Archive for the ‘UI’ Category

How Celebros Beat Google To The Future

March 18, 2012

by Ofer Alt

Earlier today, I noticed a LinkedIn post that read: “Google Gives Search a Refresh.”    Naturally, being an avid user of almost all things Google, I clicked on the link and was somewhat amazed by the article’s title: “With Semantic Search, Google Eyes Competitors.”

Google is, by and large, a text based search engine with semantic search capabilities that delivers rather good results based on keywords entered into the search box.  In an interview with Computerworld, Google Fellow Amit Singhal described how Google “is working to give its search engine a better understanding of the words used in queries.”   He explained that Google’s ability to deliver this experience is just a function of how the search engine understands the question, and also “truly understanding all the data that’s out there. And right now, our understanding is pretty darn limited.”

Singhal continued to describe what he sees as “the next generation of search” based on “how humans understand the world.”  In other words, Google is planning a complete overhaul of its search engine, which will, as Singhal sees it, take them into ‘the future of search.’   As it stands now, he explained, when a user enters a query, “we cross our fingers and hope there’s a Web page out there with the answer.”

Naturally, I thought “Really?  Google??  And then I asked myself this:  Has Google been “misleading” users with false or irrelevant information because of its inability to actually understand the true intent behind the users query?”

Why is it my business to ask this question?

Because site search is my business. And because my company, Celebros, has been providing “the next generation of search” for the past 12 years.

As the recognized global leader in site-search, merchandizing and conversion technologies for online retailers, Celebros owns 2 patents and has built its platform entirely on “semantic search” technologies that are powered by our 250 natural language processing (NLP) smart algorithms patents.

Not only has Celebros beaten Google to “the future” by at least 12 years with the fastest (average response times of 0.05 seconds or less) most powerful semantic conversion technologies engine for e-commerce merchants, our patented technology is available in seven foreign languages!

Yes, I admit that our technologies are used by e-commerce websites across the globe vs. the “traditional” content sites but shouldn’t feeding your browsers relevant and correct results be of top priority, I mean isn’t that what search and service is all about?

Since early 2000, Celebros has been empowering e-commerce merchants around the world with powerful semantic based conversion technologies which allow visitors and customers’ to find the products they want using their own natural language and unique terms, “based on how humans understand the world” to quote Singhal.

In essence, we provide a bridge between human language and the merchants’ product catalog.  At Celebros, we like to say that people are not droids.  There is no one specific way to search.

Let me give you an example.

Suppose you are a consumer in the market for a brand new white Japanese car.  You begin your search like most people, on Google.com.  You type the following query in your natural human language,  “White Japanese Cars.”  But instead of getting relevant, organic results based on your natural query such as Toyota, Nissan, Honda etc. you are shown all kinds of irrelevant links, such as “Why do the Japanese love white cars;” and “Why are so many cars in Japan white?”

This is a perfect example of the error common to text based search, and the way Google currently “services” its customers.

Not convinced? Let me give you another example. Let’s say you are about to get engaged and you are looking for that perfect pink diamond ring you know she loves.  The only problem is that you have a limited budget.  How do you convey your rather simple request on the website in the same way that you would ask a human salesperson?  It’s simple!

With Celebros’ semantic based conversion technologies, a consumer can go to a website and enter into the search bar: “white mens addidas shoes size 13,” and be served with the exact results the customers was expecting.  Now that is relevancy!  No wonder our customers see their average conversions increase 300 – 800%.  Note, we even misspelled the brand name (adidas).

But don’t just take my word for it:  Try it yourself by going to www.roadrunnersports.com and entering the above query.

Celebros has taken this natural semantic language approach and successfully incorporated the technology into 13 different conversion technologies for e-commerce merchants.  Among them are site search, guided navigation, predictive merchandizing, cross-sell and product recommendations, product finders, rich advanced auto-complete, analytics and more.

I could not have said it any better than Dan Olds, analyst at Gabriel Consulting Group.  “By adding semantic algorithms to the process, the results should be more suited to answering the questions people are actually asking, rather than just delivering keyword matches. The process should also reduce user frustration and “search fatigue.”

Olds’ last point is extremely important.   “Reducing user frustration and search fatigue” is something every e-retailer wants to avoid at all costs.

If you look at the analytics chart below, you’ll see how semantic search keeps a customer engaged – in other words – how it reduces frustration and search fatigue.  Specifically, this represents a live customer who used the semantic site search feature on a site that is equipped with Celebros Conversion Pro V8 suite of conversion technologies.

The two sections, “Visits without site search” and “Visits with site search” tell two very different stories. It is obvious to even the novice that the “visits with site search” segment produces a much greater overall user experience by drastically reducing the bounce rate (users leaving the site) and increasing the time spent on the site by a factor of 3.  Also, in this analytics snapshot, the average amount of pages the visitor viewed per visit, jumped from a mere 5.21 to just over 15

I guess all that is left to say to Google at this point is this:

Welcome to the (present) future.

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SkyGeek.com Flys High with the Celebros Conversion Pro V8 Suite of Conversion Technologies

February 18, 2012

Featuring a rich Conversion Technologies Suite for streamlining key search-merchandizing activities

Celebros Inc., the industry leader of site search, merchandizing and Conversion Technologies, announces that SkyGeek.com is live with the Celebros Conversion Pro V8 suite of conversion technologies.

SkyGeek.com, a site that sells aviation parts and accessories for professionals and enthusiasts, is now equipped with Celebros’ most feature rich solution that will simplify daily merchandizing tasks, such as redirecting customers to promotion pages, implementing auto complete or flagging different banners for search queries and much more.

“We welcome SkyGeek.com into the Celebros family,” said Ofer Alt, Celebros CEO. “With hundreds of thousands of items in their catalog and specific parts and components in their online store, Conversion Pro V8 will provide all the necessary features they need to provide the best shopping experience available to their customers.”

With Conversion Pro V8, SkyGeek,com has the most complete range of Celebros solutions, including Site Search, Auto Complete, Self-Service Studio, Machine Learning, Multi Select and Connected Search and Navigation, Feedback, Merchandizing Studio, Cross Sell, Analytics, Seevolution, Mobile, FaceBook and email marketing Search licenses, Navigation solution and Gift Finder amongst others.

With Conversion Pro V8, SkyGeek.com now has the ability to automate and streamline key search-merchandizing activities at top speed, which will improve the site’s effectiveness and free up more time for creative campaigns that ultimately increase sales. To date, Celebros is the only in-memory site-search engine with the record response time of 0.05 seconds or less per query.

“The accuracy of our website is crucial to our business,” said Rob Rose of SkyGeek.com. “Each part we sell has many different pieces of information associated with it and the search results have to be exactly right. The Celebros Conversion Pro V8 suite of conversion technologies includes the personalized concept based Site Search which will help our customers find exactly what they’re looking for using their own unique language and search terms.”

“At SkyGeek, we value personal attention,” added Rose. That’s how we conduct our business and we were also especially impressed with the personal attention from the Celebros team, from their frequent communication with us, to their solutions that are tailored to our newly redesigned site and meet our own unique business needs.”
About SkyGeek.com

SkyGeek.com specializes in all things related to aviation, selling thousands of high quality, FAA approved items including airplane parts and accessories, tools, books, gifts and more for pilots, mechanics, owners and enthusiasts. The family run business was established in 1969 and is housed in a modern, 10,000 square foot hangar facility located next to its own runway at the family’s airport. The SkyGeek family prides itself on having the largest selection at the best prices with outstanding customer service.

About Celebros
Celebros, Inc. is the industry leader of site search, merchandizing and Conversion Technologies for online retailers. Through its intelligent concept-based search, Celebros site-search understands a shopper’s intent and returns relevant and accurate results which translate into increased conversion rates and revenues for online stores. For more information, visit http://www.celebros.com

The DOs and DON’Ts of Ecommerce Graphic Design

March 17, 2010

We found this recent Clickz post by Tim Ash pretty useful where the author explains how looks really can kill… your website, and essentially your business. 

Ash includes helpful tips and a case study emphasizing the importance of graphic design on your ecommerce site and its effects on your customers and their buying potential.  Something as simple as the text format in a headline or a background color choice can completely deter a shopper from becoming a buyer on your site.   

Word to the wise…take note.  Website visuals are powerful and this article should serve you well when debating on which design direction to follow.

Location, location, location!

March 12, 2010

No, we are not talking about real estate, we are talking about the positioning of your search box!  We know we have mentioned this in our past posts before, but this New York Times article echoes volumes the same point…the location of your search box matters…BIG TIME!!

After Facebook changed their search box location from the right side to the top middle of its home page, they saw their search queries jump 10% in February!!

Just goes to show you how a simple page design change can make such a dramatic impact…

1…2…3 = iPad

March 1, 2010

It’s happening!!  As the New York Times has reported today, and as we suspected in a recent post of ours, the iPad has already begun influencing the creation of 3rd version online sites (2nd being dedicated to mobile phones) so as to efficiently accomodate the specialty size and expected wide distribution of the new Apple technology. 

The first to embark on “version # 3” are Condé Nast publications, including Wired, GQ, Vanity Fair, The New Yorker, and Glamour magazine.  These publications are focusing their attention on ecommerce businesses trying to develop enhanced advertising alternatives to encourage iPad ecommerce. 

That was pretty quick!


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