Posts Tagged ‘Celebros’

THE PSYCHOLOGY OF SITE SEARCH

July 15, 2012

THE PSYCHOLOGY OF SITE SEARCH

I write this as somebody who has been involved in e-commerce and specifically site search for a number of years now, but my background was in retail on the front line. I have sat on the fitting stool, stood behind the cash register, done meet and greet at the door, been an overworked assistant store manager then run operations like Best Buy and left the industry as a field based regional executive. So I can offer a personal relevant perspective to those of you who are exploring the online channel.

Your online store may have been up and running for a decent period of time now and yes you are generating sales. Let’s face it you have paid enough to designers, integrators and digital agencies so you know it looks the part. You may also have paid out to those agencies offering to get you traffic, you have been optimized, modified, tagged and analyzed. To quote the Field Of Dreams “if you build it – they will come”, so, you have built it, they have come and yet they are not spending money, they are not converting into paying customers in the same way that somebody who made the effort to visit your bricks and mortar store is.

 

The reason for this is simple, either they found what they wanted but had an objection to buying it, (be it product, service or price ) OR they couldn’t find what they were looking for or even see something they wanted that was on your stock file. And that is OUR problem because that’s what we do. We can serve the customer with search results that are relevant to their enquiry and we can show them additional items that complement the item they are buying to increase your average order size. We can also merchandize your store so that your long tail is being constantly displayed; your best margin products get prominence (because we care for your bottom line) and requests for products your shop doesn’t carry are met with a suitable alternative. To round this off and keep it very simple – we have the best set of tools to enable you to reach record conversion and customer satisfaction numbers.

To put this in a real world perspective let me draw you an analogy:

You have just opened your finest high street flagship store, you have spent a fortune on the building, fixtures and fittings, your buyers have sourced the finest inventory at amazing prices, you have advertised in the national papers on TV and radio. The customers are queuing out the door but when they come in they are just not going to the checkouts. The problem is there is no staff on the floor, or the one staff member there can’t understand what the customer is asking for or is “ignorant” of what’s in stock and when he gets asked he just sulkily says you don’t carry products fitting the customer’s request and all but sends them next door. There is no information about the products anywhere (such as sizes, prices or colors) so nobody can find anything. The windows aren’t dressed so passing traffic won’t enter. There are no floor stacks to act as an impulse purchase, things are priced but the great offers aren’t highlighted and on top of all this the security cameras are off and the managers are in the cafeteria so no one is watching the customer behavior.

 

Now let’s see that scenario with a Celebros team in store:

Customers are met at the door, and politely asked what they are looking for. Then the smart multi-lingual assistant who understands true meaning behind any inquiry (in any language) walks the customer to the correct department, takes them down the right aisle, stops at the correct shelf and points to the most relevant item the customer is most likely to place in their basket. This item comes with all relevant attributes requested by the shopper (color, size, etc.).

On top of this as the customer is being escorted across the store various relevant offers pop up indicating famous brands or popular items in that department, items on sale and a free delivery service. When the item goes in the basket the assistant shows the customer relevant items they might also like, not just batteries or accessories, but items other people have historically bought with the same item.

So now you have a sales floor manager on a one to one basis for every customer, who is also recording what they touched, how long they read the label for, whether they turned it over and read the back, he follows them round the store and notes how long it takes to walk down each aisle, everything they did in fact whilst in the store. Being a gifted floor manager, he remembers this information and will use it for other customers who demonstrate the same behavior.

Sounds better, doesn’t it? This is what Celebros can do for you.

Visit our site for more details on our new ConversionPro V8 suite of conversion technologies including our best of breed award winning Semantic Site Search technology.

 

About The Author- Nick Dryer is the Celebros Sales Manager for all territories other than the Americas. Prior to this position he worked as Customer Relations Manager for companies such as Apple and Mio, after spending over 20 years in the UK Retail sector with companies such as The Link, PC World and Russell and Bromley.

 

 

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SLI Systems text site-search vs Celebros Semantic site-search

June 28, 2012

If you have an online store, then you will of course want to get the best possible returns from your investment. There are several ways out there that you can use to make your ecommerce site stand out from the rest and obtain better conversion rates and sales. One way to do this is by benefiting from the site search feature of Celebros ConversionPro V8.   Using the 250 Natural Language Processing algorithms, the semantic site-search found within ConversionPro V8 distinguishes which word in the question is a personal term, a product or expression associated to its price and will allow you to empower your customers to use their own language and search terms.

The site search features performs as a channel between the shop’s catalog and the natural language of the customer, bringing consumers to the particular products they want through employing their own distinctive search terms.   Semantic site search will provide a significant advantage for your business as it is designed to give users an incomparable search experience.   This tool gives highly accurate results which are organized categorically and improves your chances of increasing your conversion rates.

While text based site-search often does not provide users the kind of results they want, semantic site search definitely offers a uniquely more accurate experience. Whenever users submit a search query to semantic site search, it is returned highly accurate and this has the result of providing users extremely relevant content, assuring that they will not only find what they are searching for, but also learn other significant content that is directly relevant to their search and purchasing needs.

There are many text based companies that boast their “site-search” abilities and algorithms such as “Sli-Systems”, “search spring”, “nextopia” and even “Google commerce” but at the end of the day all they are providing is marketing fluff and a nice gift wrapping to a rather simple text matching “site-search” that can not tell the difference between pricing, colors, gender, differentiation or use of the words “over”, “under” in a query.  The use of a text based site search tool is plainly a disservice to your potential customers.

Need an example?

Suppose you are a consumer in the market for a brand new white Japanese car.  You begin your search like most people, on Google.com.  You type the following query in your natural human language,  “White Japanese Cars.”  But instead of getting relevant, organic results based on your natural query such as Toyota, Nissan, Honda etc. you are shown all kinds of irrelevant links, such as “Why do the Japanese love white cars;” and “Why are so many cars in Japan white?”  You have just been exposed to “text” based search which you will get if you use a service such as SLI-systems or other text site search.

Need an example of “semantic site search”?

Not convinced?

With Celebros’ semantic based conversion technologies, a consumer can go to a website and enter into the search bar: “white mens addidas shoes size 13,” and be served with the exact results the customers was expecting.  Now that is relevancy!  No wonder our customers see their average conversions increase 300 – 800%.  Note, we even misspelled the brand name (adidas).

But don’t just take my word for it:  Try it yourself by going to www.roadrunnersports.com and entering the above query.

Celebros has taken this natural semantic language approach and successfully incorporated the technology into 13 different conversion technologies for e-commerce merchants.  Among them are site search, guided navigation, predictive merchandizing, cross-sell and product recommendations, product finders, rich advanced auto-complete, analytics and more.

As you can see, using a tool like the semantic site search can prove to be very valuable for your business, especially if you are just starting out.   Through making use of a highly functional, fast and accurate site search solution, you will not only be able to increase your conversion rates, but you’ll also gain more customers that will patronize your business. Celebros site search is an in-memory solution which has the sites results indexed as well as pre-loaded into the memory. It is also guaranteed to be the fastest for returning relevant search results, which will of course benefit your business a lot. Using this tool will allow your customers to convert on your website by finding their desired products using their distinctive shopping terms and language.

Remember that shoppers use search engines to hunt for services, information and products that they are interested in. A website that uses good tools to increase their conversion rates will definitely achieve success and get the results that they want for their business.

Celebros is Revolutionizing the e-Commerce Shopping Experience

June 18, 2012

Celebros is the global leader in site search, navigation, merchandizing and conversion technologies but that hasn’t always been the case. Not too long ago Celebros was a sole provider of site search but realized they could offer a great deal more to e-Commerce merchants. Celebros created ConversionProV8 which is a feature-rich suite with not only a concept-based semantic site-search but nine cutting-edge features. This revolutionary technology has helped Celebros become an international leader, catapulting the company to the top of the e-Commerce industry, and has their competition scratching their heads.

At the recent Internet Retailer Conference and Exhibition (IRCE 2012) held in Chicago everyone was “buzzing” about the overwhelming response to ConversionProV8.

E-commerce retailers, partners and even the competition wanted to experience first-hand how the features worked and get a closer look at how this leading conversion technology suite is transforming the e-Commerce retailer’s website and business.

“Since we implemented Celebros’ ConversionProV8, our search results have been vastly improved,” said Jody Sherman, CEO and Co-Founder of Ecomom.com.  “The speed of results and the positive impact on our server loads has really helped with our capacity as well.  It’s also by far the easiest Magento integration we’ve had.”

“Our conversion technologies will give e-Commerce retailers the most powerful and effective tools available to convert visitors and browsers into actual paying customers,” said Ofer Alt, CEO of Celebros. “We believe that Celebros’ ConversionProV8 will give e-Commerce retailers the necessary features to simplify their customers shopping experience.”

Celebros’ ConversionProV8 solution is the most powerful site-search merchandizing and navigation tool on the market. Designed as the ultimate tool for today’s online merchandizing and e-commerce professionals with the “best of breed” concept-based semantic site-search, ConversionProV8 simplifies daily search and merchandizing tasks that every e-tailer faces.  ConversionProV8 has nine features that set them apart from the competition. This state of the art suite was designed for and by e-commerce professionals.  The nine features include:1.    

  1. Concept-based natural language Site Search understands a shopper’s intent and returns relevant and accurate results – on the first page – with a response time of 0.05 seconds or less, every time
  2. Advanced Auto Complete completes your customer’s search terms as they type, returning accurate results with lightning fast speed. Your most popular products are matched to the most popular queries, perfectly showcasing your catalog
  3. Multi-Select Navigation enables customers to select multiple values or attributes in the same search. The Multi-Select tool enhances user experience by allowing shoppers to select multiple options in each search thus being able to find what they want faster and in the same way they would look for in a real shop
  4. Guided Navigation is the most popular tool for online shoppers. By connecting your shop’s navigation and search you are streamlining the shopping experience in your shop there for allowing your customers to search and navigate for products they want with the least amount of effort and the most positive results
  5. Cross-Sell is a feature that knows your inventory better than you do. Expose customers to more products, increase average order size! Like any good salesperson, Cross Sell’s powerful recommendation engine “knows” your inventory and suggests additional items that may be of interest to your customers while they’re shopping
  6. Virtual Categories help to instantly introduce new product groups to match market trends and demands. Creating new points of interest in your shop without manipulating your catalog has never been so easy
  7. Dynamic Merchandizing Engine allows you to create banner campaigns, redirect landing pages and other campaign types in just minutes
  8. Gift/Product Finder guided shopping funnel directs shoppers to what they are looking for, immediately delivering useful and personalized results based on the user input
  9. LiveSight Analytics helps you get an “under the hood” look at what’s bringing your visitors to your site. See what your visitors are focusing on while visiting your site, what they click on and why they are not converting into paid customers.

Celebros ConversionProV8 is the ultimate solution for action rich features designed for e-Commerce excellence.  If you haven’t seen the Conversion ProV8 demonstration you will definitely want to experience what e-Commerce merchants are raving about.

For more information, please visit www.celebros.com, follow Celebros on Twitter at http://twitter.com/celebrossearch or “Like Us” on Facebook at http://www.facebook.com/pages/Celebros/216298918455932

Celebros and Blue Acorn Partner to Bring Cutting Edge Site Search Conversion Technologies to Magento E-Commerce Stores

June 15, 2012

Celebros Inc., the global leader in site search, navigation, merchandizing and conversion technologies, announced that it has entered into a strategic partnership with Blue Acorn, a Magento Gold Partner and Site Integrator, to provide the ConversionPro V8 suite of Conversion Technologies to their Magento Enterprise clients and community helping to dramatically increase conversion rates while providing a boost to the overall shopping experience.

Blue Acorn is an award-winning, full service eCommerce agency helping retailers and brands achieve eCommerce growth through a build – attract – optimize approach.

In addition to taking home the award for “Most Innovative Magento Site of 2011” (Reed & Barton) at Magento Inc.’s 2nd Annual Imagine Conference, Blue Acorn also received recognition and an award for being a Fast & Emerging Partner from Magento, Inc.

The 2011 Fast & Emerging Partner award was presented to companies who showed remarkable year to year growth in 2011—a result of their dedication to the development of their Magento Enterprise practice, excellence in Magento Enterprise implementations and their potential as rising stars of the solution partner network.

“As the landscape of eCommerce continues to grow and mature, we are always looking to provide our clients with the best services and partnerships to stay ahead of the curve,”
said Jake Phillips, Client Services Consultant of Blue Acorn. “In building strong partnerships with industry veterans like Celebros, we can help our clients accelerate their eCommerce success by leveraging the innovative semantic search, navigation, and merchandising technologies within Conversion ProV8 suite of Conversion Technologies. As we continue to seek sophisticated approaches to improving conversions, our relationship with Celebros allows us to seamlessly integrate these solutions into our clients’ eCommerce sites more efficiently than ever.”

“Magento has provided the tools to developers and strategic industry partners to build the best e-Commerce platform and experience available. Our partnership with Blue Acorn will enable merchants to realize untapped sources of revenue and empower their customers to find the products they want with ease using their own language,” said Ofer Alt, CEO of Celebros. “They have two members of Magento Inc.’s Developer Certification Advisory Board and five Magento Certified Plus Developers. It will enable Blue Acorn to continue to be able to find and create dependable solutions for their Magento eCommerce sites and be able to provide results that work as expected.”

“As a Magento Enterprise Partner, we’re focused on advancing this evolution and partnering with Blue Acorn. This will allow Celebros to rapidly grow and provide the ConversionPro V8 suite of Conversion Technologies to even more users of the Magento platform. The Celebros hosted Software-as-a-Service (SaaS) solution that makes a difference to hundreds of top online-shops globally, dramatically simplifies implementation and lowers the barriers to benefit from the cutting edge search and merchandising capabilities.”

“Site-search technology can affect the majority of a store’s traffic, making a critical impact on the store’s performance,” Roy Rubin, CEO and Founder of Magento said. “Celebros has further created the toolset for our Solution Partners to effectively integrate site-search with merchandizing, navigation, reviews, ratings, and other compelling content into a unique shopping experience.”

About Blue Acorn:
Blue Acorn, is an award-winning, full service eCommerce agency and a Magento Gold Partner. They drive eCommerce growth for retailers and brands through a build – attract – optimize approach. This comprehensive approach to eCommerce is a reflection of their commitment to building long-term relationships with their clients, and it promotes their goal of delivering intelligent eCommerce solutions that are rooted in data and driven by their best-in-class design, development, and marketing capabilities.
http://www.blueacorn.com

About Magento:
Magento is the fastest growing eCommerce platform with over 225 solution providers, 100,000 merchants and brands worldwide and a host of Industry Partners that create applications and extensions for the Magento platform. Magento is a feature-rich, professional Open Source eCommerce platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Based in Los Angeles, Magento is a fast-paced, entrepreneurial organization dedicated to the mission of enabling the eCommerce ecosystem.
http://www.magentocommerce.com

About Celebros:
Celebros, Inc. is the global leader in e-Commerce site-search, merchandizing and conversion technologies for online retailers. Celebros revolutionized e-Commerce by creating intelligent, concept-based search for online retailers. Since that time, Celebros has emerged as the industry leader in conversion technologies, developing a patented cutting edge search solution that employs the most advanced Natural Language Processing (NLP) technology available. Celebros is the only provider of conversion technologies that is available in seven languages. Celebros customers include over 400 e-Commerce retailers and merchants in eleven countries, including the United States, Europe and Asia. A number of these are among Internet Retailer’s Top 100/500 companies. The privately held Celebros is headquartered in northern New Jersey, with offices in California, Israel, London, Munich and Paris.
For more information, please visit http://www.celebros.com, follow Celebros on Twitter athttp://twitter.com/celebrossearch or “Like Us” on Facebook at http://www.facebook.com/pages/Celebros/216298918455932

Celebros and Classy Llama Studios Partner Bringing Revolutionary Conversion Technologies to Magento E-Commerce Sites

May 30, 2012

Magento Partners deliver Conversion ProV8 suite of Conversion Technologies resulting in dramatically higher conversion rates while improving overall shopping experience.

Celebros Inc., the global leader in site search, navigation, merchandizing and conversion technologies, announced that it has entered into a strategic partnership with Classy Llama Studios, a Magento Gold Partner and Site Integrator, to provide the ConversionPro V8 suite of Conversion Technologies to their Magento Enterprise clients helping to dramatically increase conversion rates by 300-800% while providing a boost to the overall shopping experience.

Classy Llama Studios is a full-service eCommerce firm specializing in eCommerce strategy, marketing, creative, and development, all centered around the Magento Enterprise platform. They worked with a number of platforms prior to Magento, but when Magento was released back in March of 2008, they knew it would become the gold standard for eCommerce. They immediately began investing in the Magento ecosystem, and launched one of the first Magento eCommerce sites. Since then, they have completed over 70 sites, many of them requiring a deep level of software development finesse, on the Magento platform and are working with many of those companies to bring their businesses to the next level. They are excited at what Magento Enterprise has become over the years and see this growth continuing for a long time into the future!

“One of the strengths with Magento is its ability to easily integrate services like Celebros,” said Rob Tull, Director of Solutions at Classy Llama Studios. “With semantic search being the future of search, we have recommended and will continue to recommend Celebros suite of conversion technologies as a great search, navigation and merchandizing solution for the Magento platform. We continue to appreciate our relationship with Celebros because in addition to their unique search offering, they are great to work with and responsive to our inquiries and the needs of our clients.

“Magento has provided the tools to developers and strategic industry partners to build the best e-Commerce platform and experience available. Our partnership with Classy Llama Studios, one of the leading Site Integrators for Magento stores, will enable merchants to realize untapped sources of revenue and empower their customers to find the products they want with ease using their own language,” said Ofer Alt, CEO of Celebros. “They have a total of nine Magento Certified Developers with seven having the distinction of the Plus certification. This means that they have more Certified Developers than any company in the world. They also have the privilege of being a member of the Developer Certification Board. It will enable Classy Llama Studios to continue to be able to find and create dependable solutions for their Magento eCommerce stores and be able to provide results that work as expected.”

“As a Magento Gold Partner, we’re focused on advancing this evolution and partnering with Classy Llama Studios. This will allow Celebros to rapidly grow and provide the ConversionPro V8 suite of Conversion Technologies to even more users of the Magento platform. The Celebros hosted Software-as-a-Service (SaaS) solution that makes a difference to hundreds of top online-shops globally, dramatically simplifies implementation and lowers the barriers to benefit from the cutting edge search and merchandising capabilities.”

“Site-search technology can affect the majority of a store’s traffic, making a critical impact on the store’s performance,” Roy Rubin, CEO and Founder of Magento said. “Celebros has further created the toolset for our Solution Partners to effectively integrate site-search with merchandizing, navigation, reviews, ratings, and other compelling content into a unique shopping experience.”

About Classy Llama Studios
Classy Llama Studios is a leading eCommerce agency and an industry leader in Magento development. They specialize in eCommerce strategy, marketing, creative and development. Classy Llama Studios works with eCommerce merchants who want to take their eCommerce business to the next level by implementing eCommerce best practices powered by solid technology implementation and effective design.http://www.classyllamastudios.com

About Magento
Magento is the fastest growing eCommerce platform with over 225 solution providers, 100,000 merchants and brands worldwide and a host of Industry Partners that create applications and extensions for the Magento platform. Magento is a feature-rich, professional Open Source eCommerce platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Based in Los Angeles, Magento is a fast-paced, entrepreneurial organization dedicated to the mission of enabling the eCommerce ecosystem.
http://www.magentocommerce.com

About Celebros
Celebros, Inc. is the global leader in e-Commerce site-search, merchandizing and conversion technologies for online retailers. Celebros revolutionized e-Commerce by creating intelligent, concept-based search for online retailers. Since that time, Celebros has emerged as the industry leader in conversion technologies, developing a patented cutting edge search solution that employs the most advanced Natural Language Processing (NLP) technology available. Celebros is the only provider of conversion technologies that is available in seven languages. Celebros customers include over 400 e-Commerce retailers and merchants in eleven countries, including the United States, Europe and Asia. A number of these are among Internet Retailer’s Top 100/500 companies. The privately held Celebros is headquartered in northern New Jersey, with offices in California, Israel, London, Munich and Paris. For more information, please visit http://www.celebros.com, follow Celebros on Twitter athttp://twitter.com/celebrossearch or “Like Us” on Facebook athttp://www.facebook.com/pages/Celebros/216298918455932

Celebros and Redstage Networks Partner To Bring Cutting Edge Conversion Technologies to Magento E-Commerce Sites

May 25, 2012

Magento Partners deliver ConversionProV8 suite of Conversion Technologies resulting in dramatically higher conversion rates

 

Celebros Inc., the global leader in site search, navigation, merchandizing and conversion technologies, announced that it has entered into a partnership with Redstage Networks, an e-Commerce agency that specializes in Magento, to provide the ConversionPro V8 suite of Conversion Technologies to their Magento clients helping to dramatically increase conversion rates while providing a boost to the overall shopping experience.

Redstage Networks, a New Jersey based leading e-commerce solutions agency, specializes in working with the Magento eCommerce platform. Having worked on over 150 Magento projects, Redstage is the most advanced and experienced agency in the industry.

“At Redstage, we’re very passionate about delivering the right technologies to our clients,” said Adam Morris, CEO of Redstage Networks. “There are so many tools and systems available to businesses now. Our clients rely on us to have the knowledge and experience to make them a world class competitor. A brilliant system like ConversionProV8 that simultaneously improves user experience and instantly improves the bottom line is a no brainer for any Magento customer.”

“Magento has provided the tools to developers and strategic industry partners to build the best e-Commerce platform and experience available. Our partnership with Redstage will enable merchants to realize untapped sources of revenue and empower their customers to find the products they want with ease using their own language,” said Ofer Alt, CEO of Celebros. “As a Magento Enterprise Partner, we’re focused on advancing this evolution and partnering with Redstage Networks. This will allow Celebros to rapidly grow and provide the ConversionPro V8 suite of Conversion Technologies to even more users of the Magento platform. The Celebros hosted Software-as-a-Service (SaaS) solution that makes a difference to hundreds of top online-shops globally, dramatically simplifies implementation and lowers the barriers to benefit from the cutting edge search and merchandising capabilities.”

“Site-search technology can affect the majority of a store’s traffic, making a critical impact on the store’s performance,” Roy Rubin, CEO and Founder of Magento said. “Celebros has further created the toolset for our Solution Partners to effectively integrate site-search with merchandizing, navigation, reviews, ratings, and other compelling content into a unique shopping experience.”

About Redstage Networks
Redstage Networks, a leading eCommerce solutions agency, specializes in working with the Magento eCommerce platform. They are a firm that operates by accomplished business and marketing professionals and backed by a team of creative and computer science gurus. Their passion is for their eCommerce sites to look beautiful and function flawlessly but also have exceptional conversion rates. Redstage Networks is truly enthusiastic about what they accomplish every day, and they enjoy working with clients that demand excellence and are equally passionate about their business. http://www.redstagenetworks.com

About Magento
Magento is the fastest growing eCommerce platform with over 225 solution providers, 100,000 merchants and brands worldwide and a host of Industry Partners that create applications and extensions for the Magento platform. Magento is a feature-rich, professional Open Source eCommerce platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Based in Los Angeles, Magento is a fast-paced, entrepreneurial organization dedicated to the mission of enabling the eCommerce ecosystem. http://www.magentocommerce.com

About Celebros
Celebros, Inc. is the global leader in e-Commerce site-search, merchandizing and conversion technologies for online retailers. Celebros revolutionized e-Commerce by creating intelligent, concept-based search for online retailers. Since that time, Celebros has emerged as the industry leader in conversion technologies, developing a patented cutting edge search solution that employs the most advanced Natural Language Processing (NLP) technology available. Celebros is the only provider of conversion technologies that is available in seven languages. Celebros customers include over 400 e-Commerce retailers and merchants in eleven countries, including the United States, Europe and Asia. A number of these are among Internet Retailer’s Top 100/500 companies. The privately held Celebros is headquartered in northern New Jersey, with offices in California, Israel, London, Munich and Paris. For more information, please visit http://www.celebros.com, follow Celebros on Twitter athttp://twitter.com/celebrossearch or “Like Us” on Facebook athttp://www.facebook.com/pages/Celebros/216298918455932

We released the new Celebros Conversion Technologies video

May 24, 2012

After endless hours of research, writing, screening, voice overs, sketches, cat fights and a whole lot of love we are happy to announce that the all new Celebros Conversion Technologies video is live and ready for screening.

Place your favorite bag of popcorn in the nuker, sit back and enjoy the flick!

Oh yeah, share it!

Woodworking Tools E-Retailer ToolsToday.com Crafts Higher Conversions With Celebros Conversion Pro V8

April 17, 2012

Celebros Inc., the global leader in e-commerce site-search, merchandizing and conversion technologies for online retailers, announces that ToolsToday.com, an online retailer of premier products for professional woodworkers and home craftsman, is now live with Celebros’ ConversionPro V8.

“With Conversion Pro V8, ToolsToday.com is now equipped with the most powerful and effective solution on the market,” said Ofer Alt, Celebros CEO. “As a retailer that sells premier products, ToolsToday can now offer their customers an enhanced shopping experience with the “best of breed” concept-based semantic site-search, merchandizing and easy navigation tools. We welcome them into the Celebros family.”

“With the feature rich Conversion Pro V8 that includes site search, guided navigation, auto complete, dynamic merchandizing, multi select, virtual categories, gift finder, cross sell, LiveSight HeatMaps and the LiveSite Analytics suite, ToolsToday.com will be able to keep their site fully optimized and moreover, they will see an increase in conversions, higher order values and additional revenue.” said Alt

Conversion Pro V8 is the ultimate tool for today’s online marketing and merchandising professionals specifically designed for online shops like ToolToday.com that have large product inventories and small IT departments. With some 10,000 SKUs, ToolsToday.com is continually optimizing the way users search and navigate their site.

About ToolsToday.com
ToolsToday.com is the online source for fine woodworking cutting tools, including saw blades, router bits, boring bits and other assorted cutters. The company mainly sells Amana products, which are recognized worldwide as the premier brand for the professional woodworker and home craftsman.
http://www.toolstoday.com

Give Your Site the Gift That Keeps on Giving

April 16, 2012

Reduce Shopper Anxiety and Increase Sales with Gift Finder

by Ofer Alt

 

We’ve passed the Ides of March and the dreaded Ides of April, which means one thing:        We’re heading right into the next big gift buying season: Mothers’ Day, Father’s Day, graduations and weddings galore.  So what better time to highlight a great little feature that will help any e-shop get through this busy time.  It’s an automated “gift expert” that will help your customers find the gifts they want, with a minimum of stress and effort, and a maximum return of happy customers.

The feature I’m referring to is Gift Finder, which, in my opinion, is one of the more underrated and powerful tools you can add to your site.

Gift Finder’s power begins even before a shopper begins their search!

How?  Gift Finder asks specific questions in order to direct customers to the most specific items, and delivers personalized, useful results based on their answers. Not only does this module help relieve the gift giver’s shopping anxiety and stress, it increases the chances the browser will convert to a paying customer.

In other words, Gift Finder performs much like a live sales person would. Who are you shopping for? Is the recipient male or female? What’s the occasion?  What gift category, price range, size, etc.  The combinations can be added to a drop down menu that the shopper checks off, and results are returned quickly and accurately.

Gift Finder is one of thirteen powerful features found in Celebros ConversionPro V8, the only conversion platform that gives you the flexibility to turn your catalog into a dynamic shop that’s relevant, current, personalized and optimized for higher conversions and increased sales.

So make it easier for your customers to shop for all those mothers, fathers, graduates, brides and grooms. Reduce their anxiety and increase your conversions with Gift Finder!

Celebros to Exhibit at the 2012 Imagine E-Commerce Conference in Las Vegas

April 12, 2012

Celebros Inc., the global industry leader of site search, merchandizing and conversion technologies for online retailers, and the first site-search partner for the e-commerce giant Magento, will be exhibiting at Magento’s imagine eCommerce Worldwide Conference 2012 later this month in Las Vegas.

The three day international conference which has been dubbed as the “Super Bowl of E-Commerce” which takes place April 23 -25 at the M Resort Hotel in Las Vegas, provides Celebros with a unique opportunity to showcase its latest suite of Conversion Technologies to thousands of e-commerce retailers and Magento partners from the United States and around the world. Celebros is an event Silver Sponsor.

“As a Magento Enterprise Partner, we are committed to continue our focus on advancing e-commerce solutions for Magento stores,” said Ofer Alt, Celebros CEO. “We look forward to exhibiting our most powerful suite of conversion technologies, “ConversionPro V8”, at one of the most important e-commerce events in the world.”

Celebros and Magento, the global open source e-Commerce platform provider, formed a partnership last year to bring Celebros site search and merchandizing capabilities to the Magento Enterprise customer base. Celebros’ conversion technologies have already been integrated on numerous Magento based websites across the globe.

Celebros continues to shake up the e-commerce industry’s “status quo” with its innovative conversion technologies, designed to be the ultimate solution for today’s online marketing professionals.
Celebros’ ConversionPro V8 goes beyond site search with a feature rich suite of 13 conversion enhancing tools, including Guided Navigation, Auto Complete, Dynamic Merchandizing, Multi Select, Virtual Categories, Gift Finder, Cross Sell and LiveSight Analytics, designed to increase revenue and conversion rates.

Visit Celebros at the 2012 imagine eCommerce Conference at the M Resort in Las Vegas. Experience the e-commerce revolution and find out how hundreds of Celebros customers are boosting their conversions by 300 – 800 percent.


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