THE PSYCHOLOGY OF SITE SEARCH

THE PSYCHOLOGY OF SITE SEARCH

I write this as somebody who has been involved in e-commerce and specifically site search for a number of years now, but my background was in retail on the front line. I have sat on the fitting stool, stood behind the cash register, done meet and greet at the door, been an overworked assistant store manager then run operations like Best Buy and left the industry as a field based regional executive. So I can offer a personal relevant perspective to those of you who are exploring the online channel.

Your online store may have been up and running for a decent period of time now and yes you are generating sales. Let’s face it you have paid enough to designers, integrators and digital agencies so you know it looks the part. You may also have paid out to those agencies offering to get you traffic, you have been optimized, modified, tagged and analyzed. To quote the Field Of Dreams “if you build it – they will come”, so, you have built it, they have come and yet they are not spending money, they are not converting into paying customers in the same way that somebody who made the effort to visit your bricks and mortar store is.

 

The reason for this is simple, either they found what they wanted but had an objection to buying it, (be it product, service or price ) OR they couldn’t find what they were looking for or even see something they wanted that was on your stock file. And that is OUR problem because that’s what we do. We can serve the customer with search results that are relevant to their enquiry and we can show them additional items that complement the item they are buying to increase your average order size. We can also merchandize your store so that your long tail is being constantly displayed; your best margin products get prominence (because we care for your bottom line) and requests for products your shop doesn’t carry are met with a suitable alternative. To round this off and keep it very simple – we have the best set of tools to enable you to reach record conversion and customer satisfaction numbers.

To put this in a real world perspective let me draw you an analogy:

You have just opened your finest high street flagship store, you have spent a fortune on the building, fixtures and fittings, your buyers have sourced the finest inventory at amazing prices, you have advertised in the national papers on TV and radio. The customers are queuing out the door but when they come in they are just not going to the checkouts. The problem is there is no staff on the floor, or the one staff member there can’t understand what the customer is asking for or is “ignorant” of what’s in stock and when he gets asked he just sulkily says you don’t carry products fitting the customer’s request and all but sends them next door. There is no information about the products anywhere (such as sizes, prices or colors) so nobody can find anything. The windows aren’t dressed so passing traffic won’t enter. There are no floor stacks to act as an impulse purchase, things are priced but the great offers aren’t highlighted and on top of all this the security cameras are off and the managers are in the cafeteria so no one is watching the customer behavior.

 

Now let’s see that scenario with a Celebros team in store:

Customers are met at the door, and politely asked what they are looking for. Then the smart multi-lingual assistant who understands true meaning behind any inquiry (in any language) walks the customer to the correct department, takes them down the right aisle, stops at the correct shelf and points to the most relevant item the customer is most likely to place in their basket. This item comes with all relevant attributes requested by the shopper (color, size, etc.).

On top of this as the customer is being escorted across the store various relevant offers pop up indicating famous brands or popular items in that department, items on sale and a free delivery service. When the item goes in the basket the assistant shows the customer relevant items they might also like, not just batteries or accessories, but items other people have historically bought with the same item.

So now you have a sales floor manager on a one to one basis for every customer, who is also recording what they touched, how long they read the label for, whether they turned it over and read the back, he follows them round the store and notes how long it takes to walk down each aisle, everything they did in fact whilst in the store. Being a gifted floor manager, he remembers this information and will use it for other customers who demonstrate the same behavior.

Sounds better, doesn’t it? This is what Celebros can do for you.

Visit our site for more details on our new ConversionPro V8 suite of conversion technologies including our best of breed award winning Semantic Site Search technology.

 

About The Author- Nick Dryer is the Celebros Sales Manager for all territories other than the Americas. Prior to this position he worked as Customer Relations Manager for companies such as Apple and Mio, after spending over 20 years in the UK Retail sector with companies such as The Link, PC World and Russell and Bromley.

 

 

Celebros is Revolutionizing the e-Commerce Shopping Experience

Celebros is the global leader in site search, navigation, merchandizing and conversion technologies but that hasn’t always been the case. Not too long ago Celebros was a sole provider of site search but realized they could offer a great deal more to e-Commerce merchants. Celebros created ConversionProV8 which is a feature-rich suite with not only a concept-based semantic site-search but nine cutting-edge features. This revolutionary technology has helped Celebros become an international leader, catapulting the company to the top of the e-Commerce industry, and has their competition scratching their heads.

At the recent Internet Retailer Conference and Exhibition (IRCE 2012) held in Chicago everyone was “buzzing” about the overwhelming response to ConversionProV8.

E-commerce retailers, partners and even the competition wanted to experience first-hand how the features worked and get a closer look at how this leading conversion technology suite is transforming the e-Commerce retailer’s website and business.

“Since we implemented Celebros’ ConversionProV8, our search results have been vastly improved,” said Jody Sherman, CEO and Co-Founder of Ecomom.com.  “The speed of results and the positive impact on our server loads has really helped with our capacity as well.  It’s also by far the easiest Magento integration we’ve had.”

“Our conversion technologies will give e-Commerce retailers the most powerful and effective tools available to convert visitors and browsers into actual paying customers,” said Ofer Alt, CEO of Celebros. “We believe that Celebros’ ConversionProV8 will give e-Commerce retailers the necessary features to simplify their customers shopping experience.”

Celebros’ ConversionProV8 solution is the most powerful site-search merchandizing and navigation tool on the market. Designed as the ultimate tool for today’s online merchandizing and e-commerce professionals with the “best of breed” concept-based semantic site-search, ConversionProV8 simplifies daily search and merchandizing tasks that every e-tailer faces.  ConversionProV8 has nine features that set them apart from the competition. This state of the art suite was designed for and by e-commerce professionals.  The nine features include:1.    

1. Concept-based natural language Site Search understands a shopper’s intent and returns relevant and accurate results – on the first page – with a response time of 0.05 seconds or less, every time
2. Advanced Auto Complete completes your customer’s search terms as they type, returning accurate results with lightning fast speed. Your most popular products are matched to the most popular queries, perfectly showcasing your catalog
3. Multi-Select Navigation enables customers to select multiple values or attributes in the same search. The Multi-Select tool enhances user experience by allowing shoppers to select multiple options in each search thus being able to find what they want faster and in the same way they would look for in a real shop
4. Guided Navigation is the most popular tool for online shoppers. By connecting your shop’s navigation and search you are streamlining the shopping experience in your shop there for allowing your customers to search and navigate for products they want with the least amount of effort and the most positive results
5. Cross-Sell is a feature that knows your inventory better than you do. Expose customers to more products, increase average order size! Like any good salesperson, Cross Sell’s powerful recommendation engine “knows” your inventory and suggests additional items that may be of interest to your customers while they’re shopping
6. Virtual Categories help to instantly introduce new product groups to match market trends and demands. Creating new points of interest in your shop without manipulating your catalog has never been so easy
7. Dynamic Merchandizing Engine allows you to create banner campaigns, redirect landing pages and other campaign types in just minutes
8. Gift/Product Finder guided shopping funnel directs shoppers to what they are looking for, immediately delivering useful and personalized results based on the user input
9. LiveSight Analytics helps you get an “under the hood” look at what’s bringing your visitors to your site. See what your visitors are focusing on while visiting your site, what they click on and why they are not converting into paid customers.

Celebros ConversionProV8 is the ultimate solution for action rich features designed for e-Commerce excellence.  If you haven’t seen the Conversion ProV8 demonstration you will definitely want to experience what e-Commerce merchants are raving about.

For more information, please visit www.celebros.com, follow Celebros on Twitter at http://twitter.com/celebrossearch or “Like Us” on Facebook at http://www.facebook.com/pages/Celebros/216298918455932

Celebros and Orange Collar Media Partner, Delivering Higher Conversion Rates to Magento E-Commerce Sites

Celebros Inc., the global leader in site search, navigation, merchandizing and conversion technologies, announced that it has entered into a strategic partnership with Orange Collar Media, a Magento Gold Partner and Site Integrator to provide the ConversionPro V8 suite of Conversion Technologies to their Magento Enterprise clients helping to dramatically increase conversion rates by 300-800% while providing a boost to the overall shopping experience.

Orange Collar Media, a Denver based Magento Gold partner, is composed of brilliant creative and impressive technical minds that build and design e-Commerce websites delivering outstanding solutions that are sensible and that drive profit.

“We don’t just build websites, we build User Experiences that generate revenue and streamline business operations,” said Shane Blandford, CEO of Orange Collar Media. “Orange Collar Media is excited about our partnership with Celebros. By partnering with Celebros it brings a new level of semantic site search and dynamic marketing abilities to our clients that ultimately will lead to higher conversion rates. The ConversionPro V8 product is exactly the type of product that our clients have been looking for that brings together Semantic Site Search, Navigation, Merchandizing and Analytics in one seamless product.”

“Magento has fundamentally changed the e-Commerce platform game by rapidly growing an active community of Solution Partners, developers and site integrators such as Orange Collar Media. It has really opened the door for broader innovation by merchants who had previously been priced out of the cutting edge of eCommerce,” said Ofer Alt, CEO of Celebros. “As a Magento Enterprise Partner, we’re focused on advancing this encouraging evolution and partnering with Orange Collar Media. This will allow Celebros to rapidly grow and provide the ConversionPro V8 suite of Conversion Technologies to even more users of the Magento platform. The Celebros hosted Software-as-a-Service (SaaS) solution that makes a difference to hundreds of top online-shops globally, dramatically simplifies implementation and lowers the barriers to benefit from the cutting edge search and merchandising capabilities.”

“Site-search technology can affect the majority of a store’s traffic, making a critical impact on the store’s performance,” Roy Rubin, CEO and Founder of Magento said. “Celebros has further created the toolset for our Solution Partners to effectively integrate site-search with merchandizing, navigation, reviews, ratings, and other compelling content into a unique shopping experience.”

About Orange Collar Media
Orange Collar Media, a Magento Gold partner, builds and designs websites to inform, advise and grow brands. Based in Denver, they focus on completing projects on time with excellence and exceeding their clients’ expectations. Working with Orange Collar Media means that you have made an investment. You will have something that will truly help your business succeed. http://www.orangecollarmedia.com

About Magento
Magento is the fastest growing eCommerce platform with over 225 solution providers, 100,000 merchants and brands worldwide and a host of Industry Partners that create applications and extensions for the Magento platform. Magento is a feature-rich, professional Open Source eCommerce platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Based in Los Angeles, Magento is a fast-paced, entrepreneurial organization dedicated to the mission of enabling the eCommerce ecosystem. http://www.magentocommerce.com

About Celebros
Celebros, Inc. is the global leader in e-Commerce site-search, merchandizing and conversion technologies for online retailers. Celebros revolutionized e-Commerce by creating intelligent, concept-based search for online retailers. Since that time, Celebros has emerged as the industry leader in conversion technologies, developing a patented cutting edge search solution that employs the most advanced Natural Language Processing (NLP) technology available. Celebros is the only provider of conversion technologies that is available in seven languages. Celebros customers include over 400 e-Commerce retailers and merchants in eleven countries, including the United States, Europe and Asia. A number of these are among Internet Retailer’s Top 100/500 companies. The privately held Celebros is headquartered in northern New Jersey, with offices in California, Israel, London, Munich and Paris. For more information, please visit http://www.celebros.com, follow Celebros on Twitter athttps://twitter.com/celebrossearch or “Like Us” on Facebook athttp://www.facebook.com/pages/Celebros/216298918455932

Empower Your Customers’ Online Shopping Experience with Guided Navigation

by Ofer Alt, CEO

 

For the most part, e-retailers devote an enormous amount of resources into building their site, making it inviting exciting and interesting. That’s all well and good – but are they giving equal time to search and navigation?  Are they giving their potential customers the right tools to find the products they came to buy?

A great looking site – your storefront —  is important for bringing in  the curious, potential customer.  Converting that curious shopper into a paying customer is, of course, your desired goal.  Having a powerful, intelligent site search feature is a key component for any online shop. We know th­­­­­at customers who use site search are responsible for upwards of 55% of an online shop’s total revenue.

Still, there’s a way to enhance that site search experience and give customers an even more powerful shopping experience.  ConversionPro V8’s Guided Navigation feature empowers shoppers by narrowing their search, making your site easy to navigate.  Customers will find exactly what they’re looking for with minimal effort and the most positive results — in the shortest possible time.

Exactly how does this work?  Most people begin a search with vague and non-specific terms and get frustrated with either a lack of specific results or too many returned results.  What they’re missing is the product’s attributes, which, had they input them into the search, would yield better results.  For example, someone searching for a “little black dress” may get too many results become overwhelmed and leave the site.  They didn’t narrow their search because they didn’t dig down deep enough.

What guided navigation does is provide that drop down list of attributes, or facets, for that search and narrows down the choices to a simple click.  Going back to the “little black dress,” the choices could be narrowed by dress length, size, price, manufacturer, fabric, style, etc.  Guided navigation is especially powerful for sites that carry large inventories with a broad range of features, like tools or medical supplies.

So guide your shoppers with ConversionPro V8’s Guided Navigation and give your customers the easiest, most powerful online shopping experience available.  You’ll see your e-shop benefit from impressive conversion rates and increased revenue.

How (Real Time) Analytics Can Help Predict Customer Behavior

by Ofer Alt, CEO Celebros.com

Many e-retailers rely on analytics to monitor customer behavior, evaluate traffic sources and understand which products are selling.    Reports can be generated by Google Analytics, for example, that will provide a good breakdown of what customers are doing when they visit their site.  Valuable information, for sure, but it is all in the past tense. These analytics simply cannot show current activity or fine-tune results, such as identifying where customers are clicking on a given page or what they’re ignoring.

As a result, online retailers can only make changes based on hindsight “reactive”.  While this may help predict some buyer behavior, it is somewhat limiting.  This can also mean lost customers and revenue.

What if you could see what customers were doing on your site, in real time, “predictive”?  And what if you could make meaningful changes, like directing customers to the products you want them to see – or deleting those with lagging sales – while they’re shopping?

You can.  Only Celebros offers a unique “under the hood” look at what’s really happening on your site, while it’s happening.  With our LiveSight Analytics, one of the 13 features included in our ConversionPro V8 Solution, you actually get a real time look at customer behavior.

Here’s how it works:  Using real-time analytics, live Heatmaps and live traffic source tracking, LiveSight converts comprehensive data into visual tools and analyzes visitor behavior and trends while they are on your site.  You see it as a live overlay on your website.

Featured in Mashable’s “Spark of Genius” series, this easy to use technology makes it simple to see exactly how visitors are using and interacting with your site.

By tracking and capturing real time analytics, you’ll be able to make instant changes and updates as needed, because you’ll be able to see how customers are interacting with your site, where they’re clicking, the content they’re searching for, what they’re buying or not buying and why.

Get to know what’s really happening on your site so you can keep it current, relevant and optimized, and tailored to your customers’ buying habits.

How Celebros Beat Google To The Future

by Ofer Alt

Earlier today, I noticed a LinkedIn post that read: “Google Gives Search a Refresh.”    Naturally, being an avid user of almost all things Google, I clicked on the link and was somewhat amazed by the article’s title: “With Semantic Search, Google Eyes Competitors.”

Google is, by and large, a text based search engine with semantic search capabilities that delivers rather good results based on keywords entered into the search box.  In an interview with Computerworld, Google Fellow Amit Singhal described how Google “is working to give its search engine a better understanding of the words used in queries.”   He explained that Google’s ability to deliver this experience is just a function of how the search engine understands the question, and also “truly understanding all the data that’s out there. And right now, our understanding is pretty darn limited.”

Singhal continued to describe what he sees as “the next generation of search” based on “how humans understand the world.”  In other words, Google is planning a complete overhaul of its search engine, which will, as Singhal sees it, take them into ‘the future of search.’   As it stands now, he explained, when a user enters a query, “we cross our fingers and hope there’s a Web page out there with the answer.”

Naturally, I thought “Really?  Google??  And then I asked myself this:  Has Google been “misleading” users with false or irrelevant information because of its inability to actually understand the true intent behind the users query?”

Why is it my business to ask this question?

Because site search is my business. And because my company, Celebros, has been providing “the next generation of search” for the past 12 years.

As the recognized global leader in site-search, merchandizing and conversion technologies for online retailers, Celebros owns 2 patents and has built its platform entirely on “semantic search” technologies that are powered by our 250 natural language processing (NLP) smart algorithms patents.

Not only has Celebros beaten Google to “the future” by at least 12 years with the fastest (average response times of 0.05 seconds or less) most powerful semantic conversion technologies engine for e-commerce merchants, our patented technology is available in seven foreign languages!

Yes, I admit that our technologies are used by e-commerce websites across the globe vs. the “traditional” content sites but shouldn’t feeding your browsers relevant and correct results be of top priority, I mean isn’t that what search and service is all about?

Since early 2000, Celebros has been empowering e-commerce merchants around the world with powerful semantic based conversion technologies which allow visitors and customers’ to find the products they want using their own natural language and unique terms, “based on how humans understand the world” to quote Singhal.

In essence, we provide a bridge between human language and the merchants’ product catalog.  At Celebros, we like to say that people are not droids.  There is no one specific way to search.

Let me give you an example.

Suppose you are a consumer in the market for a brand new white Japanese car.  You begin your search like most people, on Google.com.  You type the following query in your natural human language,  “White Japanese Cars.”  But instead of getting relevant, organic results based on your natural query such as Toyota, Nissan, Honda etc. you are shown all kinds of irrelevant links, such as “Why do the Japanese love white cars;” and “Why are so many cars in Japan white?”

This is a perfect example of the error common to text based search, and the way Google currently “services” its customers.

Not convinced? Let me give you another example. Let’s say you are about to get engaged and you are looking for that perfect pink diamond ring you know she loves.  The only problem is that you have a limited budget.  How do you convey your rather simple request on the website in the same way that you would ask a human salesperson?  It’s simple!

With Celebros’ semantic based conversion technologies, a consumer can go to a website and enter into the search bar: “white mens addidas shoes size 13,” and be served with the exact results the customers was expecting.  Now that is relevancy!  No wonder our customers see their average conversions increase 300 – 800%.  Note, we even misspelled the brand name (adidas).

But don’t just take my word for it:  Try it yourself by going to www.roadrunnersports.com and entering the above query.

Celebros has taken this natural semantic language approach and successfully incorporated the technology into 13 different conversion technologies for e-commerce merchants.  Among them are site search, guided navigation, predictive merchandizing, cross-sell and product recommendations, product finders, rich advanced auto-complete, analytics and more.

I could not have said it any better than Dan Olds, analyst at Gabriel Consulting Group.  “By adding semantic algorithms to the process, the results should be more suited to answering the questions people are actually asking, rather than just delivering keyword matches. The process should also reduce user frustration and “search fatigue.”

Olds’ last point is extremely important.   “Reducing user frustration and search fatigue” is something every e-retailer wants to avoid at all costs.

If you look at the analytics chart below, you’ll see how semantic search keeps a customer engaged – in other words – how it reduces frustration and search fatigue.  Specifically, this represents a live customer who used the semantic site search feature on a site that is equipped with Celebros Conversion Pro V8 suite of conversion technologies.

The two sections, “Visits without site search” and “Visits with site search” tell two very different stories. It is obvious to even the novice that the “visits with site search” segment produces a much greater overall user experience by drastically reducing the bounce rate (users leaving the site) and increasing the time spent on the site by a factor of 3.  Also, in this analytics snapshot, the average amount of pages the visitor viewed per visit, jumped from a mere 5.21 to just over 15

I guess all that is left to say to Google at this point is this:

Welcome to the (present) future.

SkyGeek.com Flys High with the Celebros Conversion Pro V8 Suite of Conversion Technologies

Featuring a rich Conversion Technologies Suite for streamlining key search-merchandizing activities

Celebros Inc., the industry leader of site search, merchandizing and Conversion Technologies, announces that SkyGeek.com is live with the Celebros Conversion Pro V8 suite of conversion technologies.

SkyGeek.com, a site that sells aviation parts and accessories for professionals and enthusiasts, is now equipped with Celebros’ most feature rich solution that will simplify daily merchandizing tasks, such as redirecting customers to promotion pages, implementing auto complete or flagging different banners for search queries and much more.

“We welcome SkyGeek.com into the Celebros family,” said Ofer Alt, Celebros CEO. “With hundreds of thousands of items in their catalog and specific parts and components in their online store, Conversion Pro V8 will provide all the necessary features they need to provide the best shopping experience available to their customers.”

With Conversion Pro V8, SkyGeek,com has the most complete range of Celebros solutions, including Site Search, Auto Complete, Self-Service Studio, Machine Learning, Multi Select and Connected Search and Navigation, Feedback, Merchandizing Studio, Cross Sell, Analytics, Seevolution, Mobile, FaceBook and email marketing Search licenses, Navigation solution and Gift Finder amongst others.

With Conversion Pro V8, SkyGeek.com now has the ability to automate and streamline key search-merchandizing activities at top speed, which will improve the site’s effectiveness and free up more time for creative campaigns that ultimately increase sales. To date, Celebros is the only in-memory site-search engine with the record response time of 0.05 seconds or less per query.

“The accuracy of our website is crucial to our business,” said Rob Rose of SkyGeek.com. “Each part we sell has many different pieces of information associated with it and the search results have to be exactly right. The Celebros Conversion Pro V8 suite of conversion technologies includes the personalized concept based Site Search which will help our customers find exactly what they’re looking for using their own unique language and search terms.”

“At SkyGeek, we value personal attention,” added Rose. That’s how we conduct our business and we were also especially impressed with the personal attention from the Celebros team, from their frequent communication with us, to their solutions that are tailored to our newly redesigned site and meet our own unique business needs.”
About SkyGeek.com

SkyGeek.com specializes in all things related to aviation, selling thousands of high quality, FAA approved items including airplane parts and accessories, tools, books, gifts and more for pilots, mechanics, owners and enthusiasts. The family run business was established in 1969 and is housed in a modern, 10,000 square foot hangar facility located next to its own runway at the family’s airport. The SkyGeek family prides itself on having the largest selection at the best prices with outstanding customer service.

About Celebros
Celebros, Inc. is the industry leader of site search, merchandizing and Conversion Technologies for online retailers. Through its intelligent concept-based search, Celebros site-search understands a shopper’s intent and returns relevant and accurate results which translate into increased conversion rates and revenues for online stores. For more information, visit http://www.celebros.com

Celebros Announces Launch of SabonNYC.com with the Celebros Salesperson Site Search for Magento Stores

Celebros, the first site-search partner for the e-commerce giant Magento, and global industry leader of site search, navigation, and conversion technologies for online retailers, announces the launch of Sabonnyc.com live with Celebros Salesperson Site-Search for Magento E-Commerce stores.

Celebros and Magento, the global open source e-Commerce platform provider, recently formed a partnership to bring the Celebros Salesperson site-search and merchandizing capabilities to Magento Enterprise, Magento Professional and Magento Community customers.

“Celebros has created the tools for our Solution Partners to effectively integrate site-search with reviews, ratings and other compelling content into a unique shopping experience,” explained Roy Rubin, CEO and Founder of Magento.  “Our Solution Partners are experiencing the benefits of Celebros’ Saleperson Site Search, with a positive effect on their store’s traffic and performance.”

 

 
Having the ability to automate and streamline key search-merchandizing activities at top speed will improve the site’s effectiveness and free up more time for creative campaigns that ultimately increase sales.   With Celebros’ Salesperson Site Search, SabonNYC.com can simplify daily merchandizing tasks such as redirecting customers to promotion pages, implementing auto complete or flagging different banners for search queries.  To date, Celebros is the only in-memory site-search engine with the record response time of 0.05 seconds or under per query. 

“Magento has fundamentally changed the e-Commerce platform game by rapidly growing an active community of Solution Partners and developers,” said Ofer Alt, CEO of Celebros. “It has really opened the door for broader innovation by merchants who had previously been priced out of the cutting edge of e-Commerce.”

“As a Magento Enterprise Partner, we’re focused on advancing this encouraging evolution. The Celebros hosted Software-as-a-Service (SaaS) solution that makes a difference to hundreds of top online-shops globally, dramatically simplifies implementation and lowers the barriers to benefit from the cutting edge search and merchandising capabilities.  We are pleased to welcome Sabonnyc.com, a Magento customer, to implement this service and look forward to helping more Magento stores meet their unique business and conversion goals by providing the best Site-Search and navigation in the industry, ” added Alt.

About Magento 

Magento is a feature-rich, professional Open Source e-Commerce platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Magento’s intuitive administration interface features powerful marketing tools, a catalog-management engine and is SEO optimized to give merchants the power to create sites that provide an unrivaled and rich online shopping experience for their customers, tailored to their unique business needs. Designed to be completely scalable and backed by an extensive support network, Magento is the ultimate e-Commerce solution. For more information about Magento, visit http://www.MagentoCommerce.com

About SabonNYC.com

SabonNYC.com sells a range of exceptional bath and body products using  the finest natural ingredients.  All products are manufactured and packaged by Sabon Israel and shipped worldwide.  For more information about SabonNYC.com, visit http://www.SabonNYC.com

About Celebros
Celebros, Inc. is the global leader in site-search, merchandizing, recommendations and mobile commerce for online retailers. Through its intelligent s concept-based search, Celebros site-search understands the shopper’s intent, and returns relevant and accurate results which translate into increased Conversion Rate and Revenues for online stores.  For more information, visit http://www.celebros.com

Magento Forms Partnership with Site-Search Leader Celebros to Bring Site-Search to All Magento Customers

Celebros and E-commerce giant Magento, the global open source e-Commerce platform provider, formed a partnership to bring Celebros Salesperson site-search and merchandizing capabilities to Magento Enterprise, Magento Professional and Magento Community customers.

Celebros is committed to developing customized updates and support solutions for all Magento platforms and versions, including the latest Enterprise Edition 1.11.  Most recently, the Celebros/Magento Extension became available for download on Magento Connect, Magento’s AppStore.

“Celebros continues to create the tools for our Solution Partners to effectively integrate site-search with reviews, ratings, and other compelling content into a unique shopping experience,” says Roy Rubin, CEO and Founder of Magento.

Magento and Celebros share a common purpose, offering solutions that ultimately make online merchants lives easier.  Both companies understand the needs of their clients, the platforms they use and the tools they need to succeed.  Magento is a feature-rich, professional Open Source e-Commerce platform solution that offers merchants complete flexibility and control over the presentation, content and functionality of their online channel.  Magento’s intuitive administration interface features powerful marketing tools, a catalog-management engine and is SEO optimized to give merchants the power to create sites that provide an unrivaled and rich online shopping experience for their customers, tailored to their unique business needs.

Welcome New Magento Stores:

Celebros welcomes the following Magento stores, now live with Celebros Salesperson Site-Search designed specifically for Magento E-Commerce stores.

• SabonNYC.com  an  Ecommerce Partner, is live with  Celebros Salesperson Site-Search.

This hosted Software-as-a-Service (SaaS) solution dramatically simplifies implementation and lowers the barriers to benefit from cutting edge search and merchandising capabilities.

• GlassesUSA.com is live with Celebros’ Salesperson Site Search with the capability to simplify daily merchandizing tasks such as redirecting customers to promotion pages, implementing auto complete or flagging different banners for search queries. 

Site-Search for Magento based e-commerce stores from Celebros

Site-Search for Magento based e-commerce stores from Celebros

Unlike SQL-based search engines that provide results based on the search term, a concept-based search works based on the product type searched. The basic idea behind conceptual search is to provide the user with fewer, yet more specific results.

 

Most concept-based search solutions use Natural Language Processing algorithms to differentiate between the various components of the search term. To be more precise, these site search solutions can effortlessly identify which part of the search term is a product, an attribute, or a price range.

 

A conceptual search not only displays more accurate results for the product that has been searched for, but also shows results that are closely related to the search query. In the end, shoppers get to see what exactly they were looking for, plus a list of other related products that might draw their attention. So, this type of site-search solution will not only widen the scope of search, but will also improve sales and site traffic by providing accurate results every time.

 

An effective conceptual search solution is the one that is dictionary-based, which means it can efficiently auto-correct spelling mistakes that users are likely to make. Also, there are a few search solutions that recommend synonyms for various products in the site’s catalog, thus enhancing the user experience.

 

Unlike ordinary in-site search solutions that display the “no result page” for an unavailable product search, certain concept-based search solutions display search results of similar products. So, customers will not have the urge to go out of the site when they don’t find the product they were actually seeking.

 

Certain concept-based search solutions can even understand price terms and thereby provide a list of products that fit the shopper’s budget. For instance, customers searching for “size 32 beige pants under $30” will be provided with a complete and more relevant list of all the products under the specified price range.

 

The Salesperson site-search offered by Celebros is the only concept-based site-search solution that has several advantages over its rivals. This in-site search solution brings together all the above mentioned features to help customers navigate through the site quickly and conveniently. It also offers numerous refinement options that will help customers arrive at the right product.

 

Magento Partners with Celebros to Bring Semantic Site-Search to the Magento Platform

Merchants on Magento can now deploy Celebros’ e-commerce site-search geared towards increased Conversion and Revenues, extending the world’s fastest growing open source e-Commerce platform

“Site-search technology can affect the majority of a store’s traffic, making a critical impact on the store’s performance,” Roy Rubin, CEO and Founder of Magento said. “Celebros has further created the toolset for our Solution Partners to effectively integrate site-search with reviews, ratings, and other compelling content into a unique shopping experience.”