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Celebros and Blue Acorn Partner to Bring Cutting Edge Site Search Conversion Technologies to Magento E-Commerce Stores

June 15, 2012

Celebros Inc., the global leader in site search, navigation, merchandizing and conversion technologies, announced that it has entered into a strategic partnership with Blue Acorn, a Magento Gold Partner and Site Integrator, to provide the ConversionPro V8 suite of Conversion Technologies to their Magento Enterprise clients and community helping to dramatically increase conversion rates while providing a boost to the overall shopping experience.

Blue Acorn is an award-winning, full service eCommerce agency helping retailers and brands achieve eCommerce growth through a build – attract – optimize approach.

In addition to taking home the award for “Most Innovative Magento Site of 2011” (Reed & Barton) at Magento Inc.’s 2nd Annual Imagine Conference, Blue Acorn also received recognition and an award for being a Fast & Emerging Partner from Magento, Inc.

The 2011 Fast & Emerging Partner award was presented to companies who showed remarkable year to year growth in 2011—a result of their dedication to the development of their Magento Enterprise practice, excellence in Magento Enterprise implementations and their potential as rising stars of the solution partner network.

“As the landscape of eCommerce continues to grow and mature, we are always looking to provide our clients with the best services and partnerships to stay ahead of the curve,”
said Jake Phillips, Client Services Consultant of Blue Acorn. “In building strong partnerships with industry veterans like Celebros, we can help our clients accelerate their eCommerce success by leveraging the innovative semantic search, navigation, and merchandising technologies within Conversion ProV8 suite of Conversion Technologies. As we continue to seek sophisticated approaches to improving conversions, our relationship with Celebros allows us to seamlessly integrate these solutions into our clients’ eCommerce sites more efficiently than ever.”

“Magento has provided the tools to developers and strategic industry partners to build the best e-Commerce platform and experience available. Our partnership with Blue Acorn will enable merchants to realize untapped sources of revenue and empower their customers to find the products they want with ease using their own language,” said Ofer Alt, CEO of Celebros. “They have two members of Magento Inc.’s Developer Certification Advisory Board and five Magento Certified Plus Developers. It will enable Blue Acorn to continue to be able to find and create dependable solutions for their Magento eCommerce sites and be able to provide results that work as expected.”

“As a Magento Enterprise Partner, we’re focused on advancing this evolution and partnering with Blue Acorn. This will allow Celebros to rapidly grow and provide the ConversionPro V8 suite of Conversion Technologies to even more users of the Magento platform. The Celebros hosted Software-as-a-Service (SaaS) solution that makes a difference to hundreds of top online-shops globally, dramatically simplifies implementation and lowers the barriers to benefit from the cutting edge search and merchandising capabilities.”

“Site-search technology can affect the majority of a store’s traffic, making a critical impact on the store’s performance,” Roy Rubin, CEO and Founder of Magento said. “Celebros has further created the toolset for our Solution Partners to effectively integrate site-search with merchandizing, navigation, reviews, ratings, and other compelling content into a unique shopping experience.”

About Blue Acorn:
Blue Acorn, is an award-winning, full service eCommerce agency and a Magento Gold Partner. They drive eCommerce growth for retailers and brands through a build – attract – optimize approach. This comprehensive approach to eCommerce is a reflection of their commitment to building long-term relationships with their clients, and it promotes their goal of delivering intelligent eCommerce solutions that are rooted in data and driven by their best-in-class design, development, and marketing capabilities.
http://www.blueacorn.com

About Magento:
Magento is the fastest growing eCommerce platform with over 225 solution providers, 100,000 merchants and brands worldwide and a host of Industry Partners that create applications and extensions for the Magento platform. Magento is a feature-rich, professional Open Source eCommerce platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Based in Los Angeles, Magento is a fast-paced, entrepreneurial organization dedicated to the mission of enabling the eCommerce ecosystem.
http://www.magentocommerce.com

About Celebros:
Celebros, Inc. is the global leader in e-Commerce site-search, merchandizing and conversion technologies for online retailers. Celebros revolutionized e-Commerce by creating intelligent, concept-based search for online retailers. Since that time, Celebros has emerged as the industry leader in conversion technologies, developing a patented cutting edge search solution that employs the most advanced Natural Language Processing (NLP) technology available. Celebros is the only provider of conversion technologies that is available in seven languages. Celebros customers include over 400 e-Commerce retailers and merchants in eleven countries, including the United States, Europe and Asia. A number of these are among Internet Retailer’s Top 100/500 companies. The privately held Celebros is headquartered in northern New Jersey, with offices in California, Israel, London, Munich and Paris.
For more information, please visit http://www.celebros.com, follow Celebros on Twitter athttp://twitter.com/celebrossearch or “Like Us” on Facebook at http://www.facebook.com/pages/Celebros/216298918455932

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Making Connections at the IRCE 2012

June 14, 2012

Last week the Internet Retailer Conference and Exhibition (IRCE 2012) was held in Chicago and attracted the largest number of attendees at more than 8,000 executives.  This show is the world’s largest e-commerce event where retailers gathered from around the world including the United States, Brazil, Australia, Europe and many more countries.

It was a 4-day event where top level e-retailing executives and their teams gathered to learn the latest practices and tools for connecting with the 21st Century consumer. They

focused on how social media, mobile commerce, e-marketing, web merchandizing improve back-end operations, boost conversions, generate revenue and much more.

This show created a great opportunity to connect with our current partners and customers. We closed new business and established solid, new relationships with

e-retailers that will benefit from Celebros e-Commerce site-search, merchandizing and conversion technologies (available in 7 languages).

Celebros had a big presence at the show with a newly designed 200 square foot booth to showcase our cutting-edge conversion technologies.  This is the first event that we were able to present the new ConversionProV8 suite of Conversion Technologies.  There was an overwhelming response not only from our partners and the attendees but also from our competition.  Conversion ProV8 suite of Conversion Technologies is the ultimate solution for action rich features which dramatically increases conversion rates while providing a boost to the overall shopping experience by 300 – 800% and improving the bottom line.

For more information, please visit www.celebros.com, follow Celebros on Twitter at http://twitter.com/celebrossearch or “Like Us” on Facebook at http://www.facebook.com/pages/Celebros/216298918455932

Celebros to Exhibit at the 2012 Imagine E-Commerce Conference in Las Vegas

April 12, 2012

Celebros Inc., the global industry leader of site search, merchandizing and conversion technologies for online retailers, and the first site-search partner for the e-commerce giant Magento, will be exhibiting at Magento’s imagine eCommerce Worldwide Conference 2012 later this month in Las Vegas.

The three day international conference which has been dubbed as the “Super Bowl of E-Commerce” which takes place April 23 -25 at the M Resort Hotel in Las Vegas, provides Celebros with a unique opportunity to showcase its latest suite of Conversion Technologies to thousands of e-commerce retailers and Magento partners from the United States and around the world. Celebros is an event Silver Sponsor.

“As a Magento Enterprise Partner, we are committed to continue our focus on advancing e-commerce solutions for Magento stores,” said Ofer Alt, Celebros CEO. “We look forward to exhibiting our most powerful suite of conversion technologies, “ConversionPro V8”, at one of the most important e-commerce events in the world.”

Celebros and Magento, the global open source e-Commerce platform provider, formed a partnership last year to bring Celebros site search and merchandizing capabilities to the Magento Enterprise customer base. Celebros’ conversion technologies have already been integrated on numerous Magento based websites across the globe.

Celebros continues to shake up the e-commerce industry’s “status quo” with its innovative conversion technologies, designed to be the ultimate solution for today’s online marketing professionals.
Celebros’ ConversionPro V8 goes beyond site search with a feature rich suite of 13 conversion enhancing tools, including Guided Navigation, Auto Complete, Dynamic Merchandizing, Multi Select, Virtual Categories, Gift Finder, Cross Sell and LiveSight Analytics, designed to increase revenue and conversion rates.

Visit Celebros at the 2012 imagine eCommerce Conference at the M Resort in Las Vegas. Experience the e-commerce revolution and find out how hundreds of Celebros customers are boosting their conversions by 300 – 800 percent.

How Conversion Technologies Company Celebros, Creates Innovative Solutions for E-Commerce

March 6, 2012

By Ofer Alt, CEO

E-retailers spend a large part of their day giving customers the best online shopping experience — optimizing store performance, monitoring queries and clicks, maintaining their catalog – while trying to reduce “user abandonment.”  They also spend a significant amount of money to drive traffic to their site either using SEO or SEM, but fall short in converting the traffic once it gets to their site.   Celebros address this challenge with its latest and most innovative suite of conversion technologies specifically geared to helping e-retailers maximize the return on this investment by increasing their conversions.

Designed as the ultimate tool for today’s online merchandising professionals, Conversion Pro V8 boasts easy to use features and applications suitable for any size e-commerce site.   It is the most powerful and fastest site-search, navigation and merchandizing tool on the market.

Since our company was founded in 2000, our mission and focus has always been to help our clients achieve their goals.  We tailor all of our unique solutions to meet our clients individual needs, developing the most innovative solutions available based on their feedback.

The big idea:  Concept Based Technologies

In the past 12 years, Celebros has revolutionized e-commerce by creating intelligent, concept-based search solutions for online stores.  Since that time, Celebros has emerged as the industry leader in site-search, navigation and merchandizing conversion technologies, developing cutting edge solutions that employs the most advanced Natural Language Processing (NLP) technology available.

Our company prides itself as being 100% retail focused.  Our conversion technologies allow online merchants of all sizes to have the effective tools they’ll need to convert visitors and browsers into paying customers, with results they will see immediately.  Conversion Pro V8 is designed as a full package for site search, dynamic navigation and merchandizing excellence along with accompanying features such as reports and analytics.

Among Conversion Pro V8’s powerful features is the flexibility to instantly create, monitor and update dynamic campaigns, based on active data taken from a shopper’s current choices and habits.  Think of it as having a live salesperson on the floor of your virtual shop.

The system combines that important user action-based information, including top queries and fallbacks, with streamlined, proactive merchandising features to create instant campaigns, tweak shoppers top queries, add synonyms, create virtual categories and manage refinement display.

User Friendly

Perhaps the most exciting feature in Conversion Pro V8 is the ability to create Virtual Categories™ on the go.  The reason it’s so exciting is because now merchants have the ability to bypass the hassle of making online hard-code changes to shop categories and catalogs while going directly to market with the desired changes.

Using cutting-edge conversion technologies, we created Conversion Pro V8 with the “best of breed” concept-based semantic technologies.  This simplifies those daily search and merchandizing tasks every retailer faces.   This new version allows an e-retailer to convert visitors that traditionally were falling by the sideways of the “Long-Tail” – where most revenues are.

Warp Speed, Bulls Eye Accuracy

Hundreds of online retailers around the world who employ Celebros conversion technologies understand the Celebros difference.  They understand that in addition to relevancy and accuracy, performance can make or break a solution.  To date, Celebros is the only in-memory site-search engine with the record response time of 0.05 seconds per query or less.  That’s because search results are indexed and pre-loaded into the system’s memory storage, making it the quickest for returning relevant and accurate search results each and every time.

Measurable Value, Better ROI

Another thing that sets us apart is our measurable value.  Celebros customers see immediate and dramatic results after going live with our solutions.  One client recently reported an immediate increase in conversions with the implementation of Conversion Pro V8.  This contributed to 37% of revenues, with a conversion rate of 8.08% – more than four times their previous rate of 1.75% without Conversion Pro V8.  Their Per Visit Value increased from $1.41  to  $7.37, and their Average Order Value (AOV) increase of 13%, from $80.70  to  $91.21.  Stickiness of the site tripled, with a pages per visit increase from five pages per visit to 15.   The average time on site more than tripled and their bounce rate was reduced to just over 2% from nearly 49%.

The bottom line is this:  With Celebros Pro V8, we continue to offer clients an industry-breaking technology that is shattering the E-commerce status-quo. Celebros conversion technologies empower our clients by giving them a unique edge,  the capabilities to intelligently convert visitors and browsers into paying customers — something every online merchant wants.

CELEBROS ANNOUNCES STRATEGIC PARTNERSHIP WITH SEEVOLUTION

December 21, 2011

Real Time Monitoring of Shopping Behavior with Tracking, Analytics and Heatmaps Help E-retailers Realize Greater Conversion

Celebros Inc., the industry leader in e-commerce site search and merchandizing, announced that it has entered into a strategic partnership with SeeVolution Inc.,  a California based company that provides real-time analytics for web sites and web applications.   

“We are pleased to welcome SeeVolution into the Celebros family,” said Ofer Alt, Celebros CEO.  “Seevolution’s powerful technology will be integrated as a standard feature for all of Celebros’ Conversion Pro V8 customers, giving our clients the ability to monitor customer behavior, in real time, with an “under the hood” look at shopper behavior.   Armed with this valuable  information, our clients will be able to keep their site current, relevant, optimized and offer their customers the best post-search experience possible.”

Using real-time analytics, live heatmaps and live traffic source tracking, SeeVolution converts aggregated data into visual tools and, analyzes visitor behavior and trends.  By tracking and capturing this information, online merchants are now able to visually see how customers actually search their sites and make changes and updates as needed in an easy to use format.

For example, Seevolution’s featured X-Ray Heatmap technology displays user live clicks and mouse movements, and follows live traffic sources through transparent overlays of a website.

“This technology works hand in glove with the Celebros Salesperson solution,” Alt explained.  “Seevolution empowers e-retailers to see how visitors use their site – where people are clicking, depth of scrolling, what links brought them to the site, what they are paying attention to or what they are ignoring, valuable information for any online retailer.”

Celebros recently introduced their new industry breaking Salesperson Conversion ProV8, designed for site search, dynamic navigation and merchandizing excellence. Key expert capabilities include the flexibility to instantly create, monitor and update dynamic campaigns during every step of the process using active intelligence taken from the shopper’s current actions and search habits. It’s just like having a live salesperson on the floor.

Providing this additional layer of analytics will empower Celebros clients to keep their sites optimized and ultimately realize greater conversions.

 

Seevolution  Inc. provides heatmaps and real-time analytics solutions with a behavioral analytics and monitoring tool that allows users to track activity and mouse clicks in real-time,  and see a live traffic feed that lays over the page users are tracking. The company was founded in 2010 and is based in Encino, California.

Celebros Inc. develops and sells integrated e-commerce search solutions designed to meet the needs of online retailer and is the industry leader. Its intelligent concept-based, Celebros Site-Search understands a shopper’s intent and returns relevant and accurate results every time — on the first page.  This translates into increased Conversion Rates and revenue for online stores.  Celebros is a Magento Enterprise Partner, and provides its Celebros Salesperson site-search and merchandising platform to Magento Enterprise and Magento Community customers as well as Magento Solution Partners.

Celebros has offices in New Jersey, Carpinteria, London, Hamburg, Munich, and Roissy CDG cédex, with an R&D center in Tel Aviv. For more information, visit http://www.celebros.com, or watch the Celebros YouTube Channels at http://www.youtube.com/CelebrosInc and http://www.youtube.com/ConceptSearch.

“Breakneck Speed, User Friendly, Measurable Value” A First Look at Celebros Salesperson v8 suite

November 19, 2011

 

“Breakneck Speed, User Friendly, Measurable Value”

A First Look at Celebros Salesperson v8 suite

“We keep listening to our clients,” explains Celebros CEO Ofer Alt.  “It is our mission to tailor all of our solutions to meet the needs of our clients, and we develop the most innovative solutions available for e-retailers based on that feedback.”   Specifically, Alt is talking about the company’s latest innovation, Celebros Salesperson v8, currently the most powerful site-search and navigation tool on the market. Designed as the ultimate tool for today’s online merchandising professionals, it boasts easy to use features and applications suitable for any size e-commerce site.

Shop till you don’t drop:  Retail Focused

Priding itself as being 100% retail focused, Celebros Salesperson V8 Suite is designed for site search, dynamic navigation and merchandizing excellence. “The v8 (suite) allows online merchants of all sizes to have the effective tools they’ll need to convert visitors and browsers into paying customers, with  results they will see immediately,” Alt explains.

Among v8’s powerful features is the flexibility to instantly create, monitor and update dynamic campaigns.  This is based on active data taken from a shopper’s current choices and search habits.  “Think of it as having a live salesperson on the floor,” says Alt.

The system combines that important user action-based information, including top queries and fallbacks, with streamlined, proactive merchandising features to create instant campaigns, tweak shoppers top queries, add synonyms, create virtual categories and manage refinement display all from one friendly web based tool.

“Perhaps the two most exciting features in the v8 Suite is the ability to create virtual categories™ on the go, allowing merchants to bypass both the time and hassle of making online hard-code changes to shop categories and catalogs while going directly to market with the desired changes and our new technology that allows the merchant to have actual “x-ray” vision of live onsite customer behavior and interaction both in the form of heat-maps – showing where customers are clicking and how they interact with the website and detailing actual live on-the-go clicks/visits down to the page level and detailed analytic reports for each and every page which includes referrals, entry and exit points, time on page, conversions and much much more” Alt explained

Retailers spend a large part of their day giving customers the best online shopping experience — optimizing store performance, monitoring queries and clicks, maintaining their catalog – while trying to reduce “user abandonment.”  Using cutting-edge conversion technologies, Celebros created the new industry revolutionizing v8 Salesperson Suite along with the best of breed Concept-based Semantic site-search, thus simplifying the daily search and merchandizing tasks every retailer faces.

The big idea:  Concept Based Search

Using cutting-edge conversion technologies, Celebros created Salesperson v8 with the “best of breed” concept-based semantic site-search.  This simplifies those daily search and merchandizing tasks every retailer faces.   This new v8 version allows an e-retailer to convert visitors that traditionally were falling by the sideways of the “Long-Tail” – where most revenues are.

For example, explains Alt, knowing your customers means understanding their language. In order to ensure that they get the most relevant products with each search, your synonyms and misspellings have to be covered.  Additionally, having the site understand your customers typing vernacular or colloquial speech can often be the tipping point between leaving your shop or proceeding to the check out point with a cart full of goods. In v8, the Shop Dictionary Tool allows you to easily match unique or often misspelled search terms with known correctly spelled words the system used to tag your catalog.

Warp Speed, Bulls Eye Accuracy

Hundreds of online retailers around the world who use Celebros site-search understand the Celebros difference.  They know that in addition to  relevancy and accuracy, performance can make or break a site-search solution.  To date, Celebros is the only in-memory site-search engine with the record response time of 0.05 seconds per query.  Because search results are indexed and pre-loaded into the system’s memory storage, making it the quickest for returning relevant and accurate search results each and every time.

At a recent demo of the product, viewers were impressed.  “Savvy clients with high merchandizing awareness that started working with v8 were hooked on the product in a matter of minutes,” Alt says.  “We already have several clients lined up for to use it.”

Measurable Value,  Better ROI

Most retailers spend a significant amount of money to bring traffic to their site wither using SEO or SEM, but fall short in converting the traffic once it gets to their site. Celebros addresses this challenge and helps retailers maximize the return on this investment.

“Celebros brings outstanding value to customers who see results immediately after going live with our system solutions,” Alt continues.  The results are dramatic.  One Magento store client that recently went live with Celebros site-search experienced an increase in site-search traffic which contributed to 37% of revenues, with a conversion rate of 8.08% .  That’s more than four times their previous rate of 1.75% with regular navigation.   Per Visit Value increased from $1.41  to  $7.37, with an Average Order Value (AOV) increase of 13%, from $80.70  to $91.21.  Stickiness of the site tripled, with a pages per visit increase from five pages per visit to over 15.   The average time on site more than tripled and their bounce rate was reduced to just over 2% from nearly 49%.

With v8, Celebros continues to offer the industry-breaking technology that is shattering the E-commerce status-quo.  “We empower our clients with a unique edge,” Alt says. “Now online merchants of all sizes will have the capabilities to intelligently convert visitors and browsers into paying customers, something every online merchant wants.”

To see how v8 can revolutionize your site, and to learn more about the see how this innovative tool is shattering the e-commerce site search status quo.  Contact us at sales@celebros.com for a free demo!

UI: you, me, and web usability

July 10, 2011

UI…In addition to the importance of a good site-search to properly read the queries of customers and display the relevant products, the presentation of these products is also extremely valuable. Consumers don’t want to spend time navigating a site. They just want to buy what they’re looking for. When they don’t find what they want, they leave. So, do I dare ask, how do you get them to stay? We have been consistently stressing the importance and positive effect of site-search, and it’s merchandising tool counterparts. However, if a shopper can’t easily locate the search box, or simply cannot stand the site of your homepage, I’m sorry to say, but your site-search is as good as useless.

A successful UI is a dual combination of reliable functionally and aesthetic visibility. The less your shoppers have to think about their clicking action, the better. They should not be expected to spend huge chunks of time trying to navigate their way around your site. Life is hard enough already. So, what can be done to cut their time down?

Site-Search QuickView: click to zoom

Quick view: Exactly as the name implies…give your customers a quick view of the products they are seeking. A hover with the mouse over a desired product and a quick mini window automatically presents your customers with detailed product info. No more schlepping to a separate product page, no more waiting… just straight to checkout.

AutoComplete: Complete your customers’ queries so they don’t have to!

Search as you type. Instant Site-Search. Instant Shopping!

Site-search AutoComplete - click to zoom

Shoppers just start typing in the search box and a pop up list of frequent queries and suggested products from the store product catalogue appears. Great eye candy!

Placement: It matters! Trust us. Eyes wander and react in different ways to different stimuli. When discussing ecommerce, the question becomes to where do eyes wander on a screen and to what degree can they be stimulated? Thanks to a recent German usability blog posting, we learn that a recommendation tool, such as Cross-Sell, is most effectively located on the right hand side of the product page, enabling optimum eye stimulation (and eventually, human purchasing potential).

These are just to name a few. As a retailer, do you want to be responsible for the disappointment of some mother who spent hours without success trying to navigate herself around your site to find a driving hamster for her 6 year old son for Christmas? Of course not. So evaluate your UI and see what design improvements can be made and/or optimization tools can be added.


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