Posts Tagged ‘sli systems’

SLI Systems text site-search vs Celebros Semantic site-search

June 28, 2012

If you have an online store, then you will of course want to get the best possible returns from your investment. There are several ways out there that you can use to make your ecommerce site stand out from the rest and obtain better conversion rates and sales. One way to do this is by benefiting from the site search feature of Celebros ConversionPro V8.   Using the 250 Natural Language Processing algorithms, the semantic site-search found within ConversionPro V8 distinguishes which word in the question is a personal term, a product or expression associated to its price and will allow you to empower your customers to use their own language and search terms.

The site search features performs as a channel between the shop’s catalog and the natural language of the customer, bringing consumers to the particular products they want through employing their own distinctive search terms.   Semantic site search will provide a significant advantage for your business as it is designed to give users an incomparable search experience.   This tool gives highly accurate results which are organized categorically and improves your chances of increasing your conversion rates.

While text based site-search often does not provide users the kind of results they want, semantic site search definitely offers a uniquely more accurate experience. Whenever users submit a search query to semantic site search, it is returned highly accurate and this has the result of providing users extremely relevant content, assuring that they will not only find what they are searching for, but also learn other significant content that is directly relevant to their search and purchasing needs.

There are many text based companies that boast their “site-search” abilities and algorithms such as “Sli-Systems”, “search spring”, “nextopia” and even “Google commerce” but at the end of the day all they are providing is marketing fluff and a nice gift wrapping to a rather simple text matching “site-search” that can not tell the difference between pricing, colors, gender, differentiation or use of the words “over”, “under” in a query.  The use of a text based site search tool is plainly a disservice to your potential customers.

Need an example?

Suppose you are a consumer in the market for a brand new white Japanese car.  You begin your search like most people, on Google.com.  You type the following query in your natural human language,  “White Japanese Cars.”  But instead of getting relevant, organic results based on your natural query such as Toyota, Nissan, Honda etc. you are shown all kinds of irrelevant links, such as “Why do the Japanese love white cars;” and “Why are so many cars in Japan white?”  You have just been exposed to “text” based search which you will get if you use a service such as SLI-systems or other text site search.

Need an example of “semantic site search”?

Not convinced?

With Celebros’ semantic based conversion technologies, a consumer can go to a website and enter into the search bar: “white mens addidas shoes size 13,” and be served with the exact results the customers was expecting.  Now that is relevancy!  No wonder our customers see their average conversions increase 300 – 800%.  Note, we even misspelled the brand name (adidas).

But don’t just take my word for it:  Try it yourself by going to www.roadrunnersports.com and entering the above query.

Celebros has taken this natural semantic language approach and successfully incorporated the technology into 13 different conversion technologies for e-commerce merchants.  Among them are site search, guided navigation, predictive merchandizing, cross-sell and product recommendations, product finders, rich advanced auto-complete, analytics and more.

As you can see, using a tool like the semantic site search can prove to be very valuable for your business, especially if you are just starting out.   Through making use of a highly functional, fast and accurate site search solution, you will not only be able to increase your conversion rates, but you’ll also gain more customers that will patronize your business. Celebros site search is an in-memory solution which has the sites results indexed as well as pre-loaded into the memory. It is also guaranteed to be the fastest for returning relevant search results, which will of course benefit your business a lot. Using this tool will allow your customers to convert on your website by finding their desired products using their distinctive shopping terms and language.

Remember that shoppers use search engines to hunt for services, information and products that they are interested in. A website that uses good tools to increase their conversion rates will definitely achieve success and get the results that they want for their business.


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