Posts Tagged ‘site search’

Five Steps to Internal Search Analytics Nirvana

August 22, 2012

Five Steps to Internal Search Analytics Nirvana

 

# 1: Understand Site Search Usage.

# 2: What are Site Visitors Searching for?

# 3: Measure Internal Site Search Quality.

#4: Three Words: Categories, Attributes, Concepts

# 5: Life Is About Results: Measure Outcomes and Monetize Analytics

I borrowed these 5 bullet points (with a little tweak) and the great title from a blog on Google analytics and you can see the original article here. Everything else is my interpretation from a Celebros point of view.

Here at Celebros we can help you reach your Nirvana and I wanted to talk about these 5 points in more detail.

In the world of Site Search, Google analytics will tell you how many people are using your search box but our Live Sight Analytics feature incorporated into our ConversionPro V8 suite fills in the blanks. It gives you Live Tracking, real time analytics, and heat map overlays.

I should warn you its highly addictive watching that real time customer interaction as it also gives you information about your whole site design. The heat map overlay gives you as much information as a whole room full of volunteers with cameras strapped to their heads recording where they are looking on the site. Monitor your own interaction and see how you place the mouse pointer in the area you’re reading , you’ll even catch yourself moving it in the same way some people use their finger to trace a long a line of text. That’s what a heat map can show you.

Simply listening to people can be one of the most powerful tools you have to achieving success. Active listening is the art of concentrating your mind to hear everything that’s being said or asked for and not just switching off to prepare your reply after the first few words. Here at Celebros we talk about attending to the Long tail and you may have seen our blog on the subject (it’s still on our web site have a look) that’s active listening at its best and our back office tool gives you the list of all search terms used. Not only that but every term can be reacted upon, you can affect what results are shown and even set up a merchandising campaign from the same page to demonstrate to the customer you heard what they asked for and have personalized their experience. Personal shoppers are a premium item in the bricks and mortar store but standard on a Celebros site.

Measuring the search quality, in fact assessing any changes you make to your site can only truly be seen in one area and that’s the bottom line. At Celebros we believe that in putting a suite of products together under the Conversion Pro V8 banner our greatest testimony comes in sharing your success.

Those three words above apply to the quality of your data and how a bridge is built to bring the whole of your catalogue in front of the customer. Have understandable categories and cover all stock attributes and then link the concept of the search term to your catalogue. At Celebros we do the work and our experts build your solution. The greatest tragedy for any site owner must surely be having a search term met with the answer “zero results found”. Just think what you would do with a sales advisor who goes to the warehouse and can’t find an item that the customer is asking for but you know it’s there. That goes on every day if you have a substandard textual search device.

Finally, in the business world we are all ultimately measured by results, you’re only as good as yesterdays, last weeks, last months, or last year’s figures. The power to react to customer behavior or outside environmental changes instantly mean that as good as your analytics package is, without instant reaction it’s just raw data that ultimately tells you where you failed, or where the missed opportunities were. The Celebros back office gives you the power to turn data into Business Intelligence and Monetize Analytics.

If you want to know more then visit out website www.celebros.com, message me through LinkedIn, email me at nicholasd@celebros.com or give me a call on +44 (0)208-816-8998.

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THE PSYCHOLOGY OF SITE SEARCH

July 15, 2012

THE PSYCHOLOGY OF SITE SEARCH

I write this as somebody who has been involved in e-commerce and specifically site search for a number of years now, but my background was in retail on the front line. I have sat on the fitting stool, stood behind the cash register, done meet and greet at the door, been an overworked assistant store manager then run operations like Best Buy and left the industry as a field based regional executive. So I can offer a personal relevant perspective to those of you who are exploring the online channel.

Your online store may have been up and running for a decent period of time now and yes you are generating sales. Let’s face it you have paid enough to designers, integrators and digital agencies so you know it looks the part. You may also have paid out to those agencies offering to get you traffic, you have been optimized, modified, tagged and analyzed. To quote the Field Of Dreams “if you build it – they will come”, so, you have built it, they have come and yet they are not spending money, they are not converting into paying customers in the same way that somebody who made the effort to visit your bricks and mortar store is.

 

The reason for this is simple, either they found what they wanted but had an objection to buying it, (be it product, service or price ) OR they couldn’t find what they were looking for or even see something they wanted that was on your stock file. And that is OUR problem because that’s what we do. We can serve the customer with search results that are relevant to their enquiry and we can show them additional items that complement the item they are buying to increase your average order size. We can also merchandize your store so that your long tail is being constantly displayed; your best margin products get prominence (because we care for your bottom line) and requests for products your shop doesn’t carry are met with a suitable alternative. To round this off and keep it very simple – we have the best set of tools to enable you to reach record conversion and customer satisfaction numbers.

To put this in a real world perspective let me draw you an analogy:

You have just opened your finest high street flagship store, you have spent a fortune on the building, fixtures and fittings, your buyers have sourced the finest inventory at amazing prices, you have advertised in the national papers on TV and radio. The customers are queuing out the door but when they come in they are just not going to the checkouts. The problem is there is no staff on the floor, or the one staff member there can’t understand what the customer is asking for or is “ignorant” of what’s in stock and when he gets asked he just sulkily says you don’t carry products fitting the customer’s request and all but sends them next door. There is no information about the products anywhere (such as sizes, prices or colors) so nobody can find anything. The windows aren’t dressed so passing traffic won’t enter. There are no floor stacks to act as an impulse purchase, things are priced but the great offers aren’t highlighted and on top of all this the security cameras are off and the managers are in the cafeteria so no one is watching the customer behavior.

 

Now let’s see that scenario with a Celebros team in store:

Customers are met at the door, and politely asked what they are looking for. Then the smart multi-lingual assistant who understands true meaning behind any inquiry (in any language) walks the customer to the correct department, takes them down the right aisle, stops at the correct shelf and points to the most relevant item the customer is most likely to place in their basket. This item comes with all relevant attributes requested by the shopper (color, size, etc.).

On top of this as the customer is being escorted across the store various relevant offers pop up indicating famous brands or popular items in that department, items on sale and a free delivery service. When the item goes in the basket the assistant shows the customer relevant items they might also like, not just batteries or accessories, but items other people have historically bought with the same item.

So now you have a sales floor manager on a one to one basis for every customer, who is also recording what they touched, how long they read the label for, whether they turned it over and read the back, he follows them round the store and notes how long it takes to walk down each aisle, everything they did in fact whilst in the store. Being a gifted floor manager, he remembers this information and will use it for other customers who demonstrate the same behavior.

Sounds better, doesn’t it? This is what Celebros can do for you.

Visit our site for more details on our new ConversionPro V8 suite of conversion technologies including our best of breed award winning Semantic Site Search technology.

 

About The Author- Nick Dryer is the Celebros Sales Manager for all territories other than the Americas. Prior to this position he worked as Customer Relations Manager for companies such as Apple and Mio, after spending over 20 years in the UK Retail sector with companies such as The Link, PC World and Russell and Bromley.

 

 

SLI Systems text site-search vs Celebros Semantic site-search

June 28, 2012

If you have an online store, then you will of course want to get the best possible returns from your investment. There are several ways out there that you can use to make your ecommerce site stand out from the rest and obtain better conversion rates and sales. One way to do this is by benefiting from the site search feature of Celebros ConversionPro V8.   Using the 250 Natural Language Processing algorithms, the semantic site-search found within ConversionPro V8 distinguishes which word in the question is a personal term, a product or expression associated to its price and will allow you to empower your customers to use their own language and search terms.

The site search features performs as a channel between the shop’s catalog and the natural language of the customer, bringing consumers to the particular products they want through employing their own distinctive search terms.   Semantic site search will provide a significant advantage for your business as it is designed to give users an incomparable search experience.   This tool gives highly accurate results which are organized categorically and improves your chances of increasing your conversion rates.

While text based site-search often does not provide users the kind of results they want, semantic site search definitely offers a uniquely more accurate experience. Whenever users submit a search query to semantic site search, it is returned highly accurate and this has the result of providing users extremely relevant content, assuring that they will not only find what they are searching for, but also learn other significant content that is directly relevant to their search and purchasing needs.

There are many text based companies that boast their “site-search” abilities and algorithms such as “Sli-Systems”, “search spring”, “nextopia” and even “Google commerce” but at the end of the day all they are providing is marketing fluff and a nice gift wrapping to a rather simple text matching “site-search” that can not tell the difference between pricing, colors, gender, differentiation or use of the words “over”, “under” in a query.  The use of a text based site search tool is plainly a disservice to your potential customers.

Need an example?

Suppose you are a consumer in the market for a brand new white Japanese car.  You begin your search like most people, on Google.com.  You type the following query in your natural human language,  “White Japanese Cars.”  But instead of getting relevant, organic results based on your natural query such as Toyota, Nissan, Honda etc. you are shown all kinds of irrelevant links, such as “Why do the Japanese love white cars;” and “Why are so many cars in Japan white?”  You have just been exposed to “text” based search which you will get if you use a service such as SLI-systems or other text site search.

Need an example of “semantic site search”?

Not convinced?

With Celebros’ semantic based conversion technologies, a consumer can go to a website and enter into the search bar: “white mens addidas shoes size 13,” and be served with the exact results the customers was expecting.  Now that is relevancy!  No wonder our customers see their average conversions increase 300 – 800%.  Note, we even misspelled the brand name (adidas).

But don’t just take my word for it:  Try it yourself by going to www.roadrunnersports.com and entering the above query.

Celebros has taken this natural semantic language approach and successfully incorporated the technology into 13 different conversion technologies for e-commerce merchants.  Among them are site search, guided navigation, predictive merchandizing, cross-sell and product recommendations, product finders, rich advanced auto-complete, analytics and more.

As you can see, using a tool like the semantic site search can prove to be very valuable for your business, especially if you are just starting out.   Through making use of a highly functional, fast and accurate site search solution, you will not only be able to increase your conversion rates, but you’ll also gain more customers that will patronize your business. Celebros site search is an in-memory solution which has the sites results indexed as well as pre-loaded into the memory. It is also guaranteed to be the fastest for returning relevant search results, which will of course benefit your business a lot. Using this tool will allow your customers to convert on your website by finding their desired products using their distinctive shopping terms and language.

Remember that shoppers use search engines to hunt for services, information and products that they are interested in. A website that uses good tools to increase their conversion rates will definitely achieve success and get the results that they want for their business.

How Celebros Beat Google To The Future

March 18, 2012

by Ofer Alt

Earlier today, I noticed a LinkedIn post that read: “Google Gives Search a Refresh.”    Naturally, being an avid user of almost all things Google, I clicked on the link and was somewhat amazed by the article’s title: “With Semantic Search, Google Eyes Competitors.”

Google is, by and large, a text based search engine with semantic search capabilities that delivers rather good results based on keywords entered into the search box.  In an interview with Computerworld, Google Fellow Amit Singhal described how Google “is working to give its search engine a better understanding of the words used in queries.”   He explained that Google’s ability to deliver this experience is just a function of how the search engine understands the question, and also “truly understanding all the data that’s out there. And right now, our understanding is pretty darn limited.”

Singhal continued to describe what he sees as “the next generation of search” based on “how humans understand the world.”  In other words, Google is planning a complete overhaul of its search engine, which will, as Singhal sees it, take them into ‘the future of search.’   As it stands now, he explained, when a user enters a query, “we cross our fingers and hope there’s a Web page out there with the answer.”

Naturally, I thought “Really?  Google??  And then I asked myself this:  Has Google been “misleading” users with false or irrelevant information because of its inability to actually understand the true intent behind the users query?”

Why is it my business to ask this question?

Because site search is my business. And because my company, Celebros, has been providing “the next generation of search” for the past 12 years.

As the recognized global leader in site-search, merchandizing and conversion technologies for online retailers, Celebros owns 2 patents and has built its platform entirely on “semantic search” technologies that are powered by our 250 natural language processing (NLP) smart algorithms patents.

Not only has Celebros beaten Google to “the future” by at least 12 years with the fastest (average response times of 0.05 seconds or less) most powerful semantic conversion technologies engine for e-commerce merchants, our patented technology is available in seven foreign languages!

Yes, I admit that our technologies are used by e-commerce websites across the globe vs. the “traditional” content sites but shouldn’t feeding your browsers relevant and correct results be of top priority, I mean isn’t that what search and service is all about?

Since early 2000, Celebros has been empowering e-commerce merchants around the world with powerful semantic based conversion technologies which allow visitors and customers’ to find the products they want using their own natural language and unique terms, “based on how humans understand the world” to quote Singhal.

In essence, we provide a bridge between human language and the merchants’ product catalog.  At Celebros, we like to say that people are not droids.  There is no one specific way to search.

Let me give you an example.

Suppose you are a consumer in the market for a brand new white Japanese car.  You begin your search like most people, on Google.com.  You type the following query in your natural human language,  “White Japanese Cars.”  But instead of getting relevant, organic results based on your natural query such as Toyota, Nissan, Honda etc. you are shown all kinds of irrelevant links, such as “Why do the Japanese love white cars;” and “Why are so many cars in Japan white?”

This is a perfect example of the error common to text based search, and the way Google currently “services” its customers.

Not convinced? Let me give you another example. Let’s say you are about to get engaged and you are looking for that perfect pink diamond ring you know she loves.  The only problem is that you have a limited budget.  How do you convey your rather simple request on the website in the same way that you would ask a human salesperson?  It’s simple!

With Celebros’ semantic based conversion technologies, a consumer can go to a website and enter into the search bar: “white mens addidas shoes size 13,” and be served with the exact results the customers was expecting.  Now that is relevancy!  No wonder our customers see their average conversions increase 300 – 800%.  Note, we even misspelled the brand name (adidas).

But don’t just take my word for it:  Try it yourself by going to www.roadrunnersports.com and entering the above query.

Celebros has taken this natural semantic language approach and successfully incorporated the technology into 13 different conversion technologies for e-commerce merchants.  Among them are site search, guided navigation, predictive merchandizing, cross-sell and product recommendations, product finders, rich advanced auto-complete, analytics and more.

I could not have said it any better than Dan Olds, analyst at Gabriel Consulting Group.  “By adding semantic algorithms to the process, the results should be more suited to answering the questions people are actually asking, rather than just delivering keyword matches. The process should also reduce user frustration and “search fatigue.”

Olds’ last point is extremely important.   “Reducing user frustration and search fatigue” is something every e-retailer wants to avoid at all costs.

If you look at the analytics chart below, you’ll see how semantic search keeps a customer engaged – in other words – how it reduces frustration and search fatigue.  Specifically, this represents a live customer who used the semantic site search feature on a site that is equipped with Celebros Conversion Pro V8 suite of conversion technologies.

The two sections, “Visits without site search” and “Visits with site search” tell two very different stories. It is obvious to even the novice that the “visits with site search” segment produces a much greater overall user experience by drastically reducing the bounce rate (users leaving the site) and increasing the time spent on the site by a factor of 3.  Also, in this analytics snapshot, the average amount of pages the visitor viewed per visit, jumped from a mere 5.21 to just over 15

I guess all that is left to say to Google at this point is this:

Welcome to the (present) future.

Best Practices – How to Capitalize on your Long Tail

March 13, 2012

By Ofer Alt, CEO Celebros

 

Retailers are constantly looking for ways to increase revenue on their online shop. One area they simply cannot afford to ignore is known as the “Long Tail,” those less-searched keyword variations, that is too often, a source of missed revenue.

Statistics indicate that popular search terms account for only 30% of overall searches performed on the web, while the remaining 70% of search queries occur within the so-called “Long Tail.”  For some stores, the Long Tail percentage is even more impressive. In fact, one of our customers reported that as much as 91.5% of his site’s revenue was generated by the Long Tail!

Most e-retailers work under the assumption that if they check their Top 50 search terms frequently and make manual adjustments to show relevant search results, they are covered.   However,  what they fail to realize is that even if they did an excellent job ensuring the Top 50 search terms show good results (assuming these don’t change on a daily/weekly basis), they still have theoretically maximized only 5 to 10% of revenue!

How can you maximize profits from your Long Tail? Here are four practical suggestions:

  • Start with an intelligent site search engine, one that understands human language and the semantic function of each word in a search query.   An intelligent search engine will guarantee that relevant results are generated for your Long Tail and more importantly, will recommend a similar item if the brand/category/item is not available.

 

  • Make sure your site has a good catalog classification tool, complete with attribute and synonym management capabilities.  This will increase the chances that your products are included in relevant categories and are easily found.

 

  • Give your site the ability to add new categories according to changing consumer habits and trends without manipulating your catalog’s data. The regrouping of products from different catalog categories supports Long Tail search queries and creates extended merchandizing capabilities with new, relevant points of interest.

 

  • Give your site the ability to quickly and easily optimize your search solution to support your shoppers unique language and constantly evolving vernacular.  This enables even the most eccentric search words to immediately bring up relevant results.

How Conversion Technologies Company Celebros, Creates Innovative Solutions for E-Commerce

March 6, 2012

By Ofer Alt, CEO

E-retailers spend a large part of their day giving customers the best online shopping experience — optimizing store performance, monitoring queries and clicks, maintaining their catalog – while trying to reduce “user abandonment.”  They also spend a significant amount of money to drive traffic to their site either using SEO or SEM, but fall short in converting the traffic once it gets to their site.   Celebros address this challenge with its latest and most innovative suite of conversion technologies specifically geared to helping e-retailers maximize the return on this investment by increasing their conversions.

Designed as the ultimate tool for today’s online merchandising professionals, Conversion Pro V8 boasts easy to use features and applications suitable for any size e-commerce site.   It is the most powerful and fastest site-search, navigation and merchandizing tool on the market.

Since our company was founded in 2000, our mission and focus has always been to help our clients achieve their goals.  We tailor all of our unique solutions to meet our clients individual needs, developing the most innovative solutions available based on their feedback.

The big idea:  Concept Based Technologies

In the past 12 years, Celebros has revolutionized e-commerce by creating intelligent, concept-based search solutions for online stores.  Since that time, Celebros has emerged as the industry leader in site-search, navigation and merchandizing conversion technologies, developing cutting edge solutions that employs the most advanced Natural Language Processing (NLP) technology available.

Our company prides itself as being 100% retail focused.  Our conversion technologies allow online merchants of all sizes to have the effective tools they’ll need to convert visitors and browsers into paying customers, with results they will see immediately.  Conversion Pro V8 is designed as a full package for site search, dynamic navigation and merchandizing excellence along with accompanying features such as reports and analytics.

Among Conversion Pro V8’s powerful features is the flexibility to instantly create, monitor and update dynamic campaigns, based on active data taken from a shopper’s current choices and habits.  Think of it as having a live salesperson on the floor of your virtual shop.

The system combines that important user action-based information, including top queries and fallbacks, with streamlined, proactive merchandising features to create instant campaigns, tweak shoppers top queries, add synonyms, create virtual categories and manage refinement display.

User Friendly

Perhaps the most exciting feature in Conversion Pro V8 is the ability to create Virtual Categories™ on the go.  The reason it’s so exciting is because now merchants have the ability to bypass the hassle of making online hard-code changes to shop categories and catalogs while going directly to market with the desired changes.

Using cutting-edge conversion technologies, we created Conversion Pro V8 with the “best of breed” concept-based semantic technologies.  This simplifies those daily search and merchandizing tasks every retailer faces.   This new version allows an e-retailer to convert visitors that traditionally were falling by the sideways of the “Long-Tail” – where most revenues are.

Warp Speed, Bulls Eye Accuracy

Hundreds of online retailers around the world who employ Celebros conversion technologies understand the Celebros difference.  They understand that in addition to relevancy and accuracy, performance can make or break a solution.  To date, Celebros is the only in-memory site-search engine with the record response time of 0.05 seconds per query or less.  That’s because search results are indexed and pre-loaded into the system’s memory storage, making it the quickest for returning relevant and accurate search results each and every time.

Measurable Value, Better ROI

Another thing that sets us apart is our measurable value.  Celebros customers see immediate and dramatic results after going live with our solutions.  One client recently reported an immediate increase in conversions with the implementation of Conversion Pro V8.  This contributed to 37% of revenues, with a conversion rate of 8.08% – more than four times their previous rate of 1.75% without Conversion Pro V8.  Their Per Visit Value increased from $1.41  to  $7.37, and their Average Order Value (AOV) increase of 13%, from $80.70  to  $91.21.  Stickiness of the site tripled, with a pages per visit increase from five pages per visit to 15.   The average time on site more than tripled and their bounce rate was reduced to just over 2% from nearly 49%.

The bottom line is this:  With Celebros Pro V8, we continue to offer clients an industry-breaking technology that is shattering the E-commerce status-quo. Celebros conversion technologies empower our clients by giving them a unique edge,  the capabilities to intelligently convert visitors and browsers into paying customers — something every online merchant wants.

SkyGeek.com Flys High with the Celebros Conversion Pro V8 Suite of Conversion Technologies

February 18, 2012

Featuring a rich Conversion Technologies Suite for streamlining key search-merchandizing activities

Celebros Inc., the industry leader of site search, merchandizing and Conversion Technologies, announces that SkyGeek.com is live with the Celebros Conversion Pro V8 suite of conversion technologies.

SkyGeek.com, a site that sells aviation parts and accessories for professionals and enthusiasts, is now equipped with Celebros’ most feature rich solution that will simplify daily merchandizing tasks, such as redirecting customers to promotion pages, implementing auto complete or flagging different banners for search queries and much more.

“We welcome SkyGeek.com into the Celebros family,” said Ofer Alt, Celebros CEO. “With hundreds of thousands of items in their catalog and specific parts and components in their online store, Conversion Pro V8 will provide all the necessary features they need to provide the best shopping experience available to their customers.”

With Conversion Pro V8, SkyGeek,com has the most complete range of Celebros solutions, including Site Search, Auto Complete, Self-Service Studio, Machine Learning, Multi Select and Connected Search and Navigation, Feedback, Merchandizing Studio, Cross Sell, Analytics, Seevolution, Mobile, FaceBook and email marketing Search licenses, Navigation solution and Gift Finder amongst others.

With Conversion Pro V8, SkyGeek.com now has the ability to automate and streamline key search-merchandizing activities at top speed, which will improve the site’s effectiveness and free up more time for creative campaigns that ultimately increase sales. To date, Celebros is the only in-memory site-search engine with the record response time of 0.05 seconds or less per query.

“The accuracy of our website is crucial to our business,” said Rob Rose of SkyGeek.com. “Each part we sell has many different pieces of information associated with it and the search results have to be exactly right. The Celebros Conversion Pro V8 suite of conversion technologies includes the personalized concept based Site Search which will help our customers find exactly what they’re looking for using their own unique language and search terms.”

“At SkyGeek, we value personal attention,” added Rose. That’s how we conduct our business and we were also especially impressed with the personal attention from the Celebros team, from their frequent communication with us, to their solutions that are tailored to our newly redesigned site and meet our own unique business needs.”
About SkyGeek.com

SkyGeek.com specializes in all things related to aviation, selling thousands of high quality, FAA approved items including airplane parts and accessories, tools, books, gifts and more for pilots, mechanics, owners and enthusiasts. The family run business was established in 1969 and is housed in a modern, 10,000 square foot hangar facility located next to its own runway at the family’s airport. The SkyGeek family prides itself on having the largest selection at the best prices with outstanding customer service.

About Celebros
Celebros, Inc. is the industry leader of site search, merchandizing and Conversion Technologies for online retailers. Through its intelligent concept-based search, Celebros site-search understands a shopper’s intent and returns relevant and accurate results which translate into increased conversion rates and revenues for online stores. For more information, visit http://www.celebros.com

GlassesUSA.com to Employ the Celebros Salesperson

January 4, 2012

More Conversion for Magento Customers with Industry Leading Site Search and Navigation

Celebros, the premier site-search partner for the e-commerce giant Magento, and global industry leader of site search, navigation, and revenue-optimization solutions for online retailers, has partnered with GlassesUSA.com, a leading online retailer of prescription eyeglasses and sunglasses, to launch the Celebros Salesperson Site-Search designed for Magento E-Commerce stores on GlassesUSA’s website.

Celebros and Magento, the global open source e-Commerce platform provider, recently formed a partnership to bring the Celebros Salesperson site-search and merchandising capabilities to Magento Enterprise, Magento Professional and for Magento Community customers.

“Site-search technology can affect the majority of a store’s traffic, which has a critical impact on performance,” explained Roy Rubin, CEO and Founder of Magento. “Celebros has created the tools for our Solution Partners to effectively integrate site-search with reviews, ratings, and other compelling content into a unique shopping experience.”

With Celebros’ Salesperson Site Search, GlassesUSA.com now has the ability to simplify daily merchandizing tasks such as redirecting customers to promotion pages, implementing auto complete or flagging different banners for search queries. Having the ability to automate and streamline key search-merchandizing activities at top speed will improve the site’s effectiveness and free up more time for creative campaigns that ultimately increase sales. To date, Celebros is the only in-memory site-search engine with the record response time of 0.05 seconds or under per query.

“Magento has fundamentally changed the e-Commerce platform game by rapidly growing an active community of Solution Partners and developers,” said Ofer Alt, CEO of Celebros. “It has really opened the door for broader innovation by merchants who had previously been priced out of the cutting edge of e-Commerce.”

“As a Magento Partner, we’re focused on advancing this encouraging evolution. The Celebros hosted Software-as-a-Service (SaaS) solution that makes a difference to hundreds of top online-shops globally, dramatically simplifies implementation and lowers the barriers to benefit from the cutting edge search and merchandising capabilities. We are pleased to have an industry leader like GlassesUSA.com, a Magento customer, implement this service and look forward to helping more Magento customers meet their unique business and conversion goals by providing the best Site-Search and navigation in the industry.”

CELEBROS ANNOUNCES STRATEGIC PARTNERSHIP WITH SEEVOLUTION

December 21, 2011

Real Time Monitoring of Shopping Behavior with Tracking, Analytics and Heatmaps Help E-retailers Realize Greater Conversion

Celebros Inc., the industry leader in e-commerce site search and merchandizing, announced that it has entered into a strategic partnership with SeeVolution Inc.,  a California based company that provides real-time analytics for web sites and web applications.   

“We are pleased to welcome SeeVolution into the Celebros family,” said Ofer Alt, Celebros CEO.  “Seevolution’s powerful technology will be integrated as a standard feature for all of Celebros’ Conversion Pro V8 customers, giving our clients the ability to monitor customer behavior, in real time, with an “under the hood” look at shopper behavior.   Armed with this valuable  information, our clients will be able to keep their site current, relevant, optimized and offer their customers the best post-search experience possible.”

Using real-time analytics, live heatmaps and live traffic source tracking, SeeVolution converts aggregated data into visual tools and, analyzes visitor behavior and trends.  By tracking and capturing this information, online merchants are now able to visually see how customers actually search their sites and make changes and updates as needed in an easy to use format.

For example, Seevolution’s featured X-Ray Heatmap technology displays user live clicks and mouse movements, and follows live traffic sources through transparent overlays of a website.

“This technology works hand in glove with the Celebros Salesperson solution,” Alt explained.  “Seevolution empowers e-retailers to see how visitors use their site – where people are clicking, depth of scrolling, what links brought them to the site, what they are paying attention to or what they are ignoring, valuable information for any online retailer.”

Celebros recently introduced their new industry breaking Salesperson Conversion ProV8, designed for site search, dynamic navigation and merchandizing excellence. Key expert capabilities include the flexibility to instantly create, monitor and update dynamic campaigns during every step of the process using active intelligence taken from the shopper’s current actions and search habits. It’s just like having a live salesperson on the floor.

Providing this additional layer of analytics will empower Celebros clients to keep their sites optimized and ultimately realize greater conversions.

 

Seevolution  Inc. provides heatmaps and real-time analytics solutions with a behavioral analytics and monitoring tool that allows users to track activity and mouse clicks in real-time,  and see a live traffic feed that lays over the page users are tracking. The company was founded in 2010 and is based in Encino, California.

Celebros Inc. develops and sells integrated e-commerce search solutions designed to meet the needs of online retailer and is the industry leader. Its intelligent concept-based, Celebros Site-Search understands a shopper’s intent and returns relevant and accurate results every time — on the first page.  This translates into increased Conversion Rates and revenue for online stores.  Celebros is a Magento Enterprise Partner, and provides its Celebros Salesperson site-search and merchandising platform to Magento Enterprise and Magento Community customers as well as Magento Solution Partners.

Celebros has offices in New Jersey, Carpinteria, London, Hamburg, Munich, and Roissy CDG cédex, with an R&D center in Tel Aviv. For more information, visit http://www.celebros.com, or watch the Celebros YouTube Channels at http://www.youtube.com/CelebrosInc and http://www.youtube.com/ConceptSearch.

Celebros Announces Launch of SabonNYC.com with the Celebros Salesperson Site Search for Magento Stores

December 5, 2011

Celebros, the first site-search partner for the e-commerce giant Magento, and global industry leader of site search, navigation, and conversion technologies for online retailers, announces the launch of Sabonnyc.com live with Celebros Salesperson Site-Search for Magento E-Commerce stores.

Celebros and Magento, the global open source e-Commerce platform provider, recently formed a partnership to bring the Celebros Salesperson site-search and merchandizing capabilities to Magento Enterprise, Magento Professional and Magento Community customers.

“Celebros has created the tools for our Solution Partners to effectively integrate site-search with reviews, ratings and other compelling content into a unique shopping experience,” explained Roy Rubin, CEO and Founder of Magento.  “Our Solution Partners are experiencing the benefits of Celebros’ Saleperson Site Search, with a positive effect on their store’s traffic and performance.”

 

 
Having the ability to automate and streamline key search-merchandizing activities at top speed will improve the site’s effectiveness and free up more time for creative campaigns that ultimately increase sales.   With Celebros’ Salesperson Site Search, SabonNYC.com can simplify daily merchandizing tasks such as redirecting customers to promotion pages, implementing auto complete or flagging different banners for search queries.  To date, Celebros is the only in-memory site-search engine with the record response time of 0.05 seconds or under per query. 

“Magento has fundamentally changed the e-Commerce platform game by rapidly growing an active community of Solution Partners and developers,” said Ofer Alt, CEO of Celebros. “It has really opened the door for broader innovation by merchants who had previously been priced out of the cutting edge of e-Commerce.”

“As a Magento Enterprise Partner, we’re focused on advancing this encouraging evolution. The Celebros hosted Software-as-a-Service (SaaS) solution that makes a difference to hundreds of top online-shops globally, dramatically simplifies implementation and lowers the barriers to benefit from the cutting edge search and merchandising capabilities.  We are pleased to welcome Sabonnyc.com, a Magento customer, to implement this service and look forward to helping more Magento stores meet their unique business and conversion goals by providing the best Site-Search and navigation in the industry, ” added Alt.

About Magento 

Magento is a feature-rich, professional Open Source e-Commerce platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Magento’s intuitive administration interface features powerful marketing tools, a catalog-management engine and is SEO optimized to give merchants the power to create sites that provide an unrivaled and rich online shopping experience for their customers, tailored to their unique business needs. Designed to be completely scalable and backed by an extensive support network, Magento is the ultimate e-Commerce solution. For more information about Magento, visit http://www.MagentoCommerce.com

About SabonNYC.com

SabonNYC.com sells a range of exceptional bath and body products using  the finest natural ingredients.  All products are manufactured and packaged by Sabon Israel and shipped worldwide.  For more information about SabonNYC.com, visit http://www.SabonNYC.com

About Celebros
Celebros, Inc. is the global leader in site-search, merchandizing, recommendations and mobile commerce for online retailers. Through its intelligent s concept-based search, Celebros site-search understands the shopper’s intent, and returns relevant and accurate results which translate into increased Conversion Rate and Revenues for online stores.  For more information, visit http://www.celebros.com


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