is a personal term, a product or expression associated to its price.

The site search features performs as a channel between the shop’s catalog and the natural language of the customer, bringing consumers to the particular products they want through employing their own distinctive search terms. Semantic site search can definitely provide a significant advantage for your business as it is designed to give users an incomparable search experience. This tool gives highly accurate results which are organized categorically and improves your chances of increasing your conversion rates.

While text based site search often does not provide users the kind of results they want, semantic site search definitely offers a uniquely more accurate experience. Whenever users submit a search query to semantic site search, it is returned highly accurate and this has the result of providing users extremely relevant content, assuring that they will not only find what they are searching for, but also learn other significant content.

As you can see, using a tool like this can prove to be very valuable for your business, especially if you are just starting out. Through making use of a highly functional, fast and accurate site search solution, you will not only be able to increase your conversion rates, but you’ll also gain more customers that will patronize your business. Celebros site search is an in-memory solution which has the sites results indexed as well as pre-loaded into the memory. It is also guaranteed to be the fastest for returning relevant search results, which will of course benefit your business a lot. Using this tool will allow your customers to convert on your website by finding their desired products using their distinctive shopping terms and language.

Remember that shoppers use search engines to hunt for services, information and products that they are interested in. A website that uses good tools to increase their conversion rates will definitely achieve success and get the results that they want for their business.

Celebros and Redstage Networks Partner To Bring Cutting Edge Conversion Technologies to Magento E-Commerce Sites

May 25, 2012

Magento Partners deliver ConversionProV8 suite of Conversion Technologies resulting in dramatically higher conversion rates

 

Celebros Inc., the global leader in site search, navigation, merchandizing and conversion technologies, announced that it has entered into a partnership with Redstage Networks, an e-Commerce agency that specializes in Magento, to provide the ConversionPro V8 suite of Conversion Technologies to their Magento clients helping to dramatically increase conversion rates while providing a boost to the overall shopping experience.

Redstage Networks, a New Jersey based leading e-commerce solutions agency, specializes in working with the Magento eCommerce platform. Having worked on over 150 Magento projects, Redstage is the most advanced and experienced agency in the industry.

“At Redstage, we’re very passionate about delivering the right technologies to our clients,” said Adam Morris, CEO of Redstage Networks. “There are so many tools and systems available to businesses now. Our clients rely on us to have the knowledge and experience to make them a world class competitor. A brilliant system like ConversionProV8 that simultaneously improves user experience and instantly improves the bottom line is a no brainer for any Magento customer.”

“Magento has provided the tools to developers and strategic industry partners to build the best e-Commerce platform and experience available. Our partnership with Redstage will enable merchants to realize untapped sources of revenue and empower their customers to find the products they want with ease using their own language,” said Ofer Alt, CEO of Celebros. “As a Magento Enterprise Partner, we’re focused on advancing this evolution and partnering with Redstage Networks. This will allow Celebros to rapidly grow and provide the ConversionPro V8 suite of Conversion Technologies to even more users of the Magento platform. The Celebros hosted Software-as-a-Service (SaaS) solution that makes a difference to hundreds of top online-shops globally, dramatically simplifies implementation and lowers the barriers to benefit from the cutting edge search and merchandising capabilities.”

“Site-search technology can affect the majority of a store’s traffic, making a critical impact on the store’s performance,” Roy Rubin, CEO and Founder of Magento said. “Celebros has further created the toolset for our Solution Partners to effectively integrate site-search with merchandizing, navigation, reviews, ratings, and other compelling content into a unique shopping experience.”

About Redstage Networks
Redstage Networks, a leading eCommerce solutions agency, specializes in working with the Magento eCommerce platform. They are a firm that operates by accomplished business and marketing professionals and backed by a team of creative and computer science gurus. Their passion is for their eCommerce sites to look beautiful and function flawlessly but also have exceptional conversion rates. Redstage Networks is truly enthusiastic about what they accomplish every day, and they enjoy working with clients that demand excellence and are equally passionate about their business. http://www.redstagenetworks.com

About Magento
Magento is the fastest growing eCommerce platform with over 225 solution providers, 100,000 merchants and brands worldwide and a host of Industry Partners that create applications and extensions for the Magento platform. Magento is a feature-rich, professional Open Source eCommerce platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Based in Los Angeles, Magento is a fast-paced, entrepreneurial organization dedicated to the mission of enabling the eCommerce ecosystem. http://www.magentocommerce.com

About Celebros
Celebros, Inc. is the global leader in e-Commerce site-search, merchandizing and conversion technologies for online retailers. Celebros revolutionized e-Commerce by creating intelligent, concept-based search for online retailers. Since that time, Celebros has emerged as the industry leader in conversion technologies, developing a patented cutting edge search solution that employs the most advanced Natural Language Processing (NLP) technology available. Celebros is the only provider of conversion technologies that is available in seven languages. Celebros customers include over 400 e-Commerce retailers and merchants in eleven countries, including the United States, Europe and Asia. A number of these are among Internet Retailer’s Top 100/500 companies. The privately held Celebros is headquartered in northern New Jersey, with offices in California, Israel, London, Munich and Paris. For more information, please visit http://www.celebros.com, follow Celebros on Twitter athttp://twitter.com/celebrossearch or “Like Us” on Facebook athttp://www.facebook.com/pages/Celebros/216298918455932

We released the new Celebros Conversion Technologies video

May 24, 2012

After endless hours of research, writing, screening, voice overs, sketches, cat fights and a whole lot of love we are happy to announce that the all new Celebros Conversion Technologies video is live and ready for screening.

Place your favorite bag of popcorn in the nuker, sit back and enjoy the flick!

Oh yeah, share it!

Celebros and Orange Collar Media Partner, Delivering Higher Conversion Rates to Magento E-Commerce Sites

May 22, 2012

Celebros Inc., the global leader in site search, navigation, merchandizing and conversion technologies, announced that it has entered into a strategic partnership with Orange Collar Media, a Magento Gold Partner and Site Integrator to provide the ConversionPro V8 suite of Conversion Technologies to their Magento Enterprise clients helping to dramatically increase conversion rates by 300-800% while providing a boost to the overall shopping experience.

Orange Collar Media, a Denver based Magento Gold partner, is composed of brilliant creative and impressive technical minds that build and design e-Commerce websites delivering outstanding solutions that are sensible and that drive profit.

“We don’t just build websites, we build User Experiences that generate revenue and streamline business operations,” said Shane Blandford, CEO of Orange Collar Media. “Orange Collar Media is excited about our partnership with Celebros. By partnering with Celebros it brings a new level of semantic site search and dynamic marketing abilities to our clients that ultimately will lead to higher conversion rates. The ConversionPro V8 product is exactly the type of product that our clients have been looking for that brings together Semantic Site Search, Navigation, Merchandizing and Analytics in one seamless product.”

“Magento has fundamentally changed the e-Commerce platform game by rapidly growing an active community of Solution Partners, developers and site integrators such as Orange Collar Media. It has really opened the door for broader innovation by merchants who had previously been priced out of the cutting edge of eCommerce,” said Ofer Alt, CEO of Celebros. “As a Magento Enterprise Partner, we’re focused on advancing this encouraging evolution and partnering with Orange Collar Media. This will allow Celebros to rapidly grow and provide the ConversionPro V8 suite of Conversion Technologies to even more users of the Magento platform. The Celebros hosted Software-as-a-Service (SaaS) solution that makes a difference to hundreds of top online-shops globally, dramatically simplifies implementation and lowers the barriers to benefit from the cutting edge search and merchandising capabilities.”

“Site-search technology can affect the majority of a store’s traffic, making a critical impact on the store’s performance,” Roy Rubin, CEO and Founder of Magento said. “Celebros has further created the toolset for our Solution Partners to effectively integrate site-search with merchandizing, navigation, reviews, ratings, and other compelling content into a unique shopping experience.”

About Orange Collar Media
Orange Collar Media, a Magento Gold partner, builds and designs websites to inform, advise and grow brands. Based in Denver, they focus on completing projects on time with excellence and exceeding their clients’ expectations. Working with Orange Collar Media means that you have made an investment. You will have something that will truly help your business succeed. http://www.orangecollarmedia.com

About Magento
Magento is the fastest growing eCommerce platform with over 225 solution providers, 100,000 merchants and brands worldwide and a host of Industry Partners that create applications and extensions for the Magento platform. Magento is a feature-rich, professional Open Source eCommerce platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Based in Los Angeles, Magento is a fast-paced, entrepreneurial organization dedicated to the mission of enabling the eCommerce ecosystem. http://www.magentocommerce.com

About Celebros
Celebros, Inc. is the global leader in e-Commerce site-search, merchandizing and conversion technologies for online retailers. Celebros revolutionized e-Commerce by creating intelligent, concept-based search for online retailers. Since that time, Celebros has emerged as the industry leader in conversion technologies, developing a patented cutting edge search solution that employs the most advanced Natural Language Processing (NLP) technology available. Celebros is the only provider of conversion technologies that is available in seven languages. Celebros customers include over 400 e-Commerce retailers and merchants in eleven countries, including the United States, Europe and Asia. A number of these are among Internet Retailer’s Top 100/500 companies. The privately held Celebros is headquartered in northern New Jersey, with offices in California, Israel, London, Munich and Paris. For more information, please visit http://www.celebros.com, follow Celebros on Twitter athttps://twitter.com/celebrossearch or “Like Us” on Facebook athttp://www.facebook.com/pages/Celebros/216298918455932

Empower Your Customers’ Online Shopping Experience with Guided Navigation

April 9, 2012

by Ofer Alt, CEO

 

For the most part, e-retailers devote an enormous amount of resources into building their site, making it inviting exciting and interesting. That’s all well and good – but are they giving equal time to search and navigation?  Are they giving their potential customers the right tools to find the products they came to buy?

A great looking site – your storefront —  is important for bringing in  the curious, potential customer.  Converting that curious shopper into a paying customer is, of course, your desired goal.  Having a powerful, intelligent site search feature is a key component for any online shop. We know th­­­­­at customers who use site search are responsible for upwards of 55% of an online shop’s total revenue.

Still, there’s a way to enhance that site search experience and give customers an even more powerful shopping experience.  ConversionPro V8’s Guided Navigation feature empowers shoppers by narrowing their search, making your site easy to navigate.  Customers will find exactly what they’re looking for with minimal effort and the most positive results — in the shortest possible time.

Exactly how does this work?  Most people begin a search with vague and non-specific terms and get frustrated with either a lack of specific results or too many returned results.  What they’re missing is the product’s attributes, which, had they input them into the search, would yield better results.  For example, someone searching for a “little black dress” may get too many results become overwhelmed and leave the site.  They didn’t narrow their search because they didn’t dig down deep enough.

What guided navigation does is provide that drop down list of attributes, or facets, for that search and narrows down the choices to a simple click.  Going back to the “little black dress,” the choices could be narrowed by dress length, size, price, manufacturer, fabric, style, etc.  Guided navigation is especially powerful for sites that carry large inventories with a broad range of features, like tools or medical supplies.

So guide your shoppers with ConversionPro V8’s Guided Navigation and give your customers the easiest, most powerful online shopping experience available.  You’ll see your e-shop benefit from impressive conversion rates and increased revenue.


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