Archive for the ‘SEO’ Category

Celebros successfully completes full extension and code review with the Magento ECG group

September 27, 2012

Magento Expert Consulting Group’s rigorous review process cements Celebros’ position as the industry leader in site search, merchandizing and navigation conversion technologies.

Celebros, Inc., the leading provider of site search, merchandizing and conversion technologies for online retailers, announced today that it has successfully completed a rigorous full Magento extension and full code review by ECG, Magento’s highly respected Expert Consulting Group.

A successful ECG review is the result of a rigorous audit process that demonstrates how the Celebros technology has attained the highest level of code design, product reliability and durability. Magento ECG review also ensures that Celebros conversion technologies conform to stringent code standards and offer customers a single, seamless service for their Magento code.

“Magento is the fastest growing eCommerce platform in the world,” said Jeffrey Tower, USA General Manager for Celebros. “Magento’s ECG successful review represents yet another big step forward in Celebros’ efforts to equip Magento (online) retailers with the best possible site search and conversion technologies tools.”

Since 2000, Celebros has transformed eCommerce with intelligent, concept-based semantic site search for online stores. Leveraging the most advanced Natural Language Processing (NLP) technology, Celebros’ new ConversionPro V8 equip e-commerce merchants with the needed tools to generate additional revenue by converting more site visitors into satisfied customers.

Currently, Celebros technology plays an important role in the success of more than 1,200 eCommerce sites headquartered around the world. Celebros clients include InternetRetailer Top 100/500 companies from a range of industry segments, revenue and catalog sizes – many of which directly benefit from Celebros’ close and ongoing partnership with Magento.

Tower added, “Going forward, we anticipate Celebros’ relationship with Magento to grow and create additional opportunities for both companies.  As online retailing continues to evolve, we look forward to helping Magento clients and other eCommerce companies achieve significant sales growth through the deployment of conversion-focused site solutions.”

Why Using Semantic Site Search Technologies vs. Text Technologies will boost your Ecommerce Conversions

June 20, 2012

It is a fact that online consumers are sometimes busy and are eager to complete the online checkout procedures easily and quickly. Lots of online dealers think that once they’ve gotten the shoppers to the point of sale, their job is already complete and conversions will automatically take place. However, this is not the case.   Abandoned shopping carts can happen for various reasons and in certain cases, it’s the checkout page that’s the problem. Improving the functionality and look of your website can make a significant difference in your conversion rates.

If you have an online store, then you will of course want to get the best possible returns from your investment. There are several ways out there that you can use to make your ecommerce site stand out from the rest and obtain better conversion rates and sales. One way to do this is by benefiting from the site search feature of Celebros ConversionPro V8. Using the 250 Natural Language Processing algorithms, the ConversionPro V8 distinguishes which word in the question is a personal term, a product or expression associated to its price.

The site search features performs as a channel between the shop’s catalog and the natural language of the customer, bringing consumers to the particular products they want through employing their own distinctive search terms. Semantic site search can definitely provide a significant advantage for your business as it is designed to give users an incomparable search experience. This tool gives highly accurate results which are organized categorically and improves your chances of increasing your conversion rates.

While text based site search often does not provide users the kind of results they want, semantic site search definitely offers a uniquely more accurate experience. Whenever users submit a search query to semantic site search, it is returned highly accurate and this has the result of providing users extremely relevant content, assuring that they will not only find what they are searching for, but also learn other significant content.

As you can see, using a tool like this can prove to be very valuable for your business, especially if you are just starting out. Through making use of a highly functional, fast and accurate site search solution, you will not only be able to increase your conversion rates, but you’ll also gain more customers that will patronize your business. Celebros site search is an in-memory solution which has the sites results indexed as well as pre-loaded into the memory. It is also guaranteed to be the fastest for returning relevant search results, which will of course benefit your business a lot. Using this tool will allow your customers to convert on your website by finding their desired products using their distinctive shopping terms and language.

Remember that shoppers use search engines to hunt for services, information and products that they are interested in. A website that uses good tools to increase their conversion rates will definitely achieve success and get the results that they want for their business.

How (Real Time) Analytics Can Help Predict Customer Behavior

March 27, 2012

by Ofer Alt, CEO Celebros.com

Many e-retailers rely on analytics to monitor customer behavior, evaluate traffic sources and understand which products are selling.    Reports can be generated by Google Analytics, for example, that will provide a good breakdown of what customers are doing when they visit their site.  Valuable information, for sure, but it is all in the past tense. These analytics simply cannot show current activity or fine-tune results, such as identifying where customers are clicking on a given page or what they’re ignoring.

As a result, online retailers can only make changes based on hindsight “reactive”.  While this may help predict some buyer behavior, it is somewhat limiting.  This can also mean lost customers and revenue.

What if you could see what customers were doing on your site, in real time, “predictive”?  And what if you could make meaningful changes, like directing customers to the products you want them to see – or deleting those with lagging sales – while they’re shopping?

You can.  Only Celebros offers a unique “under the hood” look at what’s really happening on your site, while it’s happening.  With our LiveSight Analytics, one of the 13 features included in our ConversionPro V8 Solution, you actually get a real time look at customer behavior.

Here’s how it works:  Using real-time analytics, live Heatmaps and live traffic source tracking, LiveSight converts comprehensive data into visual tools and analyzes visitor behavior and trends while they are on your site.  You see it as a live overlay on your website.

Featured in Mashable’s “Spark of Genius” series, this easy to use technology makes it simple to see exactly how visitors are using and interacting with your site.

By tracking and capturing real time analytics, you’ll be able to make instant changes and updates as needed, because you’ll be able to see how customers are interacting with your site, where they’re clicking, the content they’re searching for, what they’re buying or not buying and why.

Get to know what’s really happening on your site so you can keep it current, relevant and optimized, and tailored to your customers’ buying habits.

Beyond site search

March 21, 2012

by Ofer Alt, CEO Celebros.com

How Celebros is Redefining the World of e-Commerce

    with Conversion Technologies 

In the world of e-commerce, it’s fair to say that all e-retailers share a common goal: To convert browsers into paying customers. While an excellent site search function is key piece of the pie, how a site organizes, catalogs and merchandizes product are crucial ingredients for lowering bounce rates and increasing conversions.

Successful online shops accomplish their conversion goals by making their site easy to search and navigate and by staying relevant with industry trends.

At Celebros, we approach the e-commerce industry from a holistic perspective, with the understanding that no one feature functions in a vacuum.  We provide our customers with an intelligent site search solution, but we know that in order to make that search the best it can be, the site needs good merchandizing information.  Similarly, when analytics are thrown into the mix, the search function becomes that much stronger.  In other words, each component is connected and dependent on the other.

Early on, we recognized that we had an obligation to provide clients with a full spectrum solution.  We saw that when an e-retailer uses different solution providers — ie, one company for site search and merchandizing, another for analytics – the site isn’t optimized because these solutions don’t share a common language.

Our approach: Give our clients the ability to provide the best online shopping experience to their customers, convert browsers into paying customers, and increase revenues.

Celebros responded to the market demand for a one-stop shop solution with a full spectrum of what Celebros calls “Conversion Technologies.”  We took the holistic approach and developed ConversionPro V8, a feature-rich solution that goes beyond site search with 13 conversion technologies, all designed to increase conversions.

Created as the ultimate tool for today’s online merchandising professionals, Conversion Pro V8 boasts easy to use features and applications suitable for any size e-commerce site.  It’s the most powerful and fastest site-search, navigation and merchandizing tool available on the market.

ConversionPro V8’s features include intelligent site search;  auto complete technology; guided navigation; dynamic merchandizing; multi select; virtual categories; gift finder; cross sell and analytics with LiveSights technology.

With ConversionPro V8’s cutting edge conversion technologies, an e-retailer can create a Virtual Category to instantly introduce products as soon as a new trend hits the market or to meet a demand. Creating a Virtual Category is as easy as re-grouping products and creating new points of interest on your site. This feature is unique to Celebros and is not available on any other platform.

Imagine a feature that knows your inventory better than you do! With Cross Sell, e-retailers can expose customers to more products and increase average order size. Like any good salesperson, Cross Sell’s powerful recommendation engine “knows” your inventory and suggests additional items that may be of interest to your customers while they’re shopping.

Another unique feature is LiveSite analytics, which gives a real-time, “under the hood” look at what’s bringing visitors to your site. This also allows merchants to see what those potential customers are doing, why they’re not converting to paying customers, and make adjustments and tweaks as needed.

Successful e-retailers understand that they need a unique edge to stay in the game. Celebros’ conversion technologies continue to give hundreds of online shops that edge with conversion rates that soar 300 to 800 percent.

Join the global Conversion Technologies revolution and go beyond site search.

Best Practices – How to Capitalize on your Long Tail

March 13, 2012

By Ofer Alt, CEO Celebros

 

Retailers are constantly looking for ways to increase revenue on their online shop. One area they simply cannot afford to ignore is known as the “Long Tail,” those less-searched keyword variations, that is too often, a source of missed revenue.

Statistics indicate that popular search terms account for only 30% of overall searches performed on the web, while the remaining 70% of search queries occur within the so-called “Long Tail.”  For some stores, the Long Tail percentage is even more impressive. In fact, one of our customers reported that as much as 91.5% of his site’s revenue was generated by the Long Tail!

Most e-retailers work under the assumption that if they check their Top 50 search terms frequently and make manual adjustments to show relevant search results, they are covered.   However,  what they fail to realize is that even if they did an excellent job ensuring the Top 50 search terms show good results (assuming these don’t change on a daily/weekly basis), they still have theoretically maximized only 5 to 10% of revenue!

How can you maximize profits from your Long Tail? Here are four practical suggestions:

  • Start with an intelligent site search engine, one that understands human language and the semantic function of each word in a search query.   An intelligent search engine will guarantee that relevant results are generated for your Long Tail and more importantly, will recommend a similar item if the brand/category/item is not available.

 

  • Make sure your site has a good catalog classification tool, complete with attribute and synonym management capabilities.  This will increase the chances that your products are included in relevant categories and are easily found.

 

  • Give your site the ability to add new categories according to changing consumer habits and trends without manipulating your catalog’s data. The regrouping of products from different catalog categories supports Long Tail search queries and creates extended merchandizing capabilities with new, relevant points of interest.

 

  • Give your site the ability to quickly and easily optimize your search solution to support your shoppers unique language and constantly evolving vernacular.  This enables even the most eccentric search words to immediately bring up relevant results.

Site-Search for Magento based e-commerce stores from Celebros

November 8, 2011

Site-Search for Magento based e-commerce stores from Celebros

Unlike SQL-based search engines that provide results based on the search term, a concept-based search works based on the product type searched. The basic idea behind conceptual search is to provide the user with fewer, yet more specific results.

 

Most concept-based search solutions use Natural Language Processing algorithms to differentiate between the various components of the search term. To be more precise, these site search solutions can effortlessly identify which part of the search term is a product, an attribute, or a price range.

 

A conceptual search not only displays more accurate results for the product that has been searched for, but also shows results that are closely related to the search query. In the end, shoppers get to see what exactly they were looking for, plus a list of other related products that might draw their attention. So, this type of site-search solution will not only widen the scope of search, but will also improve sales and site traffic by providing accurate results every time.

 

An effective conceptual search solution is the one that is dictionary-based, which means it can efficiently auto-correct spelling mistakes that users are likely to make. Also, there are a few search solutions that recommend synonyms for various products in the site’s catalog, thus enhancing the user experience.

 

Unlike ordinary in-site search solutions that display the “no result page” for an unavailable product search, certain concept-based search solutions display search results of similar products. So, customers will not have the urge to go out of the site when they don’t find the product they were actually seeking.

 

Certain concept-based search solutions can even understand price terms and thereby provide a list of products that fit the shopper’s budget. For instance, customers searching for “size 32 beige pants under $30” will be provided with a complete and more relevant list of all the products under the specified price range.

 

The Salesperson site-search offered by Celebros is the only concept-based site-search solution that has several advantages over its rivals. This in-site search solution brings together all the above mentioned features to help customers navigate through the site quickly and conveniently. It also offers numerous refinement options that will help customers arrive at the right product.

 

Magento Partners with Celebros to Bring Semantic Site-Search to the Magento Platform

Merchants on Magento can now deploy Celebros’ e-commerce site-search geared towards increased Conversion and Revenues, extending the world’s fastest growing open source e-Commerce platform

“Site-search technology can affect the majority of a store’s traffic, making a critical impact on the store’s performance,” Roy Rubin, CEO and Founder of Magento said. “Celebros has further created the toolset for our Solution Partners to effectively integrate site-search with reviews, ratings, and other compelling content into a unique shopping experience.”

 

Better ROI Guaranteed- Pay Attention to What Shoppers Want

September 22, 2008

Okay, so what does my previous post on Google, Sesame Street and diminishing (or adapting) attention spans have to do with eCommerce?

Well, for starters, I’d say Google’s always a relevant topic. Google is interesting and innovative, and it’s always fun to watch what the big G is up to.

And on a practical level, which eTailer doesn’t have an Adwords account? Doesn’t spend resources on SEO techniques to get to the top of Google’s organic listings? Google is infinitely relevant to online retailers.

As for diminishing attention spans, being able to recognize the different ways humans adapt to absorbing and interpreting information is key for retailers who want to succeed.

When building an online store, you have to think about how shoppers think AND act, both in the physical and virtual domain. You can start with self-inquiry. How do I notice an item in a bricks-and-mortar store? What draws my attention? What makes me more likely to buy?

Now, online, how do I recreate that level of interest, interaction and engagement? What more can I give my customers in a virtual world?

Sure in a mall, there’s the risk that shoppers can physically transport themselves from store to store if they don’t find what they want or are unhappy with the service, but this requires some actual effort.

Online it’s super easy to leave a store. Another store is just a click away. There is almost no investment required for an individual to jump from store to store (the person does not have to physically move, does not have to say no to an inquiring salesperson, feel personally bad about not making a purchase, etc.). That’s why you need to keep your online shop interesting, engaging and easy-to-navigate.

Force shoppers to pay attention to your wares by making them easy to find. Allow spontaneous purchases with one-click shopping. Keep your site fresh and relevant. Adjust with the times, seasons and your inventory. Incorporate interactivity into your site.

In short, make your online store the kind of place you’d like to be. Or as the title says, pay attention to what shoppers want.

Selling Virtually Nothing for Literally A Lot

September 8, 2008

How brilliant are the facebook virtual gifts?

Not only do they sell the absolute most random “things”, but they’re all only $1. Who doesn’t think $1’s worth a bit of a laugh at least? It’s the perfect impulse buy.

And apparently, it’s darned lucrative. The gift application is estimated to bring in between $28,500,000 and $43,500,000 in revenues to facebook per year. And since it requires no physical inventory and no actual shipping, it’s pretty much all profit.

But as in any online search and/or shopping scenario, somethings always stay true. As I recently read on CNET News:

“The vast majority of Facebook gifts are bought from the first screen of gifts in the directory–almost 80 percent of the total sales come from the group of the first 20 gifts. This points to the self-reinforcing nature of popularity (the crowdiness of crowds rather than the wisdom of crowds) when popularity data is made public.”

The first sentence is obviously true in any search engine. People tend not to click past the first page of google query results, for example, or purchase items “hidden” further in a store’s online inventory.

Re the attraction of “the crowdiness of crowds” vs. “the wisdom of crowds,” well that’s a philosohpy of its own.

It’s quite likely that facebook virtual gifts do not feature dynamic adjustment to reflect shoppers’ actual purchases. It’s more likely, certainly for the homepage gift offering, that the recommended “product” is one suggested internally by the big brains behind facebook. So this would of course support the crowdiness theory.

On the other hand, google, as far as we know, is more wisdom based, with a fine tuning of display results between links, clicks and relevance.

Either way, it turns out, it’s good to be on top.

The Ultimate Purchase

July 29, 2008

Retailers have websites for numerous reasons.

Some stores exist only online. Others are in addition to their brick-and-mortars parent company.

Online stores, of all types, should ideally be built to sell. Products should be presented clearly, the site should be searchable, checkout should be painless.

The selling of products is a measurable matrix. You can see how many of each product was sold, how much revenue was generated, the conversion rate, average order size. Bottom-line sales, in other words, are easy to assess based on statistics.

But, as all retailers know, there is more to sales than exactly what is sold. Brand awareness, customer experience, the more esoteric dimensions, are also important.

In fact, as it turns out, particularly so in the world of online shopping.

A recent Neilson Online Study found that 80% buy from a store whose site they previously visited. That is a HUGE conversion rate.

The online/offline connection is especially driven by the fact that nowadays, many consumers do initial research on the web. They may ultimately make a purchase in a bricks-and-mortar store, but it is very likely that the final purchase will be based on information gathered online.

So aside from the fact that you want to be straight-up selling online, if you are indeed a multi-channel retailer, you may want to make sure that your web portal is as informative as possible, providing potential customers with all the types of information they desire, prior to making a purchase.

This includes up-to-date inventory, good product descriptions, interactivity and customer feedback functionality.

Your website is at minimal, another face to your business, if not your business in its entirety.

More can sometimes be too much

May 29, 2008

While new features can be fun, sometimes all they do is create clutter. As in the offline world, just because a new gadget’s available, it doesn’t mean you necessarily need it. While many add-on products do indeed increase value to your online store, you have to stay aware of your customers’ basic needs and concerns.

While this multichannel merchant article is not new, I think it is still a valuable read. Basically, online shoppers want to find all the information they are looking for in an easily accessible manner. I found Gripe #3 particularly interesting.

And under other gripes, I was pleased to see something for which we have a solution. As the respondent said, “Another thing that makes me leave a Website is if there is no search box, or if the search box says ‘search for products’. Sometimes I’m trying to find information other than product information…like shipping rates! Again, the search box should be very visible.” Hey, WE know it!


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